Hobby Horse

Shoppers searched for this 970K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months

970K

Growth, 90 days vs prior 90

+4.2%

Conversion, latest week

2.1%

Market size, estimated

$1.1Ma year

Peak month

December2.1× the quietest month

Top search term

hobby horse393K searches a year

Listings sell for $55.67 on average, from $7.61 to $358.69. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $55.67 that is $14K to $28K a year per listing.

Average price

$55.67inside the $15 to $100 sweet spot

Price range

$7.61–$358.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

250–500

Revenue per listing a year

$14K–$28K

Returns

3.7%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #720 within Stick Horses. It carries 531 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

85%

Out of stock, average day

9.4%

Average rank

#720in Stick Horses

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

531per listing

Listings tracked

67

23 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

8Amazon's first-year sales bar

Average brand age

44 months