Hey Clay
FailThe top 5 brands take 100% of clicks, so Hey Clay is a Fail.
- Flapen Score
- 47 / 100Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 4647
- Market size
- $301K/yr179K searches / yr
- 90-day growth
- -4.1%search demand this quarter
- Competition
- 75%top-5 click share · 3 brands · 50 sellers
Flapen Score
Hey Clay against its category
The dotted line is the Toys & Games average. Past it, Hey Clay is stronger. Inside it, weaker.
Market
The Hey Clay market on Amazon at a glance
Shoppers on Amazon United States searched for Hey Clay 179K times last year and spent an estimated $301K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.4% of those searches ended in a purchase.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $301K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -4.1%
- Conversion, latest week
- 6.4%
- Market size, estimated
- $301Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- hey clay115K searches a year
02 · Price
A sale here is worth $26.13.
Listings sell for $26.13 on average, from $19.08 to $39.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $26.13 that is $7K to $13K a year per listing.
- Average price
- $26.13inside the $15 to $100 sweet spot
- Price range
- $19.08–$39.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #538 within Clay & Dough. It carries 170 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 21.5%
- Average rank
- #538in Clay & Dough
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 170per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Hey Clay products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HEY CLAY Bluey & Friends - Air-Drying Clay for Kids - Arts and Crafts Creative Modeling Clay Kit Children Ages 4-8 (Full Set (6 Characters))
- Price
- $25.76
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 1y ago

Hey Clay 15 Cans Set - Colourful Modelling Kids Air-Dry Clay 15 Cans with Sculpting Tools and Fun Interactive Instructions for Children Age 3+ (Ocean)
- Price
- $24.58
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 2y ago

Hey Clay 15 Cans Set - Colorful Modeling Kids Air-Dry Clay 15 Cans with Sculpting Tools and Fun Interactive Instructions for Children Age 3+ (Nice Ice Cream)
- Price
- $24.96
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 1y ago

HEY CLAY Set - Colorful Modeling Air Dry Clay Kit for Kids 15 cans and Sculpting Tools with Fun Interactive Instructions App - Children 3+ (Farm Birds)
- Price
- $25.35
- Rating
- 4.7/5
- Reviews
- 258
- Age
- 2y ago

HEY CLAY Set - Colorful Modeling Air Dry Clay Kit for Kids 15 cans and Sculpting Tools with Fun Interactive Instructions App - Children 3+ (Monsters)
- Price
- $24.56
- Rating
- 4.7/5
- Reviews
- 258
- Age
- 3y ago
Trending
estimated 90-day click momentum
Hey Clay 15 Cans Set - Colourful Modelling Kids Air-Dry Clay 15 Cans with Sculpting Tools and Fun Interactive Instructions for Children Age 3+ (Ocean)
- Price
- $24.58
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 2y ago

HEY CLAY Set - Colorful Modeling Air Dry Clay Kit for Kids 15 cans and Sculpting Tools with Fun Interactive Instructions App - Children 3+ (Monsters)
- Price
- $24.56
- Rating
- 4.7/5
- Reviews
- 258
- Age
- 3y ago

HEY CLAY Set - Colorful Modeling Air Dry Clay Kit for Kids 15 cans and Sculpting Tools with Fun Interactive Instructions App - Children 3+ (Bugs)
- Price
- $24.74
- Rating
- 4.7/5
- Reviews
- 258
- Age
- 2y ago

HEY CLAY Set - Colorful Modeling Air Dry Clay Kit for Kids 15 cans and Sculpting Tools with Fun Interactive Instructions App - Children 3+ (Farm Birds)
- Price
- $25.35
- Rating
- 4.7/5
- Reviews
- 258
- Age
- 2y ago

Hey Clay 15 Cans Set - Colorful Modeling Kids Air-Dry Clay 15 Cans with Sculpting Tools and Fun Interactive Instructions for Children Age 3+ (Nice Ice Cream)
- Price
- $24.96
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 1y ago
Newest
by launch date
Hey Clay 15 Cans Set - Colorful Modeling Kids Air-Dry Clay 15 Cans with Sculpting Tools and Fun Interactive Instructions for Children Age 3+ (Nice Ice Cream)
- Price
- $24.96
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 1y ago

HEY CLAY Bluey & Friends - Air-Drying Clay for Kids - Arts and Crafts Creative Modeling Clay Kit Children Ages 4-8 (Full Set (6 Characters))
- Price
- $25.76
- Rating
- 4.6/5
- Reviews
- 164
- Age
- 1y ago

Fat Brain Toys Hey Clay Dino Land Bundle Air Dry Clay Kit with Interactive App for Kids & Tweens Modeling Clay and Crafts Set
- Price
- $39.93
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Drama Planet Air Dry Clay Kit for Kids 26 Character Tutorials
- Price
- $19.08
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 2y ago

Fat Brain Toys Hey Clay Unicorns Air Dry Clay Kit with Interactive App for Kids & Tweens Modeling Clay and Crafts Set for Kids Ages 5 to 11
- Price
- $32.00
- Rating
- 4.9/5
- Reviews
- 44
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
50
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- HEY CLAY87%
- Fat Brain Toys8%
- Drama Planet4%
Demand
Hey Clay search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Hey Clay search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hey clay115K/yr
- hey clay for kids46K/yr
- hey clay kit7K/yr
- hey clay kits4K/yr
- hey clay animals4K/yr
- hey clay unicorn3K/yr
Reviews and returns
What reviews say buyers love and hate about Hey Clay
We read the reviews and the return reasons for every product selling here.
“But App Features Cost Extra”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hey Clay questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








