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Hey Clay

Fail

The top 5 brands take 100% of clicks, so Hey Clay is a Fail.

Flapen Score
47
47 / 100
Top 42% of 3,143 Toys & Games niches · +1 vs the category median of 46
Market size
$301K/yr179K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
75%top-5 click share · 3 brands · 50 sellers

Flapen Score

Hey Clay against its category

The dotted line is the Toys & Games average. Past it, Hey Clay is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hey Clay market on Amazon at a glance

Shoppers on Amazon United States searched for Hey Clay 179K times last year and spent an estimated $301K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $301K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
6.4%
Market size, estimated
$301Ka year
Peak month
December5.2× the quietest month
Top search term
hey clay115K searches a year

02 · Price

A sale here is worth $26.13.

Listings sell for $26.13 on average, from $19.08 to $39.93. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $26.13 that is $7K to $13K a year per listing.

Average price
$26.13inside the $15 to $100 sweet spot
Price range
$19.08–$39.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.5% of listings are out of stock. The average listing ranks #538 within Clay & Dough. It carries 170 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
21.5%
Average rank
#538in Clay & Dough
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
170per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hey Clay products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 28%
  • Brand 34%

Demand

Hey Clay search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Hey Clay search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hey clay115K/yr
  • hey clay for kids46K/yr
  • hey clay kit7K/yr
  • hey clay kits4K/yr
  • hey clay animals4K/yr
  • hey clay unicorn3K/yr

Reviews and returns

What reviews say buyers love and hate about Hey Clay

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Value For Money”
0.6%of orders come back
“But App Features Cost Extra”
A buyer, on “Value For Money”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hey Clay questions

Answered from the same tracked data.