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Hermione Wand

Fail

The top 5 brands take 94% of clicks, so Hermione Wand is a Fail.

Flapen Score
34
34 / 100
Ranks 2,731 of 3,143 Toys & Games niches · −12 vs the category median of 46
Market size
$90K/yr94K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
72%top-5 click share · 7 brands · 45 sellers

Flapen Score

Hermione Wand against its category

The dotted line is the Toys & Games average. Past it, Hermione Wand is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hermione Wand market on Amazon at a glance

Shoppers on Amazon United States searched for Hermione Wand 94K times last year and spent an estimated $90K. The top 5 brands take 94% of clicks. Demand peaks in Oct. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
4.7%
Market size, estimated
$90Ka year
Peak month
October54.0× the quietest month
Top search term
hermione wand52K searches a year

02 · Price

A sale here is worth $20.53.

Listings sell for $20.53 on average, from $9.04 to $46.57. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $20.53 that is $5K to $10K a year per listing.

Average price
$20.53inside the $15 to $100 sweet spot
Price range
$9.04–$46.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #718 within Dress-Up Accessories. It carries 2,314 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
23.9%
Average rank
#718in Dress-Up Accessories
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
2,314per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Hermione Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

45

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Brand 143%
  • Brand 219%
  • Brand 313%
  • Brand 411%
  • Brand 510%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Hermione Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 54.0×

Search terms

Top Hermione Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hermione wand52K/yr
  • hermione granger wand26K/yr
  • harry potter wand hermione5K/yr
  • harry potter hermione wand5K/yr
  • hermiones wand3K/yr
  • hermoine wand3K/yr

Reviews and returns

What reviews say buyers love and hate about Hermione Wand

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gifting Purpose”
25%of negative reviews mention “Material Quality”
4.0%of orders come back
“cheap plastic”
A buyer, on “Material Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hermione Wand questions

Answered from the same tracked data.