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Hermione Granger

a small market ($31K/yr) — Hermione Granger doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46

Market size 8Growth 27Conversion 18Competition 69Returns 26Price range 83Avg price 90Brand share 44Review moat 45Quality gap 20
This niche Category average · 3,143 niches

Is Hermione Granger profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Hermione Granger is a $31K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 37/100.

Hermione Granger: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.3% over the last 90 days and 1.5% of searches end in a purchase.

$31K

revenue / yr

Units sold / yr3K
Search volume / yr+1.3%102K
Conversion rate1.5%
Avg price$21.00

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers15 · 176
Top-5 product click share44%
Open market21%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement58%
New entrants (1y)6· 4 succeeded
Avg rating4.7★
Avg reviews2,013

Top Hermione Granger products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$3K$5K$6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

176

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

44%

Top 20: 82%

Open market

17%

  • Funko42%
  • Disguise12%
  • Harry Potter9%
  • Mattel9%
  • The Noble Collection7%
  • Cinereplicas5%
  • Open — no brand owns it (9 brands, 17%)

Hermione Granger demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume102KCVR1.5%Products36Brands15Top 5 Brands79%OOS Rate4.3%Rating4.7★Reviews2,013Avg BSR#19,330
100K60KSpike '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 30.7×

Top Hermione Granger search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hermione granger36K/yr
  • hermione32K/yr
  • harry potter hermione15K/yr
  • hermione funko pop13K/yr
  • hermione granger funko pop5K/yr

What reviews say buyers love and hate about Hermione Granger

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Quality-Overall19%

Quality toy

Size-Overall15%

exact size

Gifting Purpose12%

Cute gift

Advertised Vs Actual Product9%

As described

Value For Money8%

Definitely worth it

What buyers complain about

72% of reviews
Material Quality19%

cheap plastic

Size-Overall9%

its not acceptable that the backings that came with them wouldnt even fit

Quality-Overall7%

Quality is nothing special

Durability6%

Not very durable for play

Allergies6%

She is allergic to a lot of earrings

Hermione Granger return rate & reasons

Why buyers send it back, as a share of all return requests.

4.9%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
45%
2Quality-Overall
9%
3Material Quality
7%
4Value For Money
7%
5Length
6%

Common Hermione Granger questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hermione Granger 37/100 on Amazon United States — Skip it. The niche generates $31K/yr across 36 tracked products. 4 of 6 products launched in the last 360 days are still selling. Search demand moved +1.3% over the last 90 days.
Search demand for Hermione Granger on Amazon United States peaks in Sep–Oct–Nov, where the busiest month runs 30.7× the quietest.