Hermione Granger
a small market ($31K/yr) — Hermione Granger doesn't clear our bar today.
Flapen Score
Ranks 2,483 of 3,143 Toys & Games niches · −9 vs the category median of 46
Is Hermione Granger profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Hermione Granger is a $31K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 37/100.
Hermione Granger: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +1.3% over the last 90 days and 1.5% of searches end in a purchase.
$31K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 36 products
Top Hermione Granger products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko Pop! Movies: Harry Potter - Hermione Granger - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Harry Potter Fans - Model Figure for Collectors and Display
- Price
- $11.49
- Rating
- 4.8/5
- Reviews
- 29,685
- Age
- 11y ago

Harry Potter Hermione Granger Time Turner Necklace Officially Licensed Harry Potter Accessory
- Price
- $10.99
- Rating
- 4.1/5
- Reviews
- 451
- Age
- 6y ago

Funko POP! & Buddy: Harry Potter Prisoner of Azkaban - Hermione Granger with Crookshanks - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans
- Price
- $17.13
- Rating
- 4.6/5
- Reviews
- 523
- Age
- 2y ago

Mattel Harry Potter Toys Hermione Granger Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
- Price
- $16.25
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 7mo ago

Funko Pop Movies Harry Potter-Hermione with Time Turner Toy
- Price
- $12.67
- Rating
- 4.8/5
- Reviews
- 2,231
- Age
- 9y ago
Trending
90-day click momentum
Cinereplicas Harry Potter - Hermione Student Skirt - M - Official License
- Price
- $29.56
- Rating
- 4.0/5
- Reviews
- 143
- Age
- 5y ago

Harry Potter Dress | Girls Summer Dress Girls Dresses Size 8 Red
- Price
- $20.64
- Rating
- 4.7/5
- Reviews
- 2,460
- Age
- 7y ago

Harry Potter Hermione Hogwarts Crest Athletic Jogger Pajama 2pc Set Black 10/12
- Price
- $30.41
- Rating
- 4.8/5
- Reviews
- 386
- Age
- 7y ago

Mattel Harry Potter Toys Hermione Granger Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
- Price
- $16.25
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 7mo ago

Harry Potter Pajama Girls Hermione Gryffindor With Tie Fleece Nightgown 7/8
- Price
- $20.92
- Rating
- 4.6/5
- Reviews
- 785
- Age
- 7y ago
Newest
by launch date
Mattel Harry Potter Toys Hermione Granger Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
- Price
- $16.25
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 7mo ago

Mattel Harry Potter Toys Polyjuice Potions Hermione Granger Doll & Playset Movie-Inspired Hogwarts Uniform 13 Accessories & Fizz
- Price
- $23.51
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 7mo ago

Jazwares Warner Bros. Discovery Harry Potter 8-Inch Hermione Granger Plush - Super-Soft and Huggable Plush Toy - Official Licensed Plush - All Ages
- Price
- $9.50
- Rating
- 4.8/5
- Reviews
- 93
- Age
- 9mo ago

Funko POP! Harry Potter - Hermione Granger Oppugno
- Price
- $9.40
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 11mo ago

Funko POP! & Buddy: Harry Potter Prisoner of Azkaban - Hermione Granger with Crookshanks - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Movies Fans
- Price
- $17.13
- Rating
- 4.6/5
- Reviews
- 523
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
176
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
44%
Top 20: 82%
Open market
17%
- Funko42%
- Disguise12%
- Harry Potter9%
- Mattel9%
- The Noble Collection7%
- Cinereplicas5%
- Open — no brand owns it (9 brands, 17%)
Hermione Granger demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 30.7×
Top Hermione Granger search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hermione granger36K/yr
- hermione32K/yr
- harry potter hermione15K/yr
- hermione funko pop13K/yr
- hermione granger funko pop5K/yr
What reviews say buyers love and hate about Hermione Granger
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Quality toy”
“exact size”
“Cute gift”
“As described”
“Definitely worth it”
What buyers complain about
72% of reviews“cheap plastic”
“its not acceptable that the backings that came with them wouldnt even fit”
“Quality is nothing special”
“Not very durable for play”
“She is allergic to a lot of earrings”
Hermione Granger return rate & reasons
Why buyers send it back, as a share of all return requests.
4.9%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hermione Granger questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.








