Is here to slay expansion profitable to sell on Amazon United States?

The niche generates $44K/yr across 5 tracked products. 90-day search growth is -9.2%. Flapen's verdict: Skip it (33/100).

How competitive is the here to slay expansion niche?

1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in here to slay expansion?

Top complaints mined from reviews: Color, Adhesion/Stickiness, Educational-Overall. The return rate is 1.0%.

When does demand for here to slay expansion peak?

Demand peaks in Jan–Dec; the busiest month runs 3.6× the quietest.

What does it cost to enter the here to slay expansion niche?

Listings span $8.41–$17.90; the average listing price is $12.33 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.

here to slay expansion

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good864.4

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.33

avg listing price — sweet spot $15–$100

Price range

Okay$8.41–$17.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Market size

Bad$44K

$44K/yr · 31K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, here to slay expansion is a $44K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 33/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

here to slay expansion market data

Units sold / yr: 4K–5K; avg 500–750/product
Revenue / yr: $49K–$62K; units × avg price
Conversion rate: 11.6%
Avg BSR: #545
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 128 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Unstable Games100%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 3.6×

Open Trend

Top here to slay expansion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Unstable Games Here to Slay Banner Quest Expansion Pack - Fantasy Adventure Strategy Game for 2-6 Players Ages 10 and Up - Family Game Night Card Game from the Creators of Unstable Unicorns

Unstable Games$14.444.9★58 rev

Unstable Games - Here to Slay Warriors & Druids Expansion Pack - Designed to be Added to Your Here to Slay Base Game - Great for Family Game Night

Unstable Games$10.184.9★1,793 rev

Unstable Games - Berserker & Necromancer Expansion Pack - Designed to be Added to Your Here to Slay Base Game - Great for Family Game Night

Unstable Games$10.734.8★1,265 rev

Unstable Games - Here to Slay: Vinyl Mini Series Blind Box - Includes Mystery Vinyl Figure Toy and Exclusive Holographic Promo Card

Unstable Games$8.414.4★189 rev

Unstable Games Casting Shadows Board Game - Turn-Based Fantasy Strategy Game for 2-4 Players Ages 12 and Up - 30-60 Minute Gameplay from the Creators of Unstable Unicorns and Here to Slay

Unstable Games$17.904.8★1,017 rev

Newest

by launch date

Unstable Games Here to Slay Banner Quest Expansion Pack - Fantasy Adventure Strategy Game for 2-6 Players Ages 10 and Up - Family Game Night Card Game from the Creators of Unstable Unicorns

Unstable Games$14.4458 rev

1y ago

Unstable Games Casting Shadows Board Game - Turn-Based Fantasy Strategy Game for 2-4 Players Ages 12 and Up - 30-60 Minute Gameplay from the Creators of Unstable Unicorns and Here to Slay

Unstable Games$17.901,017 rev

3y ago

Unstable Games - Here to Slay: Vinyl Mini Series Blind Box - Includes Mystery Vinyl Figure Toy and Exclusive Holographic Promo Card

Unstable Games$8.41189 rev

4y ago

Unstable Games - Berserker & Necromancer Expansion Pack - Designed to be Added to Your Here to Slay Base Game - Great for Family Game Night

Unstable Games$10.731,265 rev

5y ago

Unstable Games - Here to Slay Warriors & Druids Expansion Pack - Designed to be Added to Your Here to Slay Base Game - Great for Family Game Night

Unstable Games$10.181,793 rev

5y ago

What buyers say about here to slay expansion

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience68%

“Fun for the family”

Collectibles10%

“Great for collectors”

Quality-Overall6%

“The quality is superb”

Trivia Games5%

“great addition to the base game and the expansions”

Ease Of Use3%

“Easy to learn”

Suitability Beginner3%

“its a great expansion for the base game”

Size-Overall2%

“I like the card sizes”

What buyers complain about

Color25%

“The card backs dont match the color of the original game”

Adhesion/Stickiness25%

“the glue that was supposed to keep the box in place was expired or something”

Educational-Overall8%

“It holds no true educational purposes”

Size-Overall6%

“just really small”

Value For Money6%

“This product is not worth $10”

Top return reasons

Value For Money39%

Advertised Vs Actual Product28%

Defective Material/Parts13%

Compatibility-Overall7%

Size-Overall4%

Product Condition4%

Functionality-Overall4%

Common questions

Is here to slay expansion profitable to sell on Amazon United States?: The niche generates $44K/yr across 5 tracked products. 90-day search growth is -9.2%. Flapen's verdict: Skip it (33/100).
How competitive is the here to slay expansion niche?: 1 brands and 4 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in here to slay expansion?: Top complaints mined from reviews: Color, Adhesion/Stickiness, Educational-Overall. The return rate is 1.0%.
When does demand for here to slay expansion peak?: Demand peaks in Jan–Dec; the busiest month runs 3.6× the quietest.
What does it cost to enter the here to slay expansion niche?: Listings span $8.41–$17.90; the average listing price is $12.33 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.