Here to Slay

Shoppers searched for this 503K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $402K a year.

Searches, last 12 months

503K

Growth, 90 days vs prior 90

+1.7%

Conversion, latest week

3.1%

Market size, estimated

$402Ka year

Peak month

December7.6× the quietest month

Top search term

rpg168K searches a year

Listings sell for $25.82 on average, from $8.41 to $57.67. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $25.82 that is $39K to $52K a year per listing.

Average price

$25.82inside the $15 to $100 sweet spot

Price range

$8.41–$57.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

1,500–2,000

Revenue per listing a year

$39K–$52K

Returns

1.5%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #833 within Dedicated Deck Card Games. It carries 1,224 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

80%

Out of stock, average day

10.0%

Average rank

#833in Dedicated Deck Card Games

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,224per listing

Listings tracked

10

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months