Here to Slay
brand-locked demand (top 5 brands take 100% of clicks) — Here to Slay doesn't clear our bar today.
Flapen Score
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Is Here to Slay profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Here to Slay is a $402K/yr Amazon United States market (503K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.
Here to Slay: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +1.7% over the last 90 days and 3.1% of searches end in a purchase.
$402K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 10 products
Top Here to Slay products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Unstable Games Here to Slay Card Game - Fantasy Adventure Strategy Game for 2-6 Players Ages 10 and Up - Family Game Night Card Game from the Creators of Unstable Unicorns
- Price
- $17.43
- Rating
- 4.8/5
- Reviews
- 6,455
- Age
- 5y ago
Bardsung: Legend of The Ancient Forge Dungeon Crawl (Core Game) 100+ Hours of Play
- Price
- $57.67
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 4y ago
Unstable Games Here to Slay Banner Quest Expansion Pack - Fantasy Adventure Strategy Game for 2-6 Players Ages 10 and Up - Family Game Night Card Game from the Creators of Unstable Unicorns
- Price
- $14.44
- Rating
- 4.9/5
- Reviews
- 58
- Age
- 1y ago
Unstable Games - Berserker & Necromancer Expansion Pack - Designed to be Added to Your Here to Slay Base Game - Great for Family Game Night
- Price
- $10.73
- Rating
- 4.8/5
- Reviews
- 1,265
- Age
- 5y ago
Hasbro Gaming Clue Conspiracy Board Game for Adults and Teens Secret Role Strategy Games Ages 14+ 4-10 Players 45 Minutes Mystery & Party Games
- Price
- $22.03
- Rating
- 4.4/5
- Reviews
- 1,503
- Age
- 3y ago
Trending
90-day click momentum
Free League The One Ring: Hands of the White Wizard Adventure Module RPG Campaign Supplement
- Price
- $38.46
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3mo ago
Free League The One Ring Over Hill and Under Hill Starter Set - Beginner RPG Adventure in Eriador
- Price
- $32.37
- Rating
- 4.7/5
- Reviews
- 421
- Age
- 11mo ago
Unstable Games - Here to Slay: Vinyl Mini Series Blind Box - Includes Mystery Vinyl Figure Toy and Exclusive Holographic Promo Card
- Price
- $8.41
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 4y ago
Unstable Games Here to Slay Banner Quest Expansion Pack - Fantasy Adventure Strategy Game for 2-6 Players Ages 10 and Up - Family Game Night Card Game from the Creators of Unstable Unicorns
- Price
- $14.44
- Rating
- 4.9/5
- Reviews
- 58
- Age
- 1y ago
Bardsung: Legend of The Ancient Forge Dungeon Crawl (Core Game) 100+ Hours of Play
- Price
- $57.67
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 4y ago
Newest
by launch dateFree League The One Ring: Hands of the White Wizard Adventure Module RPG Campaign Supplement
- Price
- $38.46
- Rating
- 3.9/5
- Reviews
- 3
- Age
- 3mo ago
Free League The One Ring Over Hill and Under Hill Starter Set - Beginner RPG Adventure in Eriador
- Price
- $32.37
- Rating
- 4.7/5
- Reviews
- 421
- Age
- 11mo ago
Unstable Games Here to Slay Banner Quest Expansion Pack - Fantasy Adventure Strategy Game for 2-6 Players Ages 10 and Up - Family Game Night Card Game from the Creators of Unstable Unicorns
- Price
- $14.44
- Rating
- 4.9/5
- Reviews
- 58
- Age
- 1y ago
Hasbro Gaming Clue Conspiracy Board Game for Adults and Teens Secret Role Strategy Games Ages 14+ 4-10 Players 45 Minutes Mystery & Party Games
- Price
- $22.03
- Rating
- 4.4/5
- Reviews
- 1,503
- Age
- 3y ago
Bardsung: Legend of The Ancient Forge Dungeon Crawl (Core Game) 100+ Hours of Play
- Price
- $57.67
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Unstable Games75%
- Steamforged Games11%
- Free League9%
- Hasbro Gaming5%
- Open — no brand owns it (0%)
Here to Slay demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.6×
Top Here to Slay search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- rpg168K/yr
- here to slay100K/yr
- rpg games32K/yr
- rpg board games29K/yr
- the one ring rpg18K/yr
- tabletop rpg18K/yr
- fallout rpg22K/yr
- role playing games13K/yr
- roleplaying game14K/yr
- role playing game15K/yr
What reviews say buyers love and hate about Here to Slay
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“Awesome game”
“Cool minis”
“Fun for any Clue fan”
“The card stock is high quality with a nice finish”
“Great Value”
What buyers complain about
83% of reviews“Not Fun”
“Pieces are cheap”
“the glue that was supposed to keep the box in place was expired or something”
“Its difficult to learn all the rules”
“was sent a used one”
Here to Slay return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Here to Slay questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
