Is here to slay profitable to sell on Amazon United States?

The niche generates $402K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Skip it (41/100).

How competitive is the here to slay niche?

4 brands and 33 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in here to slay?

Top complaints mined from reviews: Fun/Entertainment Experience, Quality-Overall, Adhesion/Stickiness. The return rate is 1.5%.

When does demand for here to slay peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 7.6× the quietest.

What does it cost to enter the here to slay niche?

Listings span $8.41–$57.67; the average listing price is $25.82 (sweet spot $15–$100). The average incumbent carries 1,224 reviews — the moat a new listing must climb.

here to slay

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$25.82

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Price range

Great$8.41–$57.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,224.2

avg incumbent reviews — the moat a new listing must climb

Market size

Good$402K

$402K/yr · 503K searches

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, here to slay is a $402K/yr Amazon United States market (503K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

here to slay market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $387K–$516K; units × avg price
Conversion rate: 3.1%
Avg BSR: #833
Page quality: 0%
Prime: 80%
Sponsored: 60%
Out of stock: 10.0%
Avg brand age: 50 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Unstable Games75%
Steamforged Games11%
Free League9%
Hasbro Gaming5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 7.6×

Open Trend

Top here to slay search terms

rpg168K/yr +15.8%0.0% conv.
here to slay100K/yr -5.9%7.4% conv.
rpg games32K/yr -7.6%0.0% conv.
rpg board games29K/yr +2.6%0.0% conv.
the one ring rpg18K/yr +13.3%1.9% conv.
tabletop rpg18K/yr +4.5%0.0% conv.
fallout rpg22K/yr -35.3%0.0% conv.
role playing games13K/yr +9.8%0.0% conv.
roleplaying game14K/yr +10.4%0.0% conv.
role playing game15K/yr +1.3%0.1% conv.

All search terms

Top here to slay products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Unstable Games Here to Slay Card Game - Fantasy Adventure Strategy Game for 2-6 Players Ages 10 and Up - Family Game Night Card Game from the Creators of Unstable Unicorns

Unstable Games$17.434.8★6,455 rev

Bardsung: Legend of The Ancient Forge Dungeon Crawl (Core Game) 100+ Hours of Play

Steamforged Games$57.674.7★134 rev

Unstable Games Here to Slay Banner Quest Expansion Pack - Fantasy Adventure Strategy Game for 2-6 Players Ages 10 and Up - Family Game Night Card Game from the Creators of Unstable Unicorns

Unstable Games$14.444.9★58 rev

Unstable Games - Berserker & Necromancer Expansion Pack - Designed to be Added to Your Here to Slay Base Game - Great for Family Game Night

Unstable Games$10.734.8★1,265 rev

Hasbro Gaming Clue Conspiracy Board Game for Adults and Teens Secret Role Strategy Games Ages 14+ 4-10 Players 45 Minutes Mystery & Party Games

Hasbro Gaming$22.034.4★1,503 rev

Newest

by launch date

Free League The One Ring: Hands of the White Wizard Adventure Module RPG Campaign Supplement

Free League$38.463 rev

3mo ago

Free League The One Ring Over Hill and Under Hill Starter Set - Beginner RPG Adventure in Eriador

Free League$32.37421 rev

11mo ago

Unstable Games Here to Slay Banner Quest Expansion Pack - Fantasy Adventure Strategy Game for 2-6 Players Ages 10 and Up - Family Game Night Card Game from the Creators of Unstable Unicorns

Unstable Games$14.4458 rev

1y ago

Hasbro Gaming Clue Conspiracy Board Game for Adults and Teens Secret Role Strategy Games Ages 14+ 4-10 Players 45 Minutes Mystery & Party Games

Hasbro Gaming$22.031,503 rev

3y ago

Bardsung: Legend of The Ancient Forge Dungeon Crawl (Core Game) 100+ Hours of Play

Steamforged Games$57.67134 rev

4y ago

What buyers say about here to slay

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience67%

“Awesome game”

Collectibles8%

“Cool minis”

Trivia Games5%

“Fun for any Clue fan”

Quality-Overall5%

“The card stock is high quality with a nice finish”

Value For Money3%

“Great Value”

Gifting Purpose2%

“I am definitely donating this one”

Design-Overall2%

“the character designs are genuinely fun to look at”

Suitability Beginner1%

“its a great expansion for the base game”

Correct Contents1%

“Everything fits in a couple card decks”

Size-Overall1%

“I like the card sizes”

What buyers complain about

Fun/Entertainment Experience21%

“Not Fun”

Quality-Overall9%

“Pieces are cheap”

Adhesion/Stickiness9%

“the glue that was supposed to keep the box in place was expired or something”

Instructions/User Manual/Troubleshooting9%

“Its difficult to learn all the rules”

Product Condition9%

“was sent a used one”

Color9%

“The card backs dont match the color of the original game”

Size-Overall7%

“just really small”

Material Quality5%

“not even plastic pieces”

Educational-Overall3%

“It holds no true educational purposes”

Value For Money2%

“This product is not worth $10”

Top return reasons

Value For Money38%

Advertised Vs Actual Product18%

Product Condition11%

Defective Material/Parts7%

Compatibility-Overall5%

Gifting Purpose5%

Functionality-Overall4%

Water Resistance2%

Quality-Overall2%

Size-Overall2%

Common questions

Is here to slay profitable to sell on Amazon United States?: The niche generates $402K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Skip it (41/100).
How competitive is the here to slay niche?: 4 brands and 33 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in here to slay?: Top complaints mined from reviews: Fun/Entertainment Experience, Quality-Overall, Adhesion/Stickiness. The return rate is 1.5%.
When does demand for here to slay peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 7.6× the quietest.
What does it cost to enter the here to slay niche?: Listings span $8.41–$57.67; the average listing price is $25.82 (sweet spot $15–$100). The average incumbent carries 1,224 reviews — the moat a new listing must climb.