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Hello Kitty Sticker Book

Fail

The top 5 brands take 100% of clicks, so Hello Kitty Sticker Book is a Fail.

Flapen Score
26
26 / 100
Ranks 3,069 of 3,143 Toys & Games niches · −20 vs the category median of 46
Market size
$14K/yr36K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
89%top-5 click share · 5 brands · 24 sellers

Flapen Score

Hello Kitty Sticker Book against its category

The dotted line is the Toys & Games average. Past it, Hello Kitty Sticker Book is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hello Kitty Sticker Book market on Amazon at a glance

Shoppers on Amazon United States searched for Hello Kitty Sticker Book 36K times last year and spent an estimated $14K. All 5 brands take every click. Demand peaks in Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
5.3%
Market size, estimated
$14Ka year
Peak month
December2.7× the quietest month
Top search term
hello kitty sticker book32K searches a year

02 · Price

A sale here is worth $7.42.

Listings sell for $7.42 on average, from $4.37 to $11.60. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $7.42 that is $2K to $4K a year per listing.

Average price
$7.42under the $15 to $100 sweet spot
Price range
$4.37–$11.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #828 within Stickers. It carries 1,142 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#828in Stickers
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
1,142per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Hello Kitty Sticker Book products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.

$0$2K$4K$6K$8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

24

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

89%

Top 20: 100%

Open market

0%

  • Horizon Group USA53%
  • Bendon25%
  • UPD8%
  • Hello Kitty8%
  • Trends International6%
  • Open — no brand owns it (0%)

Demand

Hello Kitty Sticker Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.7×

Search terms

Top Hello Kitty Sticker Book search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hello kitty sticker book32K/yr
  • hello kitty planner stickers4K/yr
  • hello kitty super cute stickers60/yr
  • hello kitty 1500 stickers54/yr
  • sanrio hello kitty and friends 1500 stickers58/yr

Reviews and returns

What reviews say buyers love and hate about Hello Kitty Sticker Book

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Adhesion/Stickiness”
20%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Not jumbo sized”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Hello Kitty Sticker Book questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data