Hello Kitty Figures
MaybeProducts sell for $20.88 on average, inside the sweet spot. But demand is soft, at -15.6% this quarter, so Hello Kitty Figures is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 3,143 Toys & Games niches · +5 vs the category median of 4651
- Market size
- $352K/yr771K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 29%top-5 click share · 14 brands · 208 sellers
Flapen Score
Hello Kitty Figures against its category
The dotted line is the Toys & Games average. Past it, Hello Kitty Figures is stronger. Inside it, weaker.
Market
The Hello Kitty Figures market on Amazon at a glance
Shoppers on Amazon United States searched for Hello Kitty Figures 771K times last year and spent an estimated $352K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $352K a year.
- Searches, last 12 months
- 771K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 2.2%
- Market size, estimated
- $352Ka year
- Peak month
- December3.8× the quietest month
- Top search term
- hello kitty funko pop195K searches a year
02 · Price
A sale here is worth $20.88.
Listings sell for $20.88 on average, from $6.01 to $90.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $20.88 that is $2K to $5K a year per listing.
- Average price
- $20.88inside the $15 to $100 sweet spot
- Price range
- $6.01–$90.73
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #635 within Statues, Bobbleheads & Busts. It carries 439 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 95%
- Out of stock, average day
- 2.3%
- Average rank
- #635in Statues, Bobbleheads & Busts
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 439per listing
- Listings tracked
- 62
04 · Newcomers
21 of last year's 31 launches cleared the first-year sales bar.
31 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 31
- Successful launches
- 21Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Hello Kitty Figures products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Funko Pop! Sanrio: Hello Kitty - Sleeping - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - for Collectors & Display
- Price
- $14.92
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 2mo ago

Funko POP! Sanrio: HK - Hello Kitty - Collectable Vinyl Figure - Gift Idea - Official Merchandise - for Kids & Adults - Cartoons Fans - Model Figure for Collectors and Display
- Price
- $15.28
- Rating
- 4.9/5
- Reviews
- 3,831
- Age
- 2y ago

Funko POP! Sanrio: Hello Kitty - Hello Kitty with Glasses
- Price
- $18.96
- Rating
- 4.8/5
- Reviews
- 675
- Age
- 3y ago

Funko Pop! Sanrio: Hello Kitty - Hello Kitty Kpop! - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sanrio Fans - Model Figure for Collectors and Display
- Price
- $15.30
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 8mo ago

Funko Pop! Sanrio: Hello Kitty - Classic Hello Kitty
- Price
- $15.87
- Rating
- 4.8/5
- Reviews
- 2,474
- Age
- 6y ago
Trending
estimated 90-day click momentum
Funko POP! Sanrio: Hello Kitty - Hello Kitty Spooky with Chase
- Price
- $15.06
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Funko Pop! Sanrio: Hello Kitty - Sleeping - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - for Collectors & Display
- Price
- $14.92
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 2mo ago

Jazwares Hello Kitty and Friends Colorful Picnic 2 Figure 8-Pack - Removable Accessories - Officially Licensed Sanrio Product from Ages 6+
- Price
- $22.03
- Rating
- 4.8/5
- Reviews
- 921
- Age
- 7mo ago

Funko Bitty POP! Town: Sanrio - Cinnamoroll Cafe
- Price
- $7.92
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 3mo ago

Funko POP! Sanrio: Hello Kitty and Friends - My Melody
- Price
- $9.53
- Rating
- 4.7/5
- Reviews
- 57
- Age
- 1y ago
Newest
by launch date
Funko POP! Sanrio: Hello Kitty - Hello Kitty Spooky with Chase
- Price
- $15.06
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

Funko Pop! Sanrio: Hello Kitty - Sleeping - Amazon Exclusive - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - for Collectors & Display
- Price
- $14.92
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 2mo ago

Funko Bitty POP! Town: Sanrio - Cinnamoroll Cafe
- Price
- $7.92
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 3mo ago

Jazwares Hello Kitty and Friends Colorful Picnic 2 Figure 8-Pack - Removable Accessories - Officially Licensed Sanrio Product from Ages 6+
- Price
- $22.03
- Rating
- 4.8/5
- Reviews
- 921
- Age
- 7mo ago

Funko Pop! Sanrio: Hello Kitty - Hello Kitty Kpop! - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Sanrio Fans - Model Figure for Collectors and Display
- Price
- $15.30
- Rating
- 4.6/5
- Reviews
- 46
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.
Brands
14 rising
Sellers
208
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
29%
Top 20: 66%
Open market
6%
- Funko74%
- Jazwares11%
- Hello Kitty3%
- BLDR2%
- NBHUZEHUA2%
- Epic Collectibles2%
- Open — no brand owns it (8 brands, 6%)
Demand
Hello Kitty Figures search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
Search terms
Top Hello Kitty Figures search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hello kitty funko pop195K/yr
- hello kitty figurines66K/yr
- hello kitty figures79K/yr
- sanrio funko pop66K/yr
- funko pop hello kitty68K/yr
- hello kitty funko40K/yr
- sanrio figures33K/yr
- hello kitty figure30K/yr
- funko pop sanrio31K/yr
- cinnamoroll funko pop27K/yr
Reviews and returns
What reviews say buyers love and hate about Hello Kitty Figures
We read the reviews and the return reasons for every product selling here.
“Kinda small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hello Kitty Figures questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








