Hello Kitty Coloring Book

Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $194K a year.

Searches, last 12 months

450K

Growth, 90 days vs prior 90

-12.8%

Conversion, latest week

5.1%

Market size, estimated

$194Ka year

Peak month

December3.8× the quietest month

Top search term

hello kitty coloring book249K searches a year

Listings sell for $8.44 on average, from $5.84 to $15.26. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At $8.44 that is $13K to $17K a year per listing.

Average price

$8.44under the $15 to $100 sweet spot

Price range

$5.84–$15.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,500–2,000

Revenue per listing a year

$13K–$17K

Returns

0.8%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #217 within Craft Kits. It carries 1,617 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#217in Craft Kits

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,617per listing

Listings tracked

10

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months