Hello Kitty Book

Shoppers searched for this 472K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months

472K

Growth, 90 days vs prior 90

-15.7%

Conversion, latest week

5.3%

Market size, estimated

$198Ka year

Peak month

November2.9× the quietest month

Top search term

hello kitty coloring book249K searches a year

Listings sell for $7.93 on average, from $3.86 to $15.26. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $7.93 that is $16K to $20K a year per listing.

Average price

$7.93under the $15 to $100 sweet spot

Price range

$3.86–$15.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

2,000–2,500

Revenue per listing a year

$16K–$20K

Returns

0.8%of orders · Amazon United States median 2.1%

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #179 within Craft Kits. It carries 1,512 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#179in Craft Kits

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,512per listing

Listings tracked

10

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months