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Hello Kitty Art Set

Fail

Shoppers spend an estimated $38K a year here, so Hello Kitty Art Set is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$38K/yr45K searches / yr
90-day growth
-22.3%search demand this quarter
Competition
35%top-5 click share · 11 brands · 31 sellers

Flapen Score

Hello Kitty Art Set against its category

The dotted line is the Toys & Games average. Past it, Hello Kitty Art Set is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hello Kitty Art Set market on Amazon at a glance

Shoppers on Amazon United States searched for Hello Kitty Art Set 45K times last year and spent an estimated $38K. The top 5 brands take 93% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-22.3%
Conversion, latest week
5.5%
Market size, estimated
$38Ka year
Top search term
hello kitty art set21K searches a year

02 · Price

A sale here is worth $15.28.

Listings sell for $15.28 on average, from $6.03 to $34.73. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.28 that is $0 to $2K a year per listing.

Average price
$15.28inside the $15 to $100 sweet spot
Price range
$6.03–$34.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #260 within Craft Kits. It carries 1,011 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#260in Craft Kits
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
1,011per listing
Listings tracked
37

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Hello Kitty Art Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

11 falling

Sellers

31

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

35%

Top 20: 82%

Open market

5%

  • Brand 136%
  • Brand 230%
  • Brand 312%
  • Brand 411%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (5 brands, 5%)

Demand

Hello Kitty Art Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 4.9× · 8 of 12 months tracked

Search terms

Top Hello Kitty Art Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello kitty art set21K/yr
  • hello kitty activity set9K/yr
  • hello kitty craft kit8K/yr
  • hello kitty activity8K/yr

Reviews and returns

What reviews say buyers love and hate about Hello Kitty Art Set

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Gifting Purpose”
33%of negative reviews mention “Functionality-Overall”
1.1%of orders come back
“Didn't work”
A buyer, on “Functionality-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hello Kitty Art Set questions

Answered from the same tracked data.