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Hello Kitty Advent Calendar 2022

Fail

Shoppers spend an estimated $64K a year here, so Hello Kitty Advent Calendar 2022 is a Fail.

Flapen Score
41
41 / 100
Ranks 2,055 of 3,143 Toys & Games niches · −5 vs the category median of 46
Market size
$64K/yr193K searches / yr
90-day growth
+5.3%search demand this quarter
Competition
61%top-5 click share · 9 brands · 47 sellers

Flapen Score

Hello Kitty Advent Calendar 2022 against its category

The dotted line is the Toys & Games average. Past it, Hello Kitty Advent Calendar 2022 is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hello Kitty Advent Calendar 2022 market on Amazon at a glance

Shoppers on Amazon United States searched for Hello Kitty Advent Calendar 2022 193K times last year and spent an estimated $64K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
193K
Growth, 90 days vs prior 90
+5.3%
Conversion, latest week
1.3%
Market size, estimated
$64Ka year
Peak month
November101.0× the quietest month
Top search term
hello kitty advent calendar117K searches a year

02 · Price

A sale here is worth $25.69.

Listings sell for $25.69 on average, from $6.93 to $48.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $25.69 that is $3K to $6K a year per listing.

Average price
$25.69inside the $15 to $100 sweet spot
Price range
$6.93–$48.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$6K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #42,955 within Dolls. It carries 221 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
93%
Out of stock, average day
10.6%
Average rank
#42,955in Dolls
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
221per listing
Listings tracked
15

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
24 months

Products

Top Hello Kitty Advent Calendar 2022 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

47

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

6%

  • Brand 127%
  • Brand 223%
  • Brand 318%
  • Brand 414%
  • Brand 510%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Hello Kitty Advent Calendar 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 101.0×

Search terms

Top Hello Kitty Advent Calendar 2022 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello kitty advent calendar117K/yr
  • sanrio advent calendar26K/yr
  • advent calendar hello kitty22K/yr
  • kawaii advent calendar11K/yr
  • advent calendar sanrio8K/yr
  • hello kitty advent8K/yr
  • sanrio advent calendar 202384/yr
  • hello kitty advent calendar 202353/yr

Reviews and returns

What reviews say buyers love and hate about Hello Kitty Advent Calendar 2022

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Quality-Overall”
2.6%of orders come back
“Cheap construction”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Hello Kitty Advent Calendar 2022 questions

Answered from the same tracked data.