Hedgehog

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $954K a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

+6.0%

Conversion, latest week

1.5%

Market size, estimated

$954Ka year

Peak month

December3.4× the quietest month

Top search term

learning resources1.8M searches a year

Listings sell for $17.78 on average, from $3.62 to $84.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At $17.78 that is $9K to $13K a year per listing.

Average price

$17.78inside the $15 to $100 sweet spot

Price range

$3.62–$84.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

500–750

Revenue per listing a year

$9K–$13K

Returns

1.7%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #501 within Early Development & Activity Toys. It carries 4,914 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#501in Early Development & Activity Toys

Average rating

4.71 starsAmazon United States average 4.42 stars

Average reviews

4,914per listing

Listings tracked

67

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

40 months