Heart Toy
FailDemand is soft, at -90.5% this quarter, so Heart Toy is a Fail.
- Flapen Score
- 29 / 100Ranks 2,998 of 3,143 Toys & Games niches · −17 vs the category median of 4629
- Market size
- $29K/yr64K searches / yr
- 90-day growth
- -90.5%search demand this quarter
- Competition
- 92%top-5 click share · 7 brands · 12 sellers
Flapen Score
Heart Toy against its category
The dotted line is the Toys & Games average. Past it, Heart Toy is stronger. Inside it, weaker.
Market
The Heart Toy market on Amazon at a glance
Shoppers on Amazon United States searched for Heart Toy 64K times last year and spent an estimated $29K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Feb. Flapen scores it 29 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -90.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- -90.5%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $29Ka year
- Peak month
- January54.2× the quietest month
- Top search term
- heart toys13K searches a year
02 · Price
A sale here is worth $16.24.
Listings sell for $16.24 on average, from $7.93 to $34.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 1,250 to 1,500 of them. At $16.24 that is $20K to $24K a year per listing.
- Average price
- $16.24inside the $15 to $100 sweet spot
- Price range
- $7.93–$34.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $20K–$24K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #924 within Magnetic Building. It carries 1,022 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #924in Magnetic Building
- Average rating
- 4.69 starsAmazon United States average 4.42 stars
- Average reviews
- 1,022per listing
- Listings tracked
- 7
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Heart Toy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MAGNA-TILES microMAGS 26-Piece Heart to Heart Travel Set The Original Magnetic Building Brand
- Price
- $18.94
- Rating
- 4.8/5
- Reviews
- 3,345
- Age
- 8mo ago

Niceup 30pcs 3D Heart Diamond Gemstones for Easter Egg Fillers Diving Pool Toys 1.57in Small Crystal Acrylic Gems Heart Shape Gemstones for Mermaid Treasure Hunt Party Favors
- Price
- $10.13
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 1y ago

ArtCreativity Heart Bendables - 12 Pack - Bendable Valentine Toys for Kids - Valentine Gift Party Favors for Boys & Girls Stress Relief Fidget Toy Educational Toys for Kids Goodie Bag Stuffers
- Price
- $16.42
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 6mo ago

JOYIN Heart Pop Fidget Keychain 30 Pack Pop Fidget Toys Bulk Party Favors for Kids 4-8 8-12 Years Birthday Goodie Bags Stuffers Back to School Gifts for Students Classroom Prizes Sensory Toys
- Price
- $8.24
- Rating
- 4.8/5
- Reviews
- 2,645
- Age
- 2y ago

SHQDD Stress Balls 100PCS Bulk Heart Stress Balls Stress Balls for Adults & Kids Motivational Quotes Soft Foam Stress Relief Squeeze Toys Office Classroom Stress Relief Gifts Perfect Party Favors
- Price
- $34.82
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Heart Fidget Spinner Party Favors 30 Pack 2-in-1 Sensory Rotating Pendant Toys Stress Reducer for Kids and Adults Autism Anxiety Relief Classroom Rewards
- Price
- $17.22
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 4mo ago

SHQDD Stress Balls 100PCS Bulk Heart Stress Balls Stress Balls for Adults & Kids Motivational Quotes Soft Foam Stress Relief Squeeze Toys Office Classroom Stress Relief Gifts Perfect Party Favors
- Price
- $34.82
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 8mo ago

30PCS Party Favors for Kids Bulk Fidget Toys Birthday Party Toys Small Classroom Prizes Box Fidgets Toys for Kids Toddlers Adult Goodie Bag Stuffers Treasure Chest Bubbles Poppers (Heart)
- Price
- $7.93
- Rating
- 4.7/5
- Reviews
- 930
- Age
- 2y ago

Niceup 30pcs 3D Heart Diamond Gemstones for Easter Egg Fillers Diving Pool Toys 1.57in Small Crystal Acrylic Gems Heart Shape Gemstones for Mermaid Treasure Hunt Party Favors
- Price
- $10.13
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 1y ago

ArtCreativity Heart Bendables - 12 Pack - Bendable Valentine Toys for Kids - Valentine Gift Party Favors for Boys & Girls Stress Relief Fidget Toy Educational Toys for Kids Goodie Bag Stuffers
- Price
- $16.42
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 6mo ago
Newest
by launch date
Heart Fidget Spinner Party Favors 30 Pack 2-in-1 Sensory Rotating Pendant Toys Stress Reducer for Kids and Adults Autism Anxiety Relief Classroom Rewards
- Price
- $17.22
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 4mo ago

ArtCreativity Heart Bendables - 12 Pack - Bendable Valentine Toys for Kids - Valentine Gift Party Favors for Boys & Girls Stress Relief Fidget Toy Educational Toys for Kids Goodie Bag Stuffers
- Price
- $16.42
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 6mo ago

MAGNA-TILES microMAGS 26-Piece Heart to Heart Travel Set The Original Magnetic Building Brand
- Price
- $18.94
- Rating
- 4.8/5
- Reviews
- 3,345
- Age
- 8mo ago

SHQDD Stress Balls 100PCS Bulk Heart Stress Balls Stress Balls for Adults & Kids Motivational Quotes Soft Foam Stress Relief Squeeze Toys Office Classroom Stress Relief Gifts Perfect Party Favors
- Price
- $34.82
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 8mo ago

Niceup 30pcs 3D Heart Diamond Gemstones for Easter Egg Fillers Diving Pool Toys 1.57in Small Crystal Acrylic Gems Heart Shape Gemstones for Mermaid Treasure Hunt Party Favors
- Price
- $10.13
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
12
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
4%
- MAGNA-TILES58%
- Niceup14%
- ArtCreativity8%
- JOYIN6%
- SHQDD6%
- SINFOX4%
- Open — no brand owns it (1 brand, 4%)
Demand
Heart Toy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb · busiest ÷ quietest = 54.2×
Search terms
Top Heart Toy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- heart toys13K/yr
- heart toys for kids7K/yr
- heart toys for toddlers4K/yr
- valentines magnetic tiles7K/yr
- valentine magnetic tiles5K/yr
- valentines day magnatiles3K/yr
- valentine magnatiles3K/yr
- valentines magnatiles3K/yr
- heart magnatiles6K/yr
- heart to heart magna tiles3K/yr
Reviews and returns
What reviews say buyers love and hate about Heart Toy
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heart Toy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








