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hazbin hotel funko pop

Skip it

Soft demand (-37.7% this quarter) — this niche doesn't clear our bar today.

Market size 30Growth 6Conversion 25Competition 48Returns 96Price range 86Avg price 95Brand share 33Review moat 97Quality gap 14

Review moat

Incredible65.59

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.98

avg listing price — sweet spot $15–$100

Price range

Great$9.16–$61.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay$135K

$135K/yr · 244K searches

Conversion

Bad2.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Growth

Bad-37.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hazbin hotel funko pop is a $135K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 43/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

hazbin hotel funko pop market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
$84K–$112K
units × avg price
Conversion rate
2.0%
Avg BSR
#17,562
Page quality
0%
Prime
59%
Sponsored
41%
Out of stock
13.5%
Avg brand age
27 months
Avg seller age
168 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

101

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

12%

  • Funko52%
  • Epic Collectibles14%
  • KHADLAJ PERFUMES10%
  • Youtooz5%
  • ZZHIYUN5%
  • Generic3%
  • Open — no brand owns it (8 brands, 12%)

Demand

Weekly Amazon search volume, last 30 weeks — -37.7% search growth over the last 90 days.
5K4KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top hazbin hotel funko pop search terms

  • angel dust70K/yr
  • hazbin hotel funko pop76K/yr
  • angel dust hazbin hotel32K/yr
  • hazbin hotel angel dust28K/yr
  • funko pop hazbin hotel12K/yr
  • hazbin hotel funko15K/yr
  • alastor funko pop7K/yr
  • funko hazbin hotel4K/yr
All search terms

Top hazbin hotel funko pop products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$7K10%$14K15%$20K20%$27K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about hazbin hotel funko pop

What buyers praise and complain about, mined from review topics.

What buyers love

Smell42%

“Sexy fragrance”

Value For Money9%

“Value for money”

Quality-Overall6%

“Very well made”

Collectibles6%

“These are collectable”

Durability6%

“he seems to be pretty durable”

Advertised Vs Actual Product5%

“product as described”

Gifting Purpose5%

“Gift”

Size-Overall3%

“It fit him perfectly”

Design-Overall2%

“I absolutely love it and well designed”

Ease Of Use2%

“Simple”

What buyers complain about

Smell26%

“Its a very intense smell”

Durability14%

“a charm fell off of both bracelets within seconds of putting them on”

Size-Overall8%

“Didn't fit well”

Moist/Dry4%

“It kind of dries down”

Strength4%

“flimsy”

Instructions/User Manual/Troubleshooting4%

“someone definitely doesnt know how to do there job”

Value For Money4%

“insanely expensive right now”

Quality-Overall4%

“obviously quickly manufactured with limited quality control”

Color3%

“why is this angeldust a off grey”

Assembly/Installation2%

“I was a bit worried putting him together”

Top return reasons

Value For Money21%
Accuracy-Overall18%
Size-Overall15%
Defective Material/Parts14%
Advertised Vs Actual Product6%
Noise Level3%
Material Quality3%
Brightness/Shine/Glow3%
Display-Overall3%
Shape/Style3%

Common questions

Is hazbin hotel funko pop profitable to sell on Amazon United States?
The niche generates $135K/yr across 29 tracked products. 8 of 20 products launched in the last 360 days are still selling. 90-day search growth is -37.7%. Flapen's verdict: Skip it (43/100).
How competitive is the hazbin hotel funko pop niche?
14 brands and 101 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in hazbin hotel funko pop?
Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.9%.
What does it cost to enter the hazbin hotel funko pop niche?
Listings span $9.16–$61.86; the average listing price is $27.98 (sweet spot $15–$100). The average incumbent carries 66 reviews — the moat a new listing must climb.