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Hazbin Hotel Funko Pop

soft demand (-37.7% this quarter) — Hazbin Hotel Funko Pop doesn't clear our bar today.

Flapen Score

43
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Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 46

Market size 30Growth 6Conversion 25Competition 48Returns 96Price range 86Avg price 95Brand share 33Review moat 97Quality gap 14
This niche Category average · 3,143 niches

Is Hazbin Hotel Funko Pop profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Hazbin Hotel Funko Pop is a $135K/yr Amazon United States market (244K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 43/100.

Hazbin Hotel Funko Pop: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -37.7% over the last 90 days and 2.0% of searches end in a purchase.

$135K

revenue / yr

Units sold / yr4K
Search volume / yr-37.7%244K
Conversion rate2.0%
Avg price$27.98

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers14 · 101
Top-5 product click share56%
Open market15%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement41%
New entrants (1y)20· 8 succeeded
Avg rating4.8★
Avg reviews66

Top Hazbin Hotel Funko Pop products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

$0$7K$14K$20K$27K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

101

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

12%

  • Funko52%
  • Epic Collectibles14%
  • KHADLAJ PERFUMES10%
  • Youtooz5%
  • ZZHIYUN5%
  • Generic3%
  • Open — no brand owns it (8 brands, 12%)

Hazbin Hotel Funko Pop demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume244KCVR2.0%Products29Brands14Top 5 Brands85%OOS Rate13.5%Rating4.8★Reviews66Avg BSR#17,562
5K4KSpike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Hazbin Hotel Funko Pop search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • angel dust70K/yr
  • hazbin hotel funko pop76K/yr
  • angel dust hazbin hotel32K/yr
  • hazbin hotel angel dust28K/yr
  • funko pop hazbin hotel12K/yr
  • hazbin hotel funko15K/yr
  • alastor funko pop7K/yr
  • funko hazbin hotel4K/yr

What reviews say buyers love and hate about Hazbin Hotel Funko Pop

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Smell42%

Sexy fragrance

Value For Money9%

Value for money

Quality-Overall6%

Very well made

Collectibles6%

These are collectable

Durability6%

he seems to be pretty durable

What buyers complain about

74% of reviews
Smell26%

Its a very intense smell

Durability14%

a charm fell off of both bracelets within seconds of putting them on

Size-Overall8%

Didn't fit well

Moist/Dry4%

It kind of dries down

Strength4%

flimsy

Hazbin Hotel Funko Pop return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

27%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
21%
2Accuracy-Overall
18%
3Size-Overall
15%
4Defective Material/Parts
14%
5Advertised Vs Actual Product
6%

Common Hazbin Hotel Funko Pop questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hazbin Hotel Funko Pop 43/100 on Amazon United States — Skip it. The niche generates $135K/yr across 29 tracked products. 8 of 20 products launched in the last 360 days are still selling. Search demand moved -37.7% over the last 90 days.
Hazbin Hotel Funko Pop buyers on Amazon United States complain most about Smell, Durability, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.9%.