Is hazbin hotel profitable to sell on Amazon United States?

The niche generates $607K/yr across 50 tracked products. 7 of 30 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Worth a look (57/100).

How competitive is the hazbin hotel niche?

28 brands and 85 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in hazbin hotel?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.0%.

When does demand for hazbin hotel peak?

Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.

What does it cost to enter the hazbin hotel niche?

Listings span $4.60–$82.72; the average listing price is $22.41 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.

hazbin hotel

Worth a look

Shows a thin review moat (71 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible70.52

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great$22.41

avg listing price — sweet spot $15–$100

Price range

Great$4.60–$82.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Great36%

top-5 click share — an open shelf

Market size

Good$607K

$607K/yr · 4.4M searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-32.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, hazbin hotel is a $607K/yr Amazon United States market (4.4M searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

hazbin hotel market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: $448K–$560K; units × avg price
Conversion rate: 0.6%
Avg BSR: #23,840
Page quality: 0%
Prime: 76%
Sponsored: 50%
Out of stock: 23.6%
Avg brand age: 31 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

36%

Top 20: 72%

Open market

39%

Funko16%
Yazkimo13%
Byvitoy11%
Banpresto8%
Eclaty8%
Hot Topic5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Open Trend

Top hazbin hotel search terms

hazbin hotel2.5M/yr -34.8%0.4% conv.
hazbin481K/yr -6.9%0.0% conv.
hazbin hotel merch507K/yr -40.6%0.8% conv.
hasbin hotel227K/yr +0.3%0.0% conv.
hazbin hotel plush203K/yr -32.8%0.5% conv.
hazbin hotel funko pop76K/yr -47.1%3.4% conv.
hazbin hotel trading cards53K/yr -67.0%0.7% conv.
lucifer hazbin hotel54K/yr -34.4%0.2% conv.
hazbin hote56K/yr -25.2%0.0% conv.
alastor plush41K/yr -35.5%0.6% conv.

All search terms

Top hazbin hotel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Byvitoy Vox Gloves Costume Hazbin Vox Hotel Cosplay Halloween Props

Byvitoy$19.095.0★5 rev

Yazkimo Adult Hazbin Costume Hotel Alastor Hooded Hoodie 3D Printed Hoodie Shirt Color Matching Pullover Sweatshirt (US Alpha 3X-Large Regular Regular Red 1)

Yazkimo$20.633.6★21 rev

Funko POP! Animation: Hazbin Hotel - Alastor - 1 in 6 Chance of Rare Chase

Funko$14.394.8★229 rev

Eclaty Alastor Hoodie Costume Cosplay Sweatshirt Sweater Hooded (Black 1 L)

Eclaty$32.404.4★74 rev

Hot Topic Hazbin Hotel Alastor Human Form T-Shirt Black MD

Hot Topic$24.695.0★3 rev

Newest

by launch date

Hazbin Hotel Season Two Trading Cards 2nd Edition Booster Webstore Exclusive

Generic$28.070 rev

3mo ago

Hazbin Merch Hotel Angel Keychain Hasbin Anime Cosplay Friendship Gifts Heart Keychains For Men Women Fans Birthday Present

Melix Home$13.064 rev

4mo ago

Banpresto - Hazbin Hotel - Alastor (Radio Demon) Figure

Banpresto$34.4913 rev

5mo ago

Hot Topic Hazbin Hotel Alastor Human Form T-Shirt Black MD

Hot Topic$24.693 rev

5mo ago

Gujjdgk 8 Pcs Key Keychain Jewelry Women Men Gift Hazbin Fans Merch Keychain Sets

Gujjdgk$12.228 rev

6mo ago

What buyers say about hazbin hotel

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Amazing Quality”

Size-Overall11%

“i like the size”

Advertised Vs Actual Product11%

“As advertised”

Collectibles7%

“These are collectable”

Value For Money7%

“are a good value for the 3 pack”

Gifting Purpose6%

“a fun little gift”

Design-Overall4%

“The designs look good”

Color3%

“The colors all look great”

Chain/Key Quality3%

“Overall, great keychain”

Durability2%

“durable”

What buyers complain about

Size-Overall26%

“Smaller than expected”

Quality-Overall15%

“Not the quality I was expected”

Strength8%

“Stitches arent very sturdy”

Material Quality7%

“The materials look very cheap”

Value For Money4%

“Not worth 8 dollars”

Advertised Vs Actual Product3%

“not cute like the picture”

Durability3%

“This broke on day one”

Instructions/User Manual/Troubleshooting3%

“someone definitely doesnt know how to do there job”

Wrinkles3%

“The creases in the black fabric look terrible”

Adhesion/Stickiness3%

“Questionable adhesive”

Top return reasons

Size-Overall24%

Quality-Overall14%

Advertised Vs Actual Product8%

Value For Money6%

Defective Material/Parts6%

Material Quality6%

Accuracy-Overall5%

Durability5%

Chain/Key Quality4%

Chest Fit3%

Common questions

Is hazbin hotel profitable to sell on Amazon United States?: The niche generates $607K/yr across 50 tracked products. 7 of 30 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Worth a look (57/100).
How competitive is the hazbin hotel niche?: 28 brands and 85 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in hazbin hotel?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.0%.
When does demand for hazbin hotel peak?: Demand peaks in Nov–Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the hazbin hotel niche?: Listings span $4.60–$82.72; the average listing price is $22.41 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.