Hazbin Hotel
MaybeThe average product has only 71 reviews. But buyers convert on only 0.6% of searches, so Hazbin Hotel is a Maybe.
- Flapen Score
- 57 / 100Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 4657
- Market size
- $607K/yr4.4M searches / yr
- 90-day growth
- -32.5%search demand this quarter
- Competition
- 36%top-5 click share · 28 brands · 85 sellers
Flapen Score
Hazbin Hotel against its category
The dotted line is the Toys & Games average. Past it, Hazbin Hotel is stronger. Inside it, weaker.
Market
The Hazbin Hotel market on Amazon at a glance
Shoppers on Amazon United States searched for Hazbin Hotel 4.4M times last year and spent an estimated $607K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $607K a year.
- Searches, last 12 months
- 4.4M
- Growth, 90 days vs prior 90
- -32.5%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $607Ka year
- Peak month
- November4.6× the quietest month
- Top search term
- hazbin hotel2.5M searches a year
02 · Price
A sale here is worth $22.41.
Listings sell for $22.41 on average, from $4.60 to $82.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $22.41 that is $2K to $6K a year per listing.
- Average price
- $22.41inside the $15 to $100 sweet spot
- Price range
- $4.60–$82.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
50% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #23,840 within Statues, Bobbleheads & Busts. It carries 71 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 76%
- Out of stock, average day
- 23.6%
- Average rank
- #23,840in Statues, Bobbleheads & Busts
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 71per listing
- Listings tracked
- 50
04 · Newcomers
7 of last year's 30 launches cleared the first-year sales bar.
30 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 30
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Hazbin Hotel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Byvitoy Vox Gloves Costume Hazbin Vox Hotel Cosplay Halloween Props
- Price
- $19.09
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago

Yazkimo Adult Hazbin Costume Hotel Alastor Hooded Hoodie 3D Printed Hoodie Shirt Color Matching Pullover Sweatshirt (US Alpha 3X-Large Regular Regular Red 1)
- Price
- $20.63
- Rating
- 3.6/5
- Reviews
- 21
- Age
- 1y ago

Funko POP! Animation: Hazbin Hotel - Alastor - 1 in 6 Chance of Rare Chase
- Price
- $14.39
- Rating
- 4.8/5
- Reviews
- 229
- Age
- 8mo ago

Eclaty Alastor Hoodie Costume Cosplay Sweatshirt Sweater Hooded (Black 1 L)
- Price
- $32.40
- Rating
- 4.4/5
- Reviews
- 74
- Age
- 2y ago

Hot Topic Hazbin Hotel Alastor Human Form T-Shirt Black MD
- Price
- $24.69
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Hot Topic Hazbin Hotel Alastor Human Form T-Shirt Black MD
- Price
- $24.69
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Hazbin Hotel Season Two Trading Cards 2nd Edition Booster Webstore Exclusive
- Price
- $28.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Hazbin Merch Hotel Angel Keychain Hasbin Anime Cosplay Friendship Gifts Heart Keychains For Men Women Fans Birthday Present
- Price
- $13.06
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Yazkimo Unisex Hazbin Fizzarolli Cosplay Hoodie Hooded 3D Printing Jacket Zipper Coat Hotel Shirt Helluv Boss Sweater (Pullover 2 X-Small)
- Price
- $19.98
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 1y ago

BAEHEU Lucifer Duck Slippers Hazbin Cospaly Costume Hotel Plush Slippers Lucifer Morningstar Shoes Halloween Accessories (Yellow One Size)
- Price
- $10.11
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 7mo ago
Newest
by launch date
Hazbin Hotel Season Two Trading Cards 2nd Edition Booster Webstore Exclusive
- Price
- $28.07
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Hazbin Merch Hotel Angel Keychain Hasbin Anime Cosplay Friendship Gifts Heart Keychains For Men Women Fans Birthday Present
- Price
- $13.06
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Banpresto - Hazbin Hotel - Alastor (Radio Demon) Figure
- Price
- $34.49
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 5mo ago

Hot Topic Hazbin Hotel Alastor Human Form T-Shirt Black MD
- Price
- $24.69
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 5mo ago

Gujjdgk 8 Pcs Key Keychain Jewelry Women Men Gift Hazbin Fans Merch Keychain Sets
- Price
- $12.22
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 36% of clicks, no more. An open shelf where new products get seen.
Brands
28 falling
Sellers
85
Est. top-5 brand share
55%
Top 20: 94%
Est. top-5 click share
36%
Top 20: 72%
Open market
39%
- Funko16%
- Yazkimo13%
- Byvitoy11%
- Banpresto8%
- Eclaty8%
- Hot Topic5%
Demand
Hazbin Hotel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Hazbin Hotel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hazbin hotel2.5M/yr
- hazbin481K/yr
- hazbin hotel merch507K/yr
- hasbin hotel227K/yr
- hazbin hotel plush203K/yr
- hazbin hotel funko pop76K/yr
- hazbin hotel trading cards53K/yr
- lucifer hazbin hotel54K/yr
- hazbin hote56K/yr
- alastor plush41K/yr
Reviews and returns
What reviews say buyers love and hate about Hazbin Hotel
We read the reviews and the return reasons for every product selling here.
“Smaller than expected”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hazbin Hotel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








