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Hazbin Hotel

Maybe

The average product has only 71 reviews. But buyers convert on only 0.6% of searches, so Hazbin Hotel is a Maybe.

Flapen Score
57
57 / 100
Top 11% of 3,143 Toys & Games niches · +11 vs the category median of 46
Market size
$607K/yr4.4M searches / yr
90-day growth
-32.5%search demand this quarter
Competition
36%top-5 click share · 28 brands · 85 sellers

Flapen Score

Hazbin Hotel against its category

The dotted line is the Toys & Games average. Past it, Hazbin Hotel is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hazbin Hotel market on Amazon at a glance

Shoppers on Amazon United States searched for Hazbin Hotel 4.4M times last year and spent an estimated $607K. The top 5 brands take 55% of clicks. Demand peaks in Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $607K a year.

Searches, last 12 months
4.4M
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
0.6%
Market size, estimated
$607Ka year
Peak month
November4.6× the quietest month
Top search term
hazbin hotel2.5M searches a year

02 · Price

A sale here is worth $22.41.

Listings sell for $22.41 on average, from $4.60 to $82.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $22.41 that is $2K to $6K a year per listing.

Average price
$22.41inside the $15 to $100 sweet spot
Price range
$4.60–$82.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 23.6% of listings are out of stock. The average listing ranks #23,840 within Statues, Bobbleheads & Busts. It carries 71 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
76%
Out of stock, average day
23.6%
Average rank
#23,840in Statues, Bobbleheads & Busts
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
71per listing
Listings tracked
50

04 · Newcomers

7 of last year's 30 launches cleared the first-year sales bar.

30 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
30
Successful launches
7Amazon's first-year sales bar
Average brand age
31 months

Products

Top Hazbin Hotel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

85

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

36%

Top 20: 72%

Open market

39%

  • Brand 116%
  • Brand 213%
  • Brand 311%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Hazbin Hotel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400K300KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Hazbin Hotel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hazbin hotel2.5M/yr
  • hazbin481K/yr
  • hazbin hotel merch507K/yr
  • hasbin hotel227K/yr
  • hazbin hotel plush203K/yr
  • hazbin hotel funko pop76K/yr
  • hazbin hotel trading cards53K/yr
  • lucifer hazbin hotel54K/yr
  • hazbin hote56K/yr
  • alastor plush41K/yr

Reviews and returns

What reviews say buyers love and hate about Hazbin Hotel

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Size-Overall”
1.0%of orders come back
“Smaller than expected”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hazbin Hotel questions

Answered from the same tracked data.