Harry Potter Wand

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $722K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

2.0%

Market size, estimated

$722Ka year

Peak month

October3.0× the quietest month

Top search term

harry potter wand865K searches a year

Listings sell for $27.35 on average, from $8.24 to $49.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $27.35 that is $21K to $27K a year per listing.

Average price

$27.35inside the $15 to $100 sweet spot

Price range

$8.24–$49.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

$21K–$27K

Returns

3.3%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #328 within Dress-Up Accessories. It carries 1,614 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

90%

Out of stock, average day

11.2%

Average rank

#328in Dress-Up Accessories

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

1,614per listing

Listings tracked

29

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months