Harry Potter Toys
brand-locked demand (top 5 brands take 96% of clicks) — Harry Potter Toys doesn't clear our bar today.
Flapen Score
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Is Harry Potter Toys profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Harry Potter Toys is a $135K/yr Amazon United States market (276K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Harry Potter Toys: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.7% over the last 90 days and 1.7% of searches end in a purchase.
$135K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 32 products
Top Harry Potter Toys products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mattel Harry Potter Toys Hermione Granger Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
- Price
- $16.25
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 7mo ago
Mattel Harry Potter Toys Harry Potter Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
- Price
- $15.48
- Rating
- 4.8/5
- Reviews
- 81
- Age
- 7mo ago
Mattel Harry Potter Toys Ron Weasley Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
- Price
- $15.04
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 7mo ago
Mattel Harry Potter Toys Polyjuice Potions Hermione Granger Doll & Playset Movie-Inspired Hogwarts Uniform 13 Accessories & Fizz
- Price
- $23.51
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 7mo ago
Wizarding World Harry Potter 8-inch Luna Lovegood Doll Kids Toys for Ages 5 and up
- Price
- $10.95
- Rating
- 4.8/5
- Reviews
- 2,654
- Age
- 5y ago
Trending
90-day click momentum
Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory
- Price
- $23.97
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 10mo ago
Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Girls 6-7 Years
- Price
- $19.87
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 8mo ago
Harry Potter Pajamas Girls Nightgowns Gryffindor Hogwarts Hedwig Owl Short Sleeves Nightgown White Casual Dress Sleepwear for Big Girls 8-9 Years
- Price
- $19.70
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 8mo ago
Wizarding World Harry Potter 8-inch Fashion Doll Ages 5+
- Price
- $8.01
- Rating
- 4.8/5
- Reviews
- 6,454
- Age
- 5y ago
Wizarding World Harry Potter Playset Hagrids Hut with 2 Figures and 9 Doll Accessories
- Price
- $9.49
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 2y ago
Newest
by launch dateMattel Harry Potter Toys Hermione Granger Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
- Price
- $16.25
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 7mo ago
Mattel Harry Potter Toys Harry Potter Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
- Price
- $15.48
- Rating
- 4.8/5
- Reviews
- 81
- Age
- 7mo ago
Mattel Harry Potter Toys Ron Weasley Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
- Price
- $15.04
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 7mo ago
Mattel Harry Potter Toys Polyjuice Potions Hermione Granger Doll & Playset Movie-Inspired Hogwarts Uniform 13 Accessories & Fizz
- Price
- $23.51
- Rating
- 4.6/5
- Reviews
- 33
- Age
- 7mo ago
Mattel Harry Potter Toys Diagon Alley Collectible Shops Ollivanders Wand Shop 10 Movie-Inspired Accessories with Surprises
- Price
- $11.78
- Rating
- 4.9/5
- Reviews
- 29
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
115
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
3%
- Mattel55%
- Wizarding World26%
- Harry Potter13%
- The Ashton-Drake Galleries1%
- The Noble Collection1%
- Schleich1%
- Open — no brand owns it (3 brands, 3%)
Harry Potter Toys demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.1×
Top Harry Potter Toys search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- harry potter dolls113K/yr
- harry potter doll53K/yr
- hermione doll15K/yr
- harry potter slime7K/yr
- harry potter playset12K/yr
- harry potter barbie dolls9K/yr
- harry potter dolls mattel7K/yr
- harry potter barbie7K/yr
- mattel harry potter dolls6K/yr
- ginny weasley doll7K/yr
What reviews say buyers love and hate about Harry Potter Toys
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Cute gift”
“Quality toy”
“Nicely made little figures, good quality and great for placing on the shelf and not worrying about tipping over”
“Great toy”
“size is perfect”
What buyers complain about
67% of reviews“it kind of big”
“Not good quality”
“It's a little misleading because it shows a DOLL in the picture”
“not worth the price with that level of articulation”
“not too warm or too durable”
Harry Potter Toys return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
58%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Harry Potter Toys questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
