harry potter school supplies
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,458.09avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$154K$154K/yr · 382K searches
Avg price
Okay$9.69avg listing price — sweet spot $15–$100
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.03–$16.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, harry potter school supplies is a $154K/yr Amazon United States market (382K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
harry potter school supplies market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $145K–$194K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #1,265
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.6%
- Avg brand age
- 34 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
0%
- CON*QUEST74%
- GRAPHICS & MORE14%
- Paper House Productions8%
- Trends International3%
- Betty Crocker1%
Demand & seasonality
Weekly Amazon search volume, last 96 weeks — -11.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Top harry potter school supplies search terms
- harry potter stickers262K/yr
- harry potter goodie bag stuffers16K/yr
- harry potter sticker19K/yr
- harry potter water bottle stickers14K/yr
- harry potter decals12K/yr
- harry potter bulk8K/yr
- harry potter vinyl stickers10K/yr
- harry potter stickers waterproof8K/yr
- stickers harry potter7K/yr
- harry potter stickers for water bottles8K/yr
Top harry potter school supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Conquest Harry Potter Watercolor Vinyl Stickers
CON*QUEST$10.034.8★5,088 rev
Conquest Journals Harry Potter Variety Vinyl Decals Set of Unique Decal Stickers 5 Holograms Waterproof UV & Scratch Resistant Great for Gadgets Officially Licensed (White Vinyl 60-Pack)
CON*QUEST$9.984.8★1,526 rev
Harry Potter 50ct Vinyl Sticker Pack Hogwarts Tablet Indoor & Outdoor
GRAPHICS & MORE$9.924.7★1,404 rev
Conquest Journals Harry Potter Jumbo Variety Sticker Pack 150 Unique Stickers Including 10 Hologram Stickers Waterproof UV and Scratch Resistant Officially Licensed
CON*QUEST$15.894.8★418 rev
Conquest Journals Harry Potter Wizarding World Vinyl Stickers Set of 60 Unique Stickers Including 5 Holograms Waterproof and UV Resistant Great for All Your Gadgets Potterfy All The Things
CON*QUEST$10.024.8★3,104 rev
Newest
by launch date
Harry Potter Fruit Flavored Snacks 17.6 oz 22 Pouches
Betty Crocker$4.90901 rev
Conquest Harry Potter Chibi Clear Stickers
CON*QUEST$9.393,130 rev
Conquest Harry Potter Watercolor Clear Stickers
CON*QUEST$10.345,088 rev
Paper House Productions Harry Potter 770-Piece Officially Licensed Sticker Roll Box - Houses Characters Planner Stickers and More!
Paper House Productions$16.98702 rev
Harry Potter - Charm Storytelling Standard Sticker - 4 Sheet
Trends International$4.0379 rev
Trending
90-day click momentumConquest Harry Potter Chibi Clear Stickers
CON*QUEST$9.394.8★
Conquest Journals Harry Potter Wizarding World Vinyl Stickers Set of 60 Unique Stickers Including 5 Holograms Waterproof and UV Resistant Great for All Your Gadgets Potterfy All The Things
CON*QUEST$10.024.8★
Paper House Productions Harry Potter Pack of 2 Micro Mini Foil Accent Sticker Sheets for Crafts Scrapbooking & Collecting - Hogwarts Houses
Paper House Productions$6.714.4★
Paper House Productions Harry Potter Die-Cut 3D Scrapbook Sticker Sheet - Watercolor Icons
Paper House Productions$7.814.8★
Harry Potter 50ct Vinyl Sticker Pack Hogwarts Tablet Indoor & Outdoor
GRAPHICS & MORE$9.924.7★
What buyers say about harry potter school supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Good Taste”
“The stickers stick very well”
“Nice variety”
“Flavor is good”
“Good price for the amount”
“just what you expect”
“They are so durable”
“Yummy and family approved”
“These were soft”
“They are high quality material that doesnt rip with many fun Harry Potter designs”
What buyers complain about
“Chemical taste”
“This box is huge”
“The flavor is not that great”
“Cheap”
“No dyes used in these gummies”
“they arent waterproof”
“Tough”
“Hard to chew”
“I'm sorry is this priced incorrectly”
“Dont stick at all”
Top return reasons
Common questions
- Is harry potter school supplies profitable to sell on Amazon United States?
- The niche generates $154K/yr across 22 tracked products. 90-day search growth is -11.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the harry potter school supplies niche?
- 5 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in harry potter school supplies?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Flavor. The return rate is 0.5%.
- When does demand for harry potter school supplies peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the harry potter school supplies niche?
- Listings span $4.03–$16.98; the average listing price is $9.69 (sweet spot $15–$100). The average incumbent carries 1,458 reviews — the moat a new listing must climb.