Harry Potter School Supplies

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months

382K

Growth, 90 days vs prior 90

-11.0%

Conversion, latest week

4.2%

Market size, estimated

$154Ka year

Peak month

December3.6× the quietest month

Top search term

harry potter stickers262K searches a year

Listings sell for $9.69 on average, from $4.03 to $16.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $9.69 that is $5K to $7K a year per listing.

Average price

$9.69under the $15 to $100 sweet spot

Price range

$4.03–$16.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$5K–$7K

Returns

0.5%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #1,265 within Stickers. It carries 1,458 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#1,265in Stickers

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

1,458per listing

Listings tracked

22

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months