Harry Potter Polly Pocket

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $201K a year.

Searches, last 12 months

301K

Growth, 90 days vs prior 90

-17.3%

Conversion, latest week

2.4%

Market size, estimated

$201Ka year

Peak month

August2.2× the quietest month

Top search term

harry potter miniverse59K searches a year

Listings sell for $28.27 on average, from $6.43 to $67.94. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $28.27 that is $14K to $21K a year per listing.

Average price

$28.27inside the $15 to $100 sweet spot

Price range

$6.43–$67.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

$14K–$21K

Returns

1.7%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #438 within Kitchen Toys. It carries 575 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

79%

Out of stock, average day

0.0%

Average rank

#438in Kitchen Toys

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

575per listing

Listings tracked

14

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

32 months