harry potter polly pocket
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.27avg listing price — sweet spot $15–$100
Price range
Great$6.43–$67.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good575.14avg incumbent reviews — the moat a new listing must climb
Market size
Okay$201K$201K/yr · 301K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Bad75%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, harry potter polly pocket is a $201K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Aug. Verdict: Skip it — 37/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
harry potter polly pocket market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $283K–$353K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #438
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
175
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- MGA's Miniverse81%
- LEGO9%
- UOMTFAI3%
- LDomet3%
- Aomesim2%
- Mattel2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 100 weeks — -17.3% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.2×
Top harry potter polly pocket search terms
- harry potter miniverse59K/yr
- harry potter potions26K/yr
- miniverse harry potter36K/yr
- mini verse harry potter26K/yr
- harry potter potions kit20K/yr
- mini brands harry potter18K/yr
- harry potter mini16K/yr
- harry potter miniatures13K/yr
- harry potter mini brands11K/yr
- make it mini harry potter13K/yr
Top harry potter polly pocket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MGAs Miniverse Make It Mini Back to Hogwarts Harry Potter (2 Pack) Mini Collectibles - Mystery Blind Packaging DIY Resin Play NOT Edible Collectors 8+ Gift
MGA's Miniverse$13.894.6★454 rev
Make It Mini Potions Harry Potter (2 Pack) Mini Collectibles - MGAs Miniverse Blind Packaging DIY Resin Play Replica Potions NOT Edible Collectors 8+
MGA's Miniverse$13.654.7★548 rev
MGAs Miniverse Make It Mini Honeydukes Harry Potter (2 Pack) Mini Collectibles Mystery Blind Packaging DIY Resin Play Replica Food NOT Edible Collectors 8+
MGA's Miniverse$16.854.7★575 rev
Make It Mini Potions Harry Potter Party Pack (6 Pack) Mini Collectibles - MGAs Miniverse Blind Packaging DIY Resin Play Replica Potions NOT EDIBLE Collectors 8+
MGA's Miniverse$50.384.6★62 rev
MGAs Miniverse Make It Mini Back to Hogwarts Harry Potter (6 Pack) Mini Collectibles - Mystery Blind Packaging DIY Resin Play NOT Edible Collectors 8+ Gift
MGA's Miniverse$50.954.6★454 rev
Newest
by launch date
Aomesim Deluxe Magic Mix Cauldron Potion Kit for Kids Ages 10-12
Aomesim$67.9417 rev
LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Building Toy for Boys Girls - Pretend Play Set for Kids Ages 7+ - W/4 Minifigures & Cat Patronus Toy Figure - Gift Idea for Birthdays - 76460
LEGO$14.38281 rev
Mattel Harry Potter Toys Diagon Alley Collectible Shops Owl Emporium 2 Animal Friends 7 Movie-Inspired Accessories & Surprises
Mattel$10.3529 rev
LEGO Harry Potter Cauldron: Secret Potions Classroom Building Toy for Girls & Boys - Pretend Play Set for Kids Ages 10+ - 2 Minifigures & Hermiones Otter Patronus - Gift Idea for Birthdays - 76464
LEGO$56.93118 rev
MGAs Miniverse Make It Mini Back to Hogwarts Harry Potter (2 Pack) Mini Collectibles - Mystery Blind Packaging DIY Resin Play NOT Edible Collectors 8+ Gift
MGA's Miniverse$13.89454 rev
Trending
90-day click momentumAomesim Deluxe Magic Mix Cauldron Potion Kit for Kids Ages 10-12
Aomesim$67.944.9★
Mattel Harry Potter Toys Diagon Alley Collectible Shops Owl Emporium 2 Animal Friends 7 Movie-Inspired Accessories & Surprises
Mattel$10.354.9★
LEGO Harry Potter Hogwarts Castle: Sorting Hat Ceremony Building Toy for Boys Girls - Pretend Play Set for Kids Ages 7+ - W/4 Minifigures & Cat Patronus Toy Figure - Gift Idea for Birthdays - 76460
LEGO$14.384.9★
LEGO Harry Potter Cauldron: Secret Potions Classroom Building Toy for Girls & Boys - Pretend Play Set for Kids Ages 10+ - 2 Minifigures & Hermiones Otter Patronus - Gift Idea for Birthdays - 76464
LEGO$56.934.8★
LDomet Magic Potions Kit for Kids - Mix 20 Fairy Dust Potion Bottles Halloween Christmas Party Decorations Creative Gift Craft Toy for Ages Boys Girls 6 7 8 9 10+
LDomet$18.684.6★
What buyers say about harry potter polly pocket
What buyers praise and complain about, mined from review topics.What buyers love
“Hours of fun”
“Was a gift”
“Good value for the price”
“This was easy to assemble”
“Always perfect quality easy to assemble that was fun for my son to build”
“well-designed build that did a great job capturing the spirit of the Wizarding World”
“Collectible Fun”
“the instructions were easy”
“Its great for creative play”
“They were the perfect size”
What buyers complain about
“So small”
“Def not worth”
“Resin Leaks”
“it didn't come through by the pictures”
“An unstable disappointment”
“Dried out”
“unusable when we opened them”
“Display incomplete”
“Display incomplete”
“messy”
Top return reasons
Common questions
- Is harry potter polly pocket profitable to sell on Amazon United States?
- The niche generates $201K/yr across 14 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the harry potter polly pocket niche?
- 6 brands and 175 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in harry potter polly pocket?
- Top complaints mined from reviews: Size-Overall, Value For Money, Leak-Proof. The return rate is 1.7%.
- When does demand for harry potter polly pocket peak?
- Demand peaks in Aug; the busiest month runs 2.2× the quietest.
- What does it cost to enter the harry potter polly pocket niche?
- Listings span $6.43–$67.94; the average listing price is $28.27 (sweet spot $15–$100). The average incumbent carries 575 reviews — the moat a new listing must climb.