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Harry Potter Playing Cards

Fail

The top 5 brands take 97% of clicks, so Harry Potter Playing Cards is a Fail.

Flapen Score
33
33 / 100
Ranks 2,795 of 3,143 Toys & Games niches · −13 vs the category median of 46
Market size
$44K/yr86K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
69%top-5 click share · 7 brands · 104 sellers

Flapen Score

Harry Potter Playing Cards against its category

The dotted line is the Toys & Games average. Past it, Harry Potter Playing Cards is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Harry Potter Playing Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Harry Potter Playing Cards 86K times last year and spent an estimated $44K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Jul–Aug–Sep–Oct–Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
2.8%
Market size, estimated
$44Ka year
Peak month
November10.3× the quietest month
Top search term
harry potter playing cards42K searches a year

02 · Price

A sale here is worth $17.94.

Listings sell for $17.94 on average, from $5.49 to $100.22. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $17.94 that is $4K to $9K a year per listing.

Average price
$17.94inside the $15 to $100 sweet spot
Price range
$5.49–$100.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #870 within Standard Playing Card Decks. It carries 5,398 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#870in Standard Playing Card Decks
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
5,398per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Harry Potter Playing Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

104

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

1%

  • Brand 164%
  • Brand 223%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Harry Potter Playing Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 10.3×

Search terms

Top Harry Potter Playing Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • harry potter playing cards42K/yr
  • harry potter cards32K/yr
  • playing cards harry potter4K/yr
  • harry potter deck of cards4K/yr
  • harry potter playing cards deck5K/yr

Reviews and returns

What reviews say buyers love and hate about Harry Potter Playing Cards

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Thickness”
1.4%of orders come back
“the HP version is very thin”
A buyer, on “Thickness”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Harry Potter Playing Cards questions

Answered from the same tracked data.