Is harry potter playing cards profitable to sell on Amazon United States?

The niche generates $44K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (33/100).

How competitive is the harry potter playing cards niche?

7 brands and 104 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in harry potter playing cards?

Top complaints mined from reviews: Thickness, Smell, Value For Money. The return rate is 1.4%.

When does demand for harry potter playing cards peak?

Demand peaks in Feb–Jul–Aug–Sep–Oct–Nov; the busiest month runs 10.3× the quietest.

What does it cost to enter the harry potter playing cards niche?

Listings span $5.49–$100.22; the average listing price is $17.94 (sweet spot $15–$100). The average incumbent carries 5,398 reviews — the moat a new listing must climb.

harry potter playing cards

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$5.49–$100.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.94

avg listing price — sweet spot $15–$100

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,398.07

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$44K

$44K/yr · 86K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, harry potter playing cards is a $44K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Feb–Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 33/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

harry potter playing cards market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $54K–$72K; units × avg price
Conversion rate: 2.8%
Avg BSR: #870
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 0.0%
Avg brand age: 49 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

104

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

theory1164%
AQUARIUS23%
Paladone5%
Mattel Games3%
Hallmark2%
Hasbro Gaming2%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -5.3% search growth over the last 90 days.

Peak months: Feb, Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 10.3×

Open Trend

Top harry potter playing cards search terms

harry potter playing cards42K/yr -10.1%4.6% conv.
harry potter cards32K/yr +0.9%2.2% conv.
playing cards harry potter4K/yr -5.7%4.3% conv.
harry potter deck of cards4K/yr +2.2%4.1% conv.
harry potter playing cards deck5K/yr -20.6%5.4% conv.

All search terms

Top harry potter playing cards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

theory11 Harry Potter Playing Cards Red Gryffindor Wizarding World Poker Deck with Gold Foil Custom Artwork Magic Cardistry Game Night Gift for Hogwarts Fans Card Collectors Players & Adults

theory11$12.674.8★6,915 rev

theory11 Harry Potter Playing Cards - Blue (Ravenclaw)

theory11$13.404.8★6,915 rev

theory11 Harry Potter Playing Cards - Green (Slytherin)

theory11$13.244.8★6,915 rev

theory11 Harry Potter Playing Cards - Yellow (Hufflepuff)

theory11$12.964.8★6,915 rev

Aquarius Harry Potter Playing Cards - HP Themed Deck of Cards for Your Favorite Card Games - Officially Licensed Merchandise & Collectibles - Poker Size with Linen Finish

AQUARIUS$12.054.7★2,793 rev

Newest

by launch date

Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory

Harry Potter$23.97128 rev

10mo ago

Aquarius Harry Potter Spells Playing Cards Standard Size Themed Novelty Deck with 52 Unique Wizarding Designs Collectible Merchandise Gift for Teens and Adults

AQUARIUS$11.628 rev

1y ago

Hasbro Gaming$5.491,065 rev

1y ago

theory11 Harry Potter Box Set

theory11$100.2225 rev

2y ago

Hallmark Harry Potter Birthday Card (Marauders Map)

Hallmark$5.73710 rev

3y ago

What buyers say about harry potter playing cards

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience33%

“Fun”

Quality-Overall17%

“Cards seem to be well made and high quality”

Gifting Purpose17%

“Super good gift”

Collectibles14%

“Beautiful deck of cards”

Design-Overall4%

“Great design and quality”

Ease Of Use3%

“Easy to learn”

Advertised Vs Actual Product3%

“Just as described”

Instructions/User Manual/Troubleshooting2%

“Comes with instructions that are easy to follow”

Durability1%

“Cards and well made and appear durable”

Trivia Games1%

“Great quality cards and fun game”

What buyers complain about

Thickness20%

“the HP version is very thin”

Smell20%

“It came with a horrible smell”

Value For Money15%

“That is disappointing considering they are expensive”

Color10%

“Small symbols faded colors”

Instructions/User Manual/Troubleshooting10%

“NOT THE EASIEST RULE EXPLANATIONS”

Size-Overall10%

“Cards are slightly smaller than a standard deck”

Quality-Overall3%

“unfortunately, the warmth and the quality are not as high quality as I would have liked and that probably has to do with the acrylic 100% material”

Warmth3%

“not too warm or too durable”

Top return reasons

Value For Money22%

Size-Overall14%

Product Condition11%

Advertised Vs Actual Product10%

Gifting Purpose8%

Length7%

Color7%

Material Quality5%

Quality-Overall4%