Harry Potter Collectibles
FailBuyers convert on only 0.9% of searches, so Harry Potter Collectibles is a Fail.
- Flapen Score
- 42 / 100Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 4642
- Market size
- $173K/yr391K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 37%top-5 click share · 13 brands · 100 sellers
Flapen Score
Harry Potter Collectibles against its category
The dotted line is the Toys & Games average. Past it, Harry Potter Collectibles is stronger. Inside it, weaker.
Market
The Harry Potter Collectibles market on Amazon at a glance
Shoppers on Amazon United States searched for Harry Potter Collectibles 391K times last year and spent an estimated $173K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 391K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.
- Searches, last 12 months
- 391K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $173Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- harry potter collectibles204K searches a year
02 · Price
A sale here is worth $47.45.
Listings sell for $47.45 on average, from $9.19 to $194.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $47.45 that is $0 to $5K a year per listing.
- Average price
- $47.45inside the $15 to $100 sweet spot
- Price range
- $9.19–$194.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 1.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #17,452 within Statues, Bobbleheads & Busts. It carries 2,448 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 94%
- Out of stock, average day
- 1.4%
- Average rank
- #17,452in Statues, Bobbleheads & Busts
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 2,448per listing
- Listings tracked
- 54
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Harry Potter Collectibles products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory
- Price
- $23.97
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 10mo ago

The Noble Collection Harry Potter Magical Creatures: No.1 Hedwig
- Price
- $29.70
- Rating
- 4.8/5
- Reviews
- 6,329
- Age
- 9y ago

Harry Potter Triwizard Cup Battery Operated Mood Light | 13-Inch Tall LED Lamp Silver
- Price
- $66.25
- Rating
- 4.2/5
- Reviews
- 913
- Age
- 8y ago

The Noble Collection Harry Potter Wizard Chess Set
- Price
- $42.59
- Rating
- 4.7/5
- Reviews
- 17,261
- Age
- 11y ago

The Noble Collection Harry Potter Time Turner Key Chain
- Price
- $12.08
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 7y ago
Trending
estimated 90-day click momentum
Harry Potter Gryffindor Knitted Hat - Cuffed Beanie Hat with Embroidered Crest & Pom Pom - Burgundy & Yellow Warm Winter Accessory for Fans & Collectors - Adults and Teens
- Price
- $17.63
- Rating
- 4.9/5
- Reviews
- 65
- Age
- 10mo ago

Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory
- Price
- $23.97
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 10mo ago

The Noble Collection Harry Potter Celebration Wand 2025
- Price
- $55.47
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 1y ago

HAPPY HAUL Harry Potter Cliff Hangers Hover Figures Assortment
- Price
- $9.19
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 4mo ago

The Noble Collection Harry Potter Time Turner Key Chain
- Price
- $12.08
- Rating
- 4.5/5
- Reviews
- 537
- Age
- 7y ago
Newest
by launch date
HAPPY HAUL Harry Potter Cliff Hangers Hover Figures Assortment
- Price
- $9.19
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 4mo ago

Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory
- Price
- $23.97
- Rating
- 4.8/5
- Reviews
- 128
- Age
- 10mo ago

Harry Potter Gryffindor Knitted Hat - Cuffed Beanie Hat with Embroidered Crest & Pom Pom - Burgundy & Yellow Warm Winter Accessory for Fans & Collectors - Adults and Teens
- Price
- $17.63
- Rating
- 4.9/5
- Reviews
- 65
- Age
- 10mo ago

The Noble Collection Harry Potter Celebration Wand 2025
- Price
- $55.47
- Rating
- 4.8/5
- Reviews
- 19
- Age
- 1y ago

Fizz Creations Harry Potter Potion Light Mood Lamp LED Color-Changing Polyjuice Potion Night Light Battery-Powered Magical Home Decor for Fans & Halloween Parties. (Small)
- Price
- $23.55
- Rating
- 4.3/5
- Reviews
- 85
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
13 falling
Sellers
100
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
37%
Top 20: 71%
Open market
6%
- The Noble Collection59%
- Harry Potter28%
- Metal Earth2%
- HAPPY HAUL2%
- Fizz Creations1%
- Seven201%
- Open — no brand owns it (7 brands, 6%)
Demand
Harry Potter Collectibles search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Harry Potter Collectibles search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- harry potter collectibles204K/yr
- noble collection harry potter42K/yr
- harry potter noble collection35K/yr
- the noble collection harry potter24K/yr
- the noble collection18K/yr
- noble collection20K/yr
- harry potter replicas15K/yr
- triwizard cup12K/yr
- harry potter statue11K/yr
- harry potter replica5K/yr
Reviews and returns
What reviews say buyers love and hate about Harry Potter Collectibles
We read the reviews and the return reasons for every product selling here.
“the fit is awful”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Harry Potter Collectibles questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








