Is harry potter collectibles profitable to sell on Amazon United States?

The niche generates $173K/yr across 54 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.1%. Flapen's verdict: Skip it (42/100).

How competitive is the harry potter collectibles niche?

13 brands and 100 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in harry potter collectibles?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.9%.

When does demand for harry potter collectibles peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the harry potter collectibles niche?

Listings span $9.19–$194.96; the average listing price is $47.45 (sweet spot $15–$100). The average incumbent carries 2,448 reviews — the moat a new listing must climb.

harry potter collectibles

Skip it

Weak search conversion (0.9%) — this niche doesn't clear our bar today.

Avg price

Great$47.45

avg listing price — sweet spot $15–$100

Competition

Great37%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Price range

Okay$9.19–$194.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,448.41

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$173K

$173K/yr · 391K searches

Growth

Bad-2.1%

90-day search growth — must beat 0% to launch

Brand share

Bad93%

top-5 brand share — brand-locked demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, harry potter collectibles is a $173K/yr Amazon United States market (391K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

harry potter collectibles market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $142K–$190K; units × avg price
Conversion rate: 0.9%
Avg BSR: #17,452
Page quality: 0%
Prime: 94%
Sponsored: 35%
Out of stock: 1.4%
Avg brand age: 41 months
Avg seller age: 153 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

100

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

37%

Top 20: 71%

Open market

The Noble Collection59%
Harry Potter28%
Metal Earth2%
HAPPY HAUL2%
Fizz Creations1%
Seven201%
Open — no brand owns it (7 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top harry potter collectibles search terms

harry potter collectibles204K/yr +8.0%0.3% conv.
noble collection harry potter42K/yr -18.1%0.7% conv.
harry potter noble collection35K/yr +4.6%0.3% conv.
the noble collection harry potter24K/yr -10.3%0.5% conv.
the noble collection18K/yr -10.1%0.3% conv.
noble collection20K/yr -13.7%0.3% conv.
harry potter replicas15K/yr +1.0%0.0% conv.
triwizard cup12K/yr -8.8%1.3% conv.
harry potter statue11K/yr -14.1%0.2% conv.
harry potter replica5K/yr +23.1%0.1% conv.

All search terms

Top harry potter collectibles products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory

Harry Potter$23.974.8★128 rev

The Noble Collection Harry Potter Magical Creatures: No.1 Hedwig

The Noble Collection$29.704.8★6,329 rev

Harry Potter Triwizard Cup Battery Operated Mood Light | 13-Inch Tall LED Lamp Silver

Harry Potter$66.254.2★913 rev

The Noble Collection Harry Potter Wizard Chess Set

The Noble Collection$42.594.7★17,261 rev

The Noble Collection Harry Potter Time Turner Key Chain

The Noble Collection$12.084.5★537 rev

Newest

by launch date

HAPPY HAUL Harry Potter Cliff Hangers Hover Figures Assortment

HAPPY HAUL$9.1951 rev

4mo ago

Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory

Harry Potter$23.97128 rev

10mo ago

Harry Potter Gryffindor Knitted Hat - Cuffed Beanie Hat with Embroidered Crest & Pom Pom - Burgundy & Yellow Warm Winter Accessory for Fans & Collectors - Adults and Teens

Harry Potter$17.6365 rev

10mo ago

The Noble Collection Harry Potter Celebration Wand 2025

The Noble Collection$55.4719 rev

1y ago

Fizz Creations Harry Potter Potion Light Mood Lamp LED Color-Changing Polyjuice Potion Night Light Battery-Powered Magical Home Decor for Fans & Halloween Parties. (Small)

Fizz Creations$23.5585 rev

1y ago

What buyers say about harry potter collectibles

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall23%

“Good Quality”

Gifting Purpose17%

“perfect for a gift”

Collectibles13%

“Cute collectible”

Advertised Vs Actual Product7%

“looks exactly as pictured”

Design-Overall6%

“So cool and decorative”

Fun/Entertainment Experience6%

“This was such a fun build”

Value For Money4%

“good value”

Size-Overall2%

“Decent size”

Storage Capacity2%

“I was pleasantly surprised by how much it can actually store”

Color2%

“Works great and colors are vibrant”

What buyers complain about

Size-Overall20%

“the fit is awful”

Quality-Overall13%

“Bad quality”

Durability9%

“falling apart and off”

Value For Money7%

“Not worth the price”

Material Quality5%

“Cheap materials”

Color4%

“The color was missing on parts of the suitcase”

Thickness4%

“Too thick”

Defective Material/Parts2%

“pieces break easily”

Strength2%

“most flimsy plastic available”

Print Quality2%

“Weird prints on the map”

Top return reasons

Size-Overall25%

Defective Material/Parts13%

Value For Money9%

Advertised Vs Actual Product8%

Material Quality7%

Quality-Overall5%

Functionality-Overall4%

Product Condition3%

Gifting Purpose2%