harry potter barbie dolls
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$30.83avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$6.85–$139.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,416.3avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Market size
Bad$64K$64K/yr · 65K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, harry potter barbie dolls is a $64K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 35/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
harry potter barbie dolls market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $39K–$46K
- units × avg price
- Conversion rate
- 3.2%
- Avg BSR
- #5,063
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 20%
- Out of stock
- 10.9%
- Avg brand age
- 45 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
89
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
0%
- Mattel64%
- Wizarding World22%
- Harry Potter11%
- The Ashton-Drake Galleries2%
- The Noble Collection2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top harry potter barbie dolls search terms
- hermione doll15K/yr
- harry potter barbie dolls9K/yr
- harry potter dolls mattel7K/yr
- harry potter barbie7K/yr
- mattel harry potter dolls6K/yr
- ginny weasley doll7K/yr
- hermione granger doll10K/yr
- draco malfoy doll3K/yr
- harry potter dolls 8 inch1K/yr
Top harry potter barbie dolls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mattel Harry Potter Toys Hermione Granger Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
Mattel$16.254.7★112 rev
Mattel Harry Potter Toys Harry Potter Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
Mattel$15.484.8★81 rev
Mattel Harry Potter Toys Polyjuice Potions Hermione Granger Doll & Playset Movie-Inspired Hogwarts Uniform 13 Accessories & Fizz
Mattel$23.514.6★33 rev
Mattel Harry Potter Toys Ron Weasley Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
Mattel$15.044.7★61 rev
Mattel Harry Potter Toys - Draco Malfoy & Harry Potter Dolls | Birthday Gift & Collectible Toy HMF35
Harry Potter$26.784.7★612 rev
Newest
by launch dateMattel Harry Potter Toys Hermione Granger Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
Mattel$16.25112 rev
Mattel Harry Potter Toys Harry Potter Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
Mattel$15.4881 rev
Mattel Harry Potter Toys Polyjuice Potions Hermione Granger Doll & Playset Movie-Inspired Hogwarts Uniform 13 Accessories & Fizz
Mattel$23.5133 rev
Mattel Harry Potter Toys Ron Weasley Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
Mattel$15.0461 rev
Harry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory
Harry Potter$23.97128 rev
Trending
90-day click momentumHarry Potter Gryffindor Knitted Crest Scarf - Deep Red & Yellow - Embroidered House Lion Badge - 66 x 7 - Soft Winter Knit Scarf for Kids & Adults - Wizarding World Accessory
Harry Potter$23.974.8★
Wizarding World Harry Potter 8-inch Fashion Doll Ages 5+
Wizarding World$8.014.8★
Mattel Harry Potter Toys Ron Weasley Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
Mattel$15.044.7★
Mattel Harry Potter Toys Harry Potter Fashion Doll in Removable Signature Hogwarts Uniform with Wand Accessory Inspired by The Movie
Mattel$15.484.8★
Mattel Harry Potter Toys Polyjuice Potions Hermione Granger Doll & Playset Movie-Inspired Hogwarts Uniform 13 Accessories & Fizz
Mattel$23.514.6★
What buyers say about harry potter barbie dolls
What buyers praise and complain about, mined from review topics.What buyers love
“Quality toy”
“size is perfect”
“Cute gift idea”
“Beautifully made”
“Now my golden trio doll set is complete”
“As described”
“So fun”
“Quick easy and she loved it”
“Very Pretty”
“Good value for the money”
What buyers complain about
“Quality is nothing special”
“The wand is tiny and easily lost”
“not worth the price with that level of articulation”
“not too warm or too durable”
Top return reasons
Common questions
- Is harry potter barbie dolls profitable to sell on Amazon United States?
- The niche generates $64K/yr across 20 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Skip it (35/100).
- How competitive is the harry potter barbie dolls niche?
- 5 brands and 89 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in harry potter barbie dolls?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 2.1%.
- When does demand for harry potter barbie dolls peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the harry potter barbie dolls niche?
- Listings span $6.85–$139.61; the average listing price is $30.83 (sweet spot $15–$100). The average incumbent carries 2,416 reviews — the moat a new listing must climb.