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Harley Quinn Figure

weak search conversion (0.9%) — Harley Quinn Figure doesn't clear our bar today.

Flapen Score

49
Skip it

Top 33% of 3,143 Toys & Games niches · +3 vs the category median of 46

Market size 25Growth 40Conversion 11Competition 90Returns 63Price range 27Avg price 95Brand share 70Review moat 61Quality gap 22
This niche Category average · 3,143 niches

Is Harley Quinn Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Harley Quinn Figure is a $103K/yr Amazon United States market (274K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 49/100.

Harley Quinn Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +11.9% over the last 90 days and 0.9% of searches end in a purchase.

$103K

revenue / yr

Units sold / yr4K
Search volume / yr+11.9%274K
Conversion rate0.9%
Avg price$42.16

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers29 · 463
Top-5 product click share25%
Open market37%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 70 products

Sponsored placement37%
New entrants (1y)8· 3 succeeded
Avg rating4.7★
Avg reviews1,049

Top Harley Quinn Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

$0$2K$4K$6K$8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

29 rising

Sellers

463

Top-5 brand share

63%

Top 20: 96%

Top-5 click share

25%

Top 20: 66%

Open market

33%

  • Funko36%
  • McFarlane Toys11%
  • Furyu6%
  • DC Comics6%
  • Barbie5%
  • TAMASHII NATIONS4%

Harley Quinn Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume274KCVR0.9%Products70Brands29Top 5 Brands63%OOS Rate5.7%Rating4.7★Reviews1,049Avg BSR#16,246
13K8KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Top Harley Quinn Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • harley quinn figure79K/yr
  • harley quinn action figure47K/yr
  • harley quinn funko pop53K/yr
  • harley quinn doll21K/yr
  • harley quinn statue19K/yr
  • funko pop harley quinn16K/yr
  • harley quinn funko10K/yr
  • harley quinn plush8K/yr
  • mcfarlane harley quinn5K/yr
  • harley quinn toy6K/yr

What reviews say buyers love and hate about Harley Quinn Figure

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Collectibles27%

Great collectable

Quality-Overall11%

Nice quality

Advertised Vs Actual Product11%

As described

Color7%

Colorful

Value For Money6%

Great value for my collection

What buyers complain about

86% of reviews
Size-Overall39%

Not the same size

Value For Money17%

Not worth the money

Durability17%

be careful, durability is not its strong suit

Add-Ons/Attachments8%

No weapons accessories

Arm Fit6%

It was too small in the arms

Harley Quinn Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

56%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Value For Money
18%
3Defective Material/Parts
11%
4Scratch Resistance
5%
5Advertised Vs Actual Product
5%

Common Harley Quinn Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Harley Quinn Figure 49/100 on Amazon United States — Skip it. The niche generates $103K/yr across 70 tracked products. 3 of 8 products launched in the last 360 days are still selling. Search demand moved +11.9% over the last 90 days.
Search demand for Harley Quinn Figure on Amazon United States peaks in Jan–Nov–Dec, where the busiest month runs 2.4× the quietest.