Is harley quinn barbie profitable to sell on Amazon United States?

The niche generates $4K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (30/100).

How competitive is the harley quinn barbie niche?

3 brands and 36 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in harley quinn barbie?

Top complaints mined from reviews: Quality-Overall. The return rate is 0.3%.

When does demand for harley quinn barbie peak?

Demand peaks in Nov–Dec; the busiest month runs 10.4× the quietest.

What does it cost to enter the harley quinn barbie niche?

Listings span $7.52–$121.22; the average listing price is $63.84 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.

harley quinn barbie

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Great155.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$63.84

avg listing price — sweet spot $15–$100

Price range

Great$7.52–$121.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+0.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$4K

$4K/yr · 7K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Price Out of Stock

According to Flapen's Amazon United States niche tracking, harley quinn barbie is a $4K/yr Amazon United States market (7K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 30/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

harley quinn barbie market data

Units sold / yr: 0–100; avg 0–100/product
Revenue / yr: $0–$6K; units × avg price
Conversion rate: 0.8%
Avg BSR: #5,626
Page quality: 0%
Prime: 75%
Sponsored: 25%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Barbie80%
DC Comics11%
Mattel9%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 91 weeks — +0.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 10.4×

Open Trend

Top harley quinn barbie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Barbie Signature Harley Quinn Collector Doll with Posable Body Iconic Outfit and Mallet Accessory DC Batman 85th Anniversary Collectible

Barbie$121.224.7★385 rev

DC Comics Harley Quinn PVC Soft Touch Figural Key Ring Action Figure

DC Comics$7.524.8★156 rev

Barbie: DC Comics - Harley Quinn

Mattel$67.094.4★36 rev

Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand

Barbie$59.524.5★45 rev

Newest

by launch date

Barbie Signature DC Supergirl Fashion Doll Blonde with Super Hero Costume & Cape Collector Doll in Displayable Packaging & Doll Stand

Barbie$59.5245 rev

2mo ago

Barbie Signature Harley Quinn Collector Doll with Posable Body Iconic Outfit and Mallet Accessory DC Batman 85th Anniversary Collectible

Barbie$121.22385 rev

1y ago

DC Comics Harley Quinn PVC Soft Touch Figural Key Ring Action Figure

DC Comics$7.52156 rev

12y ago

Barbie: DC Comics - Harley Quinn

Mattel$67.0936 rev

22y ago

What buyers say about harley quinn barbie

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“She's worth buying if you can get her at a good price”

Quality-Overall25%

“Good Quality”

Design-Overall17%

“Impressed by the overall look and design”

Display-Overall17%

“Great item looks awesome the box makes it very displayable”

Advertised Vs Actual Product8%

“Came exactly how she looked in the pictures”

What buyers complain about

Quality-Overall100%

“Bad quality control”

Top return reasons

Value For Money67%

Defective Material/Parts11%

Degree Of Motion11%

Advertised Vs Actual Product11%

Common questions

Is harley quinn barbie profitable to sell on Amazon United States?: The niche generates $4K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (30/100).
How competitive is the harley quinn barbie niche?: 3 brands and 36 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in harley quinn barbie?: Top complaints mined from reviews: Quality-Overall. The return rate is 0.3%.
When does demand for harley quinn barbie peak?: Demand peaks in Nov–Dec; the busiest month runs 10.4× the quietest.
What does it cost to enter the harley quinn barbie niche?: Listings span $7.52–$121.22; the average listing price is $63.84 (sweet spot $15–$100). The average incumbent carries 156 reviews — the moat a new listing must climb.