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Hard Card Protectors

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -7.1% this quarter, so Hard Card Protectors is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 3,143 Toys & Games niches · +6 vs the category median of 46
Market size
$236K/yr144K searches / yr
90-day growth
-7.1%search demand this quarter
Competition
62%top-5 click share · 17 brands · 42 sellers

Flapen Score

Hard Card Protectors against its category

The dotted line is the Toys & Games average. Past it, Hard Card Protectors is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hard Card Protectors market on Amazon at a glance

Shoppers on Amazon United States searched for Hard Card Protectors 144K times last year and spent an estimated $236K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.2% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $236K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-7.1%
Conversion, latest week
8.2%
Market size, estimated
$236Ka year
Peak month
January2.1× the quietest month
Top search term
pokemon card protector28K searches a year

02 · Price

A sale here is worth $19.93.

Listings sell for $19.93 on average, from $4.48 to $51.99. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $19.93 that is $5K to $10K a year per listing.

Average price
$19.93inside the $15 to $100 sweet spot
Price range
$4.48–$51.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #25 within Collectible Display & Storage. It carries 2,487 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#25in Collectible Display & Storage
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,487per listing
Listings tracked
23

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
30 months

Products

Top Hard Card Protectors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

42

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

23%

  • Brand 119%
  • Brand 217%
  • Brand 315%
  • Brand 413%
  • Brand 58%
  • Brand 66%

Demand

Hard Card Protectors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Hard Card Protectors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon card protector28K/yr
  • hard card case13K/yr
  • hard plastic card holder12K/yr
  • hard case for pokemon cards7K/yr
  • card hard case10K/yr
  • trading card hard case11K/yr
  • pokemon card cases hard plastic6K/yr
  • pokemon card protectors8K/yr
  • pokemon hard case6K/yr
  • hard case for cards7K/yr

Reviews and returns

What reviews say buyers love and hate about Hard Card Protectors

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hard Card Protectors questions

Answered from the same tracked data.