Is happy new year stickers profitable to sell on Amazon United States?

The niche generates $31K/yr across 11 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -58.4%. Flapen's verdict: Skip it (36/100).

How competitive is the happy new year stickers niche?

11 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in happy new year stickers?

Top complaints mined from reviews: Ease Of Use. The return rate is 2.3%.

When does demand for happy new year stickers peak?

Demand peaks in Jan–Dec; the busiest month runs 55.6× the quietest.

What does it cost to enter the happy new year stickers niche?

Listings span $2.98–$9.13; the average listing price is $6.08 (sweet spot $15–$100). The average incumbent carries 75 reviews — the moat a new listing must climb.

happy new year stickers

Skip it

Soft demand (-58.4% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible74.91

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Returns

Good2.3%

return rate — above 5% kills the launch gate

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.08

avg listing price — sweet spot $15–$100

Market size

Bad$31K

$31K/yr · 59K searches

Growth

Bad-58.4%

90-day search growth — must beat 0% to launch

Price range

Bad$2.98–$9.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, happy new year stickers is a $31K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 36/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

happy new year stickers market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $18K–$24K; units × avg price
Conversion rate: 8.7%
Avg BSR: #5,491
Page quality: 0%
Prime: 91%
Sponsored: 27%
Out of stock: 27.0%
Avg brand age: 19 months
Avg seller age: 215 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

27%

LYLSDSB16%
tauywolci16%
HOWAF13%
ceiba tree12%
Vayavaya8%
YWWQSJH7%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -58.4% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 55.6×

Open Trend

Top happy new year stickers search terms

new years stickers15K/yr -18.5%3.2% conv.
happy new year stickers20K/yr -51.9%1.4% conv.
new years eve stickers4K/yr -16.9%0.0% conv.
new year stickers10K/yr -84.1%1.6% conv.
new year stickers 20264K/yr -94.7%0.0% conv.
happy new year 2026 stickers4K/yr -83.3%0.0% conv.
new years stickers 20263K/yr -82.0%0.0% conv.

All search terms

Top happy new year stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

50Pcs Happy New Year Stickers Waterproof Vinyl Aesthetic Decals for Water Bottles Laptops Skateboards Luggage Helmets Bikes and Phones Teens Adults and Holiday Fans

LYLSDSB$5.694.5★10 rev

Happy New Year Stickers 100 PCS New Years Stickers Crafts for Kids Happy New Years Eve Party Sticker Bulk Waterproof Vinyl Water Bottle Sticker for 2026 New Year Decorations Party Favor Supplies

tauywolci$6.944.6★283 rev

HOWAF 24 Sheet Happy New Year Stickers - Multi Color Vinyl Stickers Firework Gift Tags for Greeting Cards & Decor

HOWAF$9.134.6★10 rev

Ceiba Tree Happy New Year Stickers Round Gold Foil New Year Labels for Cards Envelopes Bags

ceiba tree$6.554.6★51 rev

50PCS 2026 Stickers New Year Stickers

Vayavaya$4.734.6★7 rev

Newest

by launch date

Happy New Year Stickers 500pcs Happy Holiday Firework Round New Year Tag Seal Sticker Labels for Greeting Cards Holiday Party Favors Decorations

YWWQSJH$4.620 rev

7mo ago

50PCS 2026 Stickers New Year Stickers

Vayavaya$4.737 rev

8mo ago

Alynta Happy New Year Stickers 2 Inch 120Pcs Gold Foil Holiday Stickers

Alynta$6.0980 rev

9mo ago

Happy New Year Stickers 100 PCS New Years Stickers Crafts for Kids Happy New Years Eve Party Sticker Bulk Waterproof Vinyl Water Bottle Sticker for 2026 New Year Decorations Party Favor Supplies

tauywolci$6.94283 rev

9mo ago

50 Pcs Fireworks Scrapbook Stickers Waterproof Clear Aesthetic Stickers for Journaling Scrapbooking Planners Cards Art Crafts New Year Christmas Festival & Party Decoration

YOKSAS$5.93334 rev

10mo ago

What buyers say about happy new year stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use25%

“Fun to use”

Color25%

“Nice assortment, bright colors”

Size-Overall13%

“The size is just right for this project”

Fun/Entertainment Experience13%

“so its fun for him”

Design-Overall6%

“The variety is great — lots of different designs, colors, and themes, with no major repeats”

Thickness6%

“Theyre thick, waterproof, and stick really well to water bottles, laptops, and notebooks”

Quality-Overall6%

“The quality is better than I thought too”

Value For Money6%

“it feels like a great deal”

What buyers complain about

Ease Of Use100%

“they are so difficult to remove from the backing sheet I almost always end up taping them to the package instead of peeling them to stick”

Top return reasons

Size-Overall36%

Color21%

Adhesion/Stickiness12%

Brightness/Shine/Glow9%

Design-Overall9%

Advertised Vs Actual Product5%

Quality-Overall5%

Defective Material/Parts3%

Common questions

Is happy new year stickers profitable to sell on Amazon United States?: The niche generates $31K/yr across 11 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -58.4%. Flapen's verdict: Skip it (36/100).
How competitive is the happy new year stickers niche?: 11 brands and 13 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in happy new year stickers?: Top complaints mined from reviews: Ease Of Use. The return rate is 2.3%.
When does demand for happy new year stickers peak?: Demand peaks in Jan–Dec; the busiest month runs 55.6× the quietest.
What does it cost to enter the happy new year stickers niche?: Listings span $2.98–$9.13; the average listing price is $6.08 (sweet spot $15–$100). The average incumbent carries 75 reviews — the moat a new listing must climb.