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Happy New Year Stickers

soft demand (-58.4% this quarter) — Happy New Year Stickers doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46

Market size 8Growth 0Conversion 82Competition 32Returns 67Price range 0Avg price 17Brand share 65Review moat 96Quality gap 28
This niche Category average · 3,143 niches

Is Happy New Year Stickers profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Happy New Year Stickers is a $31K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 36/100.

Happy New Year Stickers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -58.4% over the last 90 days and 8.7% of searches end in a purchase.

$31K

revenue / yr

Units sold / yr4K
Search volume / yr-58.4%59K
Conversion rate8.7%
Avg price$6.08

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers11 · 13
Top-5 product click share66%
Open market34%
Avg brand age19 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement27%
New entrants (1y)5· 0 succeeded
Avg rating4.6★
Avg reviews75

Top Happy New Year Stickers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$3K$5K$6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 rising

Sellers

13

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

27%

  • LYLSDSB16%
  • tauywolci16%
  • HOWAF13%
  • ceiba tree12%
  • Vayavaya8%
  • YWWQSJH7%

Happy New Year Stickers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume59KCVR8.7%Products11Brands11Top 5 Brands66%OOS Rate27.0%Rating4.6★Reviews75Avg BSR#5,491
10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 55.6×

Top Happy New Year Stickers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • new years stickers15K/yr
  • happy new year stickers20K/yr
  • new years eve stickers4K/yr
  • new year stickers10K/yr
  • new year stickers 20264K/yr
  • happy new year 2026 stickers4K/yr
  • new years stickers 20263K/yr

What reviews say buyers love and hate about Happy New Year Stickers

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Ease Of Use25%

Fun to use

Color25%

Nice assortment, bright colors

Size-Overall13%

The size is just right for this project

Fun/Entertainment Experience13%

so its fun for him

Design-Overall6%

The variety is great — lots of different designs, colors, and themes, with no major repeats

What buyers complain about

100% of reviews
Ease Of Use100%

they are so difficult to remove from the backing sheet I almost always end up taping them to the package instead of peeling them to stick

Happy New Year Stickers return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Color
21%
3Adhesion/Stickiness
12%
4Brightness/Shine/Glow
9%
5Design-Overall
9%

Common Happy New Year Stickers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Happy New Year Stickers 36/100 on Amazon United States — Skip it. The niche generates $31K/yr across 11 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -58.4% over the last 90 days.
Search demand for Happy New Year Stickers on Amazon United States peaks in Jan–Dec, where the busiest month runs 55.6× the quietest.