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Happy New Year Stickers

Fail

Demand is soft, at -58.4% this quarter, so Happy New Year Stickers is a Fail.

Flapen Score
36
36 / 100
Ranks 2,561 of 3,143 Toys & Games niches · −10 vs the category median of 46
Market size
$31K/yr59K searches / yr
90-day growth
-58.4%search demand this quarter
Competition
66%top-5 click share · 11 brands · 13 sellers

Flapen Score

Happy New Year Stickers against its category

The dotted line is the Toys & Games average. Past it, Happy New Year Stickers is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Happy New Year Stickers market on Amazon at a glance

Shoppers on Amazon United States searched for Happy New Year Stickers 59K times last year and spent an estimated $31K. The top 5 brands take 66% of clicks. Demand peaks in Jan–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 8.7% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-58.4%
Conversion, latest week
8.7%
Market size, estimated
$31Ka year
Peak month
December55.6× the quietest month
Top search term
new years stickers15K searches a year

02 · Price

A sale here is worth $6.08.

Listings sell for $6.08 on average, from $2.98 to $9.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $6.08 that is $0 to $608 a year per listing.

Average price
$6.08under the $15 to $100 sweet spot
Price range
$2.98–$9.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$608
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 27.0% of listings are out of stock. The average listing ranks #5,491 within Stickers. It carries 75 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
91%
Out of stock, average day
27.0%
Average rank
#5,491in Stickers
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
75per listing
Listings tracked
11

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
19 months

Products

Top Happy New Year Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

13

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

27%

  • Brand 116%
  • Brand 216%
  • Brand 313%
  • Brand 412%
  • Brand 58%
  • Brand 67%

Demand

Happy New Year Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26Prime Day '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 55.6×

Search terms

Top Happy New Year Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new years stickers15K/yr
  • happy new year stickers20K/yr
  • new years eve stickers4K/yr
  • new year stickers10K/yr
  • new year stickers 20264K/yr
  • happy new year 2026 stickers4K/yr
  • new years stickers 20263K/yr

Reviews and returns

What reviews say buyers love and hate about Happy New Year Stickers

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
100%of negative reviews mention “Ease Of Use”
2.3%of orders come back
“they are so difficult to remove from the backing sheet I almost always end up taping them to the package instead of peeling them to stick”
A buyer, on “Ease Of Use”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Happy New Year Stickers questions

Answered from the same tracked data.