Hanafuda Cards
a small market ($35K/yr) — Hanafuda Cards doesn't clear our bar today.
Flapen Score
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Is Hanafuda Cards profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Hanafuda Cards is a $35K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Hanafuda Cards: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +6.8% over the last 90 days and 3.3% of searches end in a purchase.
$35K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 14 products
Top Hanafuda Cards products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Nintendo Japanese Playing Cards Game Set Hanafuda Miyako no Hana Black
- Price
- $13.44
- Rating
- 4.8/5
- Reviews
- 1,064
- Age
- 13y ago
Japanese playing cards Genroku (japan import)
- Price
- $18.51
- Rating
- 4.7/5
- Reviews
- 259
- Age
- 13y ago
Nintendo Japanese Playing Cards Game Set Hanafuda Miyako no Hana RED
- Price
- $14.04
- Rating
- 4.8/5
- Reviews
- 1,019
- Age
- 13y ago
Hanafuda Hawaii Style Extra Large Version by Hanafuda Hawaii
- Price
- $22.75
- Rating
- 4.7/5
- Reviews
- 405
- Age
- 12y ago
Bicycle Sparrow Hanafuda Fusion Edition Playing Cards Japanese-Inspired Poker Deck with Traditional Motifs | Play Poker Rummy Hanafuda & More | Artistic 52-Card Deck for Collectors
- Price
- $13.13
- Rating
- 4.8/5
- Reviews
- 104
- Age
- 1y ago
Trending
90-day click momentum
DEAD SKIN Lucky Panda Hwatu Card Set Korean Flower Battle Go or Stop/Godori Game Traditional Card Game
- Price
- $7.06
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
Nintendo Mario Playing Cards (Black)
- Price
- $23.17
- Rating
- 4.8/5
- Reviews
- 472
- Age
- 10y ago
Hanafuda Cards Playing Cards Japanese The Rules are Written On The Cards Card Size : 2.24x3.50in
- Price
- $16.08
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 3y ago
FRIEND Hanafuda Flower Cards Japanese Game Set 48 Cards 2 Empty
- Price
- $14.73
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 3y ago
Nintendo Japanese Playing Cards Game Set Hanafuda Miyako no Hana Black
- Price
- $13.44
- Rating
- 4.8/5
- Reviews
- 1,064
- Age
- 13y ago
Newest
by launch dateBicycle Sparrow Hanafuda Fusion Edition Playing Cards Japanese-Inspired Poker Deck with Traditional Motifs | Play Poker Rummy Hanafuda & More | Artistic 52-Card Deck for Collectors
- Price
- $13.13
- Rating
- 4.8/5
- Reviews
- 104
- Age
- 1y ago
DEAD SKIN Lucky Panda Hwatu Card Set Korean Flower Battle Go or Stop/Godori Game Traditional Card Game
- Price
- $7.06
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2y ago
FRIEND Hanafuda Flower Cards Japanese Game Set 48 Cards 2 Empty
- Price
- $14.73
- Rating
- 3.9/5
- Reviews
- 24
- Age
- 3y ago
Hanafuda Cards Playing Cards Japanese The Rules are Written On The Cards Card Size : 2.24x3.50in
- Price
- $16.08
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 3y ago
Nintendo Mario Flower Card (Red)
- Price
- $23.65
- Rating
- 4.7/5
- Reviews
- 450
- Age
- 10y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 falling
Sellers
57
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
5%
- Nintendo65%
- Hanafuda Hawaii8%
- PLAYING CARD DECKS.COM8%
- Friend6%
- Sunrise4%
- Japanese Decor Sakura4%
- Open — no brand owns it (2 brands, 5%)
Hanafuda Cards demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Hanafuda Cards search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- hanafuda cards41K/yr
- hanafuda21K/yr
- nintendo hanafuda cards3K/yr
What reviews say buyers love and hate about Hanafuda Cards
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Great quality cards”
“Really fun”
“a good size”
“Cards are durable cardboard-like”
“The art is beautiful”
What buyers complain about
63% of reviews“Product is so small”
“These poorly made cards will only end up in the trash”
“very thin”
“thicker so they cant bend”
“Just slippery because deck is new”
Hanafuda Cards return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hanafuda Cards questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
