Hanafuda Cards
FailShoppers spend an estimated $35K a year here, so Hanafuda Cards is a Fail.
- Flapen Score
- 40 / 100Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 4640
- Market size
- $35K/yr65K searches / yr
- 90-day growth
- +6.8%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 57 sellers
Flapen Score
Hanafuda Cards against its category
The dotted line is the Toys & Games average. Past it, Hanafuda Cards is stronger. Inside it, weaker.
Market
The Hanafuda Cards market on Amazon at a glance
Shoppers on Amazon United States searched for Hanafuda Cards 65K times last year and spent an estimated $35K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- +6.8%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $35Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- hanafuda cards41K searches a year
02 · Price
A sale here is worth $16.64.
Listings sell for $16.64 on average, from $6.74 to $23.65. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $16.64 that is $2K to $4K a year per listing.
- Average price
- $16.64inside the $15 to $100 sweet spot
- Price range
- $6.74–$23.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #965 within Standard Playing Card Decks. It carries 418 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #965in Standard Playing Card Decks
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 418per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top Hanafuda Cards products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
57
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
5%
- Brand 165%
- Brand 28%
- Brand 38%
- Brand 46%
- Brand 54%
- Brand 64%
- Open — no brand owns it (2 brands, 5%)
Demand
Hanafuda Cards search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Hanafuda Cards search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hanafuda cards41K/yr
- hanafuda21K/yr
- nintendo hanafuda cards3K/yr
Reviews and returns
What reviews say buyers love and hate about Hanafuda Cards
We read the reviews and the return reasons for every product selling here.
“Product is so small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hanafuda Cards questions
Answered from the same tracked data.