Hanabi
FailThe top 5 brands take 100% of clicks, so Hanabi is a Fail.
- Flapen Score
- 40 / 100Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 4640
- Market size
- $501K/yr237K searches / yr
- 90-day growth
- -28.9%search demand this quarter
- Competition
- 84%top-5 click share · 3 brands · 38 sellers
Flapen Score
Hanabi against its category
The dotted line is the Toys & Games average. Past it, Hanabi is stronger. Inside it, weaker.
Market
The Hanabi market on Amazon at a glance
Shoppers on Amazon United States searched for Hanabi 237K times last year and spent an estimated $501K. All 3 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $501K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- -28.9%
- Conversion, latest week
- 5.9%
- Market size, estimated
- $501Ka year
- Peak month
- January4.0× the quietest month
- Top search term
- the crew57K searches a year
02 · Price
A sale here is worth $35.53.
Listings sell for $35.53 on average, from $13.56 to $68.08. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $35.53 that is $27K to $36K a year per listing.
- Average price
- $35.53inside the $15 to $100 sweet spot
- Price range
- $13.56–$68.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $27K–$36K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #1,112 within Dedicated Deck Card Games. It carries 2,296 reviews at 4.83 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 100%
- Out of stock, average day
- 9.2%
- Average rank
- #1,112in Dedicated Deck Card Games
- Average rating
- 4.83 starsAmazon United States average 4.42 stars
- Average reviews
- 2,296per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Hanabi products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Thames & Kosmos The Crew - Quest for Planet Nine | Card Game | Kennerspiel des Jahres Winner | Cooperative | 3-5 Players | Ages 10+ | Trick-Taking | 50 Levels of Difficulty | Endless Replay
- Price
- $15.33
- Rating
- 4.8/5
- Reviews
- 7,214
- Age
- 6y ago

Asmodee The Lord of the Rings The Fellowship of the Ring Trick-Taking Game
- Price
- $25.16
- Rating
- 4.8/5
- Reviews
- 417
- Age
- 1y ago

The Crew - Mission Deep Sea | Card Game | Cooperative | 2 to 5 Players | Ages 10+ | Trick-Taking | 32 Levels of Difficulty | Endless Replayability
- Price
- $14.59
- Rating
- 4.8/5
- Reviews
- 7,214
- Age
- 4y ago

Asmodee The Lord of the Rings The Card Game Revised CORE Set - The Ultimate Adventure Awaits in Middle-Earth Cooperative Strategy Game for Teens & Adults Ages 14+ 1-4 Players 30-120 Min Playtime
- Price
- $60.10
- Rating
- 4.8/5
- Reviews
- 539
- Age
- 4y ago

The Lord of the Rings The Two Towers Trick-Taking Game
- Price
- $27.32
- Rating
- 4.9/5
- Reviews
- 85
- Age
- 6mo ago
Trending
estimated 90-day click momentum
The Lord of the Rings The Card Game The Dream-chaser CAMPAIGN EXPANSION - Cooperative Adventure Game Strategy Game Ages 14+ 1-4 Players 30-120 Min Playtime Made by Fantasy Flight Games
- Price
- $64.86
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 3y ago

The Lord of the Rings The Two Towers Trick-Taking Game
- Price
- $27.32
- Rating
- 4.9/5
- Reviews
- 85
- Age
- 6mo ago

The Lord of the Rings The Card Game Riders of Rohan STARTER DECK - Cooperative Adventure Game Strategy Game Ages 14+ 1-4 Players 30-120 Min Playtime Made by Fantasy Flight Games
- Price
- $24.35
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 4y ago

Thames & Kosmos The Crew - Quest for Planet Nine | Card Game | Kennerspiel des Jahres Winner | Cooperative | 3-5 Players | Ages 10+ | Trick-Taking | 50 Levels of Difficulty | Endless Replay
- Price
- $15.33
- Rating
- 4.8/5
- Reviews
- 7,214
- Age
- 6y ago

The Lord of the Rings The Card Game Angmar Awakened CAMPAIGN EXPANSION - Cooperative Adventure Game Strategy Game Ages 14+ 1-4 Players 30-120 Min Playtime Made by Fantasy Flight Games
- Price
- $68.08
- Rating
- 4.9/5
- Reviews
- 49
- Age
- 4y ago
Newest
by launch date
The Lord of the Rings The Two Towers Trick-Taking Game
- Price
- $27.32
- Rating
- 4.9/5
- Reviews
- 85
- Age
- 6mo ago

Asmodee The Lord of the Rings The Fellowship of the Ring Trick-Taking Game
- Price
- $25.16
- Rating
- 4.8/5
- Reviews
- 417
- Age
- 1y ago

The Crew: Family Adventure - Marooned in Paradise: THE Crew - Family Adventure | Thames & Kosmos | Cooperative Card Game | Family Game Night | Ages 8 & UP | 2-5 Players | 15 Minute Playtime
- Price
- $13.56
- Rating
- 4.8/5
- Reviews
- 7,214
- Age
- 1y ago

The Lord of the Rings The Card Game The Dream-chaser CAMPAIGN EXPANSION - Cooperative Adventure Game Strategy Game Ages 14+ 1-4 Players 30-120 Min Playtime Made by Fantasy Flight Games
- Price
- $64.86
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 3y ago

The Lord of the Rings The Card Game Angmar Awakened CAMPAIGN EXPANSION - Cooperative Adventure Game Strategy Game Ages 14+ 1-4 Players 30-120 Min Playtime Made by Fantasy Flight Games
- Price
- $68.08
- Rating
- 4.9/5
- Reviews
- 49
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
38
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Thames & Kosmos53%
- Asmodee45%
- Fantasy Flight Games3%
Demand
Hanabi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Hanabi search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- the crew57K/yr
- the crew card game35K/yr
- lord of the rings card game29K/yr
- lord of the rings lcg23K/yr
- lord of the rings trick taking game17K/yr
- lotr lcg17K/yr
- trick taking game10K/yr
- trick taking card games9K/yr
- lord of the rings the card game8K/yr
- crew game7K/yr
Reviews and returns
What reviews say buyers love and hate about Hanabi
We read the reviews and the return reasons for every product selling here.
“Unfortunately those cards are terrible quality, small and need to be shuffled often= They will not last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hanabi questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








