Hanabi
brand-locked demand (top 5 brands take 100% of clicks) — Hanabi doesn't clear our bar today.
Flapen Score
Ranks 2,172 of 3,143 Toys & Games niches · −6 vs the category median of 46
Is Hanabi profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Hanabi is a $501K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 40/100.
Hanabi: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.9% over the last 90 days and 5.9% of searches end in a purchase.
$501K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.
0/100
page quality · 10 products
Top Hanabi products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Thames & Kosmos The Crew - Quest for Planet Nine | Card Game | Kennerspiel des Jahres Winner | Cooperative | 3-5 Players | Ages 10+ | Trick-Taking | 50 Levels of Difficulty | Endless Replay
- Price
- $15.33
- Rating
- 4.8/5
- Reviews
- 7,214
- Age
- 6y ago
Asmodee The Lord of the Rings The Fellowship of the Ring Trick-Taking Game
- Price
- $25.16
- Rating
- 4.8/5
- Reviews
- 417
- Age
- 1y ago
The Crew - Mission Deep Sea | Card Game | Cooperative | 2 to 5 Players | Ages 10+ | Trick-Taking | 32 Levels of Difficulty | Endless Replayability
- Price
- $14.59
- Rating
- 4.8/5
- Reviews
- 7,214
- Age
- 4y ago
Asmodee The Lord of the Rings The Card Game Revised CORE Set - The Ultimate Adventure Awaits in Middle-Earth Cooperative Strategy Game for Teens & Adults Ages 14+ 1-4 Players 30-120 Min Playtime
- Price
- $60.10
- Rating
- 4.8/5
- Reviews
- 539
- Age
- 4y ago
The Lord of the Rings The Two Towers Trick-Taking Game
- Price
- $27.32
- Rating
- 4.9/5
- Reviews
- 85
- Age
- 6mo ago
Trending
90-day click momentum
The Lord of the Rings The Card Game The Dream-chaser CAMPAIGN EXPANSION - Cooperative Adventure Game Strategy Game Ages 14+ 1-4 Players 30-120 Min Playtime Made by Fantasy Flight Games
- Price
- $64.86
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 3y ago
The Lord of the Rings The Two Towers Trick-Taking Game
- Price
- $27.32
- Rating
- 4.9/5
- Reviews
- 85
- Age
- 6mo ago
The Lord of the Rings The Card Game Riders of Rohan STARTER DECK - Cooperative Adventure Game Strategy Game Ages 14+ 1-4 Players 30-120 Min Playtime Made by Fantasy Flight Games
- Price
- $24.35
- Rating
- 4.8/5
- Reviews
- 102
- Age
- 4y ago
Thames & Kosmos The Crew - Quest for Planet Nine | Card Game | Kennerspiel des Jahres Winner | Cooperative | 3-5 Players | Ages 10+ | Trick-Taking | 50 Levels of Difficulty | Endless Replay
- Price
- $15.33
- Rating
- 4.8/5
- Reviews
- 7,214
- Age
- 6y ago
The Lord of the Rings The Card Game Angmar Awakened CAMPAIGN EXPANSION - Cooperative Adventure Game Strategy Game Ages 14+ 1-4 Players 30-120 Min Playtime Made by Fantasy Flight Games
- Price
- $68.08
- Rating
- 4.9/5
- Reviews
- 49
- Age
- 4y ago
Newest
by launch dateThe Lord of the Rings The Two Towers Trick-Taking Game
- Price
- $27.32
- Rating
- 4.9/5
- Reviews
- 85
- Age
- 6mo ago
Asmodee The Lord of the Rings The Fellowship of the Ring Trick-Taking Game
- Price
- $25.16
- Rating
- 4.8/5
- Reviews
- 417
- Age
- 1y ago
The Crew: Family Adventure - Marooned in Paradise: THE Crew - Family Adventure | Thames & Kosmos | Cooperative Card Game | Family Game Night | Ages 8 & UP | 2-5 Players | 15 Minute Playtime
- Price
- $13.56
- Rating
- 4.8/5
- Reviews
- 7,214
- Age
- 1y ago
The Lord of the Rings The Card Game The Dream-chaser CAMPAIGN EXPANSION - Cooperative Adventure Game Strategy Game Ages 14+ 1-4 Players 30-120 Min Playtime Made by Fantasy Flight Games
- Price
- $64.86
- Rating
- 4.9/5
- Reviews
- 31
- Age
- 3y ago
The Lord of the Rings The Card Game Angmar Awakened CAMPAIGN EXPANSION - Cooperative Adventure Game Strategy Game Ages 14+ 1-4 Players 30-120 Min Playtime Made by Fantasy Flight Games
- Price
- $68.08
- Rating
- 4.9/5
- Reviews
- 49
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
38
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Thames & Kosmos53%
- Asmodee45%
- Fantasy Flight Games3%
Hanabi demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.0×
Top Hanabi search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- the crew57K/yr
- the crew card game35K/yr
- lord of the rings card game29K/yr
- lord of the rings lcg23K/yr
- lord of the rings trick taking game17K/yr
- lotr lcg17K/yr
- trick taking game10K/yr
- trick taking card games9K/yr
- lord of the rings the card game8K/yr
- crew game7K/yr
What reviews say buyers love and hate about Hanabi
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Fun game”
“a trick-taking game where youre all working together to make sure everyone meets their goals is quite refreshing”
“True to the theme”
“make it easy to bring to the table in a variety of situations”
“The cards feel high quality”
What buyers complain about
68% of reviews“Unfortunately those cards are terrible quality, small and need to be shuffled often= They will not last”
“not a new one”
“I do wish the box was larger to accommodate for card sleeves”
“the art work sticker on the board peels off”
“some of the strategy might be a little tough for younger kids”
Hanabi return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
14%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Hanabi questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
