Is hally gem pen profitable to sell on Amazon United States?

The niche generates $22K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -55.5%. Flapen's verdict: Skip it (33/100).

How competitive is the hally gem pen niche?

1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hally gem pen?

Top complaints mined from reviews: Durability, Ease Of Use, Value For Money. The return rate is 2.0%.

When does demand for hally gem pen peak?

Demand peaks in Apr–Nov–Dec; the busiest month runs 20.4× the quietest.

What does it cost to enter the hally gem pen niche?

Listings span $19.51–$41.24; the average listing price is $28.59 (sweet spot $15–$100). The average incumbent carries 265 reviews — the moat a new listing must climb.

hally gem pen

Skip it

Soft demand (-55.5% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$28.59

avg listing price — sweet spot $15–$100

Price range

Incredible$19.51–$41.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great265

avg incumbent reviews — the moat a new listing must climb

Returns

Great2.0%

return rate — above 5% kills the launch gate

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$22K

$22K/yr · 14K searches

Growth

Bad-55.5%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, hally gem pen is a $22K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

hally gem pen market data

Units sold / yr: 750–1K; avg 250–500/product
Revenue / yr: $21K–$29K; units × avg price
Conversion rate: 5.5%
Avg BSR: #19
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 185 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

Hally Hair100%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -55.5% search growth over the last 90 days.

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 20.4×

Open Trend

Top hally gem pen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 4 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hally Hair Gem Pen 240 Stick-On Hair Gems with Stamper Tool Easy to Apply and Remove Hair Accessories Kit for Girls and Kids

Hally Hair$33.224.4★995 rev

Hally Gem Pen Art Craft Kit - Includes 60 Adhesive Hair Gems & Styling Tool - Modern Hair Accessory for Unisex

Hally Hair$20.394.6★3 rev

Hally Hair Gems Pen Refill Set - Includes 180 Multicolored Adhesive Gem Stickers Hair Jewels - Stylish Hair Accessories for School Halloween Festivals Wedding Parties & More

Hally Hair$19.514.5★54 rev

Hally Hair 360 Refill for Hair Gems - Multicolored Adhesive Jewels Only (No Stamper) Hearts Stars Flowers Pearls Blacklight Glow Hair Accessories for Girls & Teens

Hally Hair$41.244.4★8 rev

Newest

by launch date

Hally Hair 360 Refill for Hair Gems - Multicolored Adhesive Jewels Only (No Stamper) Hearts Stars Flowers Pearls Blacklight Glow Hair Accessories for Girls & Teens

Hally Hair$41.248 rev

11mo ago

Hally Gem Pen Art Craft Kit - Includes 60 Adhesive Hair Gems & Styling Tool - Modern Hair Accessory for Unisex

Hally Hair$20.393 rev

1y ago

Hally Hair Gems Pen Refill Set - Includes 180 Multicolored Adhesive Gem Stickers Hair Jewels - Stylish Hair Accessories for School Halloween Festivals Wedding Parties & More

Hally Hair$19.5154 rev

1y ago

Hally Hair Gem Pen 240 Stick-On Hair Gems with Stamper Tool Easy to Apply and Remove Hair Accessories Kit for Girls and Kids

Hally Hair$33.22995 rev

2y ago

What buyers say about hally gem pen

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use29%

“Easy to use”

Fun/Entertainment Experience21%

“Fun for kids”

Gifting Purpose14%

“Great gift”

Color7%

“The size and color of these are awesome”

Quality-Overall4%

“Beautiful product”

Size-Overall3%

“Great for Raceday Fits”

Instructions/User Manual/Troubleshooting3%

“Easy to use and easy instructions”

Brightness/Shine/Glow2%

“Sparkle to any hairstyle”

Adhesion/Stickiness2%

“the gems stick well”

Advertised Vs Actual Product2%

“Works just as advertised”

What buyers complain about

Durability18%

“Easily Broken”

Ease Of Use15%

“Hard to use”

Value For Money14%

“Thisnis incredibly over priced”

Quality-Overall13%

“Cheaply constructed money pit”

Adhesion/Stickiness11%

“Didnt stick”

Functionality-Overall6%

“doesnt really work”

Product Condition4%

“returned+ broken one”

Mess Free4%

“ends up just being messy and annoying”

Hard Feel2%

“Hard for 9 year old to operate”

Size-Overall2%

“The device is bulky definitely wish they wouldve made it smaller”

Top return reasons

Adhesion/Stickiness30%

Functionality-Overall27%

Defective Material/Parts9%

Value For Money7%

Advertised Vs Actual Product6%

Size-Overall4%

Ease Of Use4%

Durability3%

Quality-Overall2%

Gifting Purpose2%

Common questions

Is hally gem pen profitable to sell on Amazon United States?: The niche generates $22K/yr across 4 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -55.5%. Flapen's verdict: Skip it (33/100).
How competitive is the hally gem pen niche?: 1 brands and 5 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hally gem pen?: Top complaints mined from reviews: Durability, Ease Of Use, Value For Money. The return rate is 2.0%.
When does demand for hally gem pen peak?: Demand peaks in Apr–Nov–Dec; the busiest month runs 20.4× the quietest.
What does it cost to enter the hally gem pen niche?: Listings span $19.51–$41.24; the average listing price is $28.59 (sweet spot $15–$100). The average incumbent carries 265 reviews — the moat a new listing must climb.