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Hally Gem Pen

Fail

Demand is soft, at -55.5% this quarter, so Hally Gem Pen is a Fail.

Flapen Score
33
33 / 100
Ranks 2,795 of 3,143 Toys & Games niches · −13 vs the category median of 46
Market size
$22K/yr14K searches / yr
90-day growth
-55.5%search demand this quarter
Competition
100%top-5 click share · 1 brands · 5 sellers

Flapen Score

Hally Gem Pen against its category

The dotted line is the Toys & Games average. Past it, Hally Gem Pen is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hally Gem Pen market on Amazon at a glance

Shoppers on Amazon United States searched for Hally Gem Pen 14K times last year and spent an estimated $22K. One brand takes every click. Demand peaks in Apr–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -55.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
-55.5%
Conversion, latest week
5.5%
Market size, estimated
$22Ka year
Peak month
December20.4× the quietest month
Top search term
hally gem pen12K searches a year

02 · Price

A sale here is worth $28.59.

Listings sell for $28.59 on average, from $19.51 to $41.24. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 250 to 500 of them. At $28.59 that is $7K to $14K a year per listing.

Average price
$28.59inside the $15 to $100 sweet spot
Price range
$19.51–$41.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
250–500
Revenue per listing a year
$7K–$14K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Dress-Up Accessories. It carries 265 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Dress-Up Accessories
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
265per listing
Listings tracked
4

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Hally Gem Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Hally Gem Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Nov, Dec · busiest ÷ quietest = 20.4×

Reviews and returns

What reviews say buyers love and hate about Hally Gem Pen

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Durability”
2.0%of orders come back
“Easily Broken”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Hally Gem Pen questions

Answered from the same tracked data.