Is halloween stickers profitable to sell on Amazon United States?

The niche generates $342K/yr across 67 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is +119.5%. Flapen's verdict: Worth a look (67/100).

How competitive is the halloween stickers niche?

55 brands and 64 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in halloween stickers?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 1.0%.

When does demand for halloween stickers peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 85.6× the quietest.

What does it cost to enter the halloween stickers niche?

Listings span $3.05–$16.44; the average listing price is $6.57 (sweet spot $15–$100). The average incumbent carries 475 reviews — the moat a new listing must climb.

halloween stickers

Worth a look

Shows no brand lock-in (top 5 brands take 33% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Growth

Incredible+119.5%

90-day search growth — must beat 0% to launch

Returns

Great1.0%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Review moat

Great475.24

avg incumbent reviews — the moat a new listing must climb

Market size

Good$342K

$342K/yr · 1.2M searches

Conversion

Good4.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.57

avg listing price — sweet spot $15–$100

Price range

Bad$3.05–$16.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending No Dominant Brand

According to Flapen's Amazon United States niche tracking, halloween stickers is a $342K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 67/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

halloween stickers market data

Units sold / yr: 100K–125K; avg 1,250–1,500/product
Revenue / yr: $657K–$821K; units × avg price
Conversion rate: 4.3%
Avg BSR: #3,679
Page quality: 0%
Prime: 99%
Sponsored: 64%
Out of stock: 11.3%
Avg brand age: 27 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

55 rising

Sellers

Top-5 brand share

33%

Top 20: 70%

Top-5 click share

32%

Top 20: 64%

Open market

63%

DERFILIN10%
OHOME7%
LXYRDHOQPW6%
sxdaizjsym5%
Greingways5%
HSHFAMIIY4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +119.5% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 85.6×

Open Trend

Top halloween stickers search terms

halloween stickers761K/yr +123.1%2.8% conv.
halloween stickers for kids193K/yr +123.8%3.9% conv.
halloween scrapbook stickers13K/yr +8.5%3.5% conv.
halloween stickers for adults37K/yr +143.1%2.0% conv.
halloween stickers for scrapbooking7K/yr +54.4%2.4% conv.
cute halloween stickers27K/yr +163.7%1.8% conv.
halloween sticker24K/yr +96.0%1.4% conv.
halloween stickers bulk47K/yr +134.1%3.6% conv.
stickers halloween15K/yr +161.1%1.5% conv.
halloween vinyl stickers13K/yr +256.9%1.9% conv.

All search terms

Top halloween stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100PCS Non-Repeating Halloween Pumpkin Theme Stickers Vinyl Waterproof Holiday Stickers Halloween Goodie Bag Stuffers Kids and Youth Adult Party Favors Gifts Party Supplies Decorations

DERFILIN$5.474.8★1,240 rev

OHOME Halloween Stickers | 100 PCS Halloween Party Favors - Halloween Games Toys Gifts Party Supplies - Crafts Accessories Treats Bulk for Classroom

OHOME$5.994.4★1,338 rev

50pcs Retro Halloween Stickers Horrible Pumpkin Theme Stickers Gothic Style Vinyl Waterproof Holiday Party Stickers Teens and Youth Adult Party Favors Gifts

LXYRDHOQPW$4.674.6★180 rev

sxdaizjsym 300 Pcs Horror Stickers Horror Gifts Horror Movie Stickers Horror Decor Scary Movie Gifts Spooky Gifts Supernatural Halloween Stickers for Water Bottle Laptop Phone Skateboard

sxdaizjsym$10.284.6★231 rev

300 PCS Halloween Pumpkin Stickers Vinyl Waterproof Stickers for Water Bottles Laptop Skateboard Computer Halloween Party Favors Gifts Funny for Kids Teens Adults

Greingways$8.854.7★5,415 rev

Newest

by launch date

Eclazul Halloween Vintage Stickers Bulk - 50 Pcs Retro Spooky Party Favors

Eclazul$7.1941 rev

3w ago

Tisaindor 50 Pcs Halloween Transparent Stickers for Adults(H01)

Tisaindor$4.959 rev

2mo ago

150PCS Horror Stickers Pack Horror Movie Stickers Horror Movie Gifts for Adults Teens Waterproof Vinyl Scary Decals for Water Bottle Laptop Phone Skateboard Luggage Cool DIY Decoration

NONETH$9.05114 rev

8mo ago

50pcs Vintage Halloween Stickers Dark Style Pumpkin Sticker for Teens Laptop Stickers Witch Skull Party Favors Party Decoration Retro Sticker for DIY Scrapbook Journal (Hpet)

MFUXU$3.84190 rev

10mo ago

Holographic Halloween Stickers 100 Pcs Unique Holographic Waterproof Vinyl Stickers Halloween Party Gifts Suitable for Water Bottles Games Holiday Party Decorations.(Halloween Stickers)

ZOOFLEM$4.4024 rev

10mo ago

What buyers say about halloween stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Theyre very well made”

Value For Money13%

“Great deal”

Adhesion/Stickiness12%

“they adhere well”

Fun/Entertainment Experience7%

“Fun and colorful”

Advertised Vs Actual Product6%

“Just as Pictured”

Color5%

“Vibrant colors: The stickers are bright”

Size-Overall4%

“Nice size”

Design-Overall4%

“If these suit your sense of humor, the designs are cute and fun”

Ease Of Use3%

“easy to use”

Brightness/Shine/Glow3%

“Bright and eye-catching”

What buyers complain about

Adhesion/Stickiness20%

“Lacking adhesive”

Quality-Overall12%

“slop”

Value For Money10%

“not enough for the price I paid”

Size-Overall8%

“The sets are a few stickers short”

Advertised Vs Actual Product8%

“Of course they dont show these in the photos”

Ease Of Use7%

“Nearly impossible to peel”

Durability5%

“Don't last”

Thickness3%

“They do have a very thin, transparent backing, which is a huge pain to get going,”

Water Resistance2%

“Not waterproof”

Design-Overall1%

“all stolen designs”

Top return reasons

Advertised Vs Actual Product40%

Size-Overall18%

Adhesion/Stickiness17%

Value For Money6%

Quality-Overall3%

Design-Overall3%

Defective Material/Parts2%