Halloween Rubber Ducks

Shoppers searched for this 448K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +176.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months

448K

Growth, 90 days vs prior 90

+176.3%

Conversion, latest week

2.1%

Market size, estimated

$165Ka year

Peak month

October62.9× the quietest month

Top search term

halloween ducks150K searches a year

Listings sell for $17.99 on average, from $6.48 to $45.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $17.99 that is $4K to $9K a year per listing.

Average price

$17.99inside the $15 to $100 sweet spot

Price range

$6.48–$45.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

1.2%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 39.3% of listings are out of stock. The average listing ranks #1,458 within Bath Toys. It carries 514 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

92%

Out of stock, average day

39.3%

Average rank

#1,458in Bath Toys

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

514per listing

Listings tracked

48

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

24 months