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halloween coloring book bulk

Skip it

A small market ($4K/yr) — this niche doesn't clear our bar today.

Market size 1Growth 98Conversion 9Competition 22Returns 76Price range 30Avg price 58Brand share 39Review moat 86Quality gap 23

Growth

Incredible+212.8%

90-day search growth — must beat 0% to launch

Review moat

Great288.58

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Good$13.01

avg listing price — sweet spot $15–$100

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Price range

Okay$6.10–$18.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad74%

top-5 click share — a locked-up shelf

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$4K

$4K/yr · 40K searches

Signals Trending

According to Flapen's Amazon United States niche tracking, halloween coloring book bulk is a $4K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 41/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

halloween coloring book bulk market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$26K–$33K
units × avg price
Conversion rate
0.7%
Avg BSR
#2,547
Page quality
0%
Prime
100%
Sponsored
58%
Out of stock
30.5%
Avg brand age
33 months
Avg seller age
212 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

18

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

18%

  • 90shine34%
  • Max Fun15%
  • Srenta11%
  • ArtCreativity8%
  • Jutom7%
  • Geefuun7%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — +212.8% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepOctJanMayJunJulAugSepOctNovJanMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 158.9×

Top halloween coloring book bulk search terms

  • halloween coloring books bulk17K/yr
  • mini halloween coloring books6K/yr
  • halloween coloring book bulk4K/yr
  • halloween books bulk4K/yr
  • halloween mini coloring books5K/yr
  • halloween coloring book for kids bulk4K/yr
All search terms

Top halloween coloring book bulk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$35120%$70230%$1K40%$1K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about halloween coloring book bulk

What buyers praise and complain about, mined from review topics.

What buyers love

Color40%

“perfect for anyone who enjoys coloring”

Quality-Overall10%

“Great variety”

Design-Overall9%

“The actual coloring pages are really silly and fun designs/pictures”

Fun/Entertainment Experience8%

“The Neighborhood Kids Enjoy Them”

Gifting Purpose6%

“Cute little item to giveaway a trunk or treat”

Portability6%

“Great for travel, parties, or just a quick activity”

Value For Money6%

“which makes them a fair value overall”

Thickness3%

“well made, with thick pages that feel like good quality”

Size-Overall2%

“So this theme fits perfectly”

Ease Of Use2%

“easy to hand out”

What buyers complain about

Size-Overall18%

“They are small in size”

Advertised Vs Actual Product17%

“all of the pictures in side are the same, which I found dissappointing”

Top return reasons

Value For Money100%

Common questions

Is halloween coloring book bulk profitable to sell on Amazon United States?
The niche generates $4K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +212.8%. Flapen's verdict: Skip it (41/100).
How competitive is the halloween coloring book bulk niche?
11 brands and 18 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in halloween coloring book bulk?
Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product. The return rate is 1.9%.
When does demand for halloween coloring book bulk peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 158.9× the quietest.
What does it cost to enter the halloween coloring book bulk niche?
Listings span $6.10–$18.76; the average listing price is $13.01 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.