Hair Gems

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $762K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-12.8%

Conversion, latest week

3.7%

Market size, estimated

$762Ka year

Peak month

October2.1× the quietest month

Top search term

hair gems226K searches a year

Listings sell for $15.43 on average, from $4.99 to $47.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $15.43 that is $39K to $46K a year per listing.

Average price

$15.43inside the $15 to $100 sweet spot

Price range

$4.99–$47.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

2,500–3,000

Revenue per listing a year

$39K–$46K

Returns

2.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #747 within Dress-Up Accessories. It carries 1,037 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#747in Dress-Up Accessories

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

1,037per listing

Listings tracked

23

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months