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Gyarados

brand-locked demand (top 5 brands take 94% of clicks) — Gyarados doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46

Market size 18Growth 23Conversion 19Competition 65Returns 98Price range 67Avg price 95Brand share 14Review moat 81Quality gap 37
This niche Category average · 3,143 niches

Is Gyarados profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Gyarados is a $72K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Gyarados: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.9% over the last 90 days and 1.5% of searches end in a purchase.

$72K

revenue / yr

Units sold / yr4K
Search volume / yr-4.9%183K
Conversion rate1.5%
Avg price$26.29

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers10 · 257
Top-5 product click share46%
Open market6%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement49%
New entrants (1y)5· 4 succeeded
Avg rating4.5★
Avg reviews376

Top Gyarados products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$6K$9K$12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

257

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

46%

Top 20: 85%

Open market

4%

  • Pokémon71%
  • Jazwares12%
  • Mega Brands5%
  • BANDAI SPIRITS5%
  • Mega Construx1%
  • Pininerr1%
  • Open — no brand owns it (4 brands, 4%)

Gyarados demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume183KCVR1.5%Products35Brands10Top 5 Brands94%OOS Rate3.7%Rating4.5★Reviews376Avg BSR#5,021
6K4KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Top Gyarados search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • magikarp42K/yr
  • gyarados38K/yr
  • gyarados pokemon card23K/yr
  • gyarados plush21K/yr
  • gyarados pokemon20K/yr
  • gyarados toy5K/yr
  • pokemon gyarados9K/yr
  • mega gyarados pokemon card4K/yr
  • mega gyarados4K/yr
  • gyrados3K/yr

What reviews say buyers love and hate about Gyarados

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Collectibles40%

it is great for collecting

Quality-Overall16%

Good variety

Value For Money14%

Amazing value

Advertised Vs Actual Product5%

As advertised

Fun/Entertainment Experience4%

Wonderful toy

What buyers complain about

88% of reviews
Value For Money37%

This was not price wise a good deal

Advertised Vs Actual Product21%

Not as described

Size-Overall14%

Large fit

Quality-Overall8%

Low quality

Inflation/Deflation3%

wouldn't stay inflated

Gyarados return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

73%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
53%
2Advertised Vs Actual Product
16%
3Defective Material/Parts
7%
4Value For Money
5%
5Inflation/Deflation
3%

Common Gyarados questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gyarados 45/100 on Amazon United States — Skip it. The niche generates $72K/yr across 35 tracked products. 4 of 5 products launched in the last 360 days are still selling. Search demand moved -4.9% over the last 90 days.
Search demand for Gyarados on Amazon United States peaks in Dec, where the busiest month runs 2.2× the quietest.