Gummy Blocks
FailDemand is soft, at -55.8% this quarter, so Gummy Blocks is a Fail.
- Flapen Score
- 33 / 100Ranks 2,795 of 3,143 Toys & Games niches · −13 vs the category median of 4633
- Market size
- $59K/yr100K searches / yr
- 90-day growth
- -55.8%search demand this quarter
- Competition
- 82%top-5 click share · 5 brands · 65 sellers
Flapen Score
Gummy Blocks against its category
The dotted line is the Toys & Games average. Past it, Gummy Blocks is stronger. Inside it, weaker.
Market
The Gummy Blocks market on Amazon at a glance
Shoppers on Amazon United States searched for Gummy Blocks 100K times last year and spent an estimated $59K. All 5 brands take every click. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -55.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 100K
- Growth, 90 days vs prior 90
- -55.8%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $59Ka year
- Top search term
- gummy blocks63K searches a year
02 · Price
A sale here is worth $25.55.
Listings sell for $25.55 on average, from $9.79 to $32.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $25.55 that is $6K to $13K a year per listing.
- Average price
- $25.55inside the $15 to $100 sweet spot
- Price range
- $9.79–$32.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $6K–$13K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #597 within Early Development & Activity Toys. It carries 481 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #597in Early Development & Activity Toys
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 481per listing
- Listings tracked
- 10
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Gummy Blocks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
40 PCS Sensory Soft Building Blocks for Toddlers Kids Squishy Stacking Toy
- Price
- $25.18
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 1y ago

Goliath Jelly Blox Creative Kit | Includes 20 Blocks | Toddler & Preschool Building Blocks Kids Can Squeeze Stretch Squish | MESH ACCREDITED | Safety Tested & Ouch-Free | Sensory Play Toy Ages 2+
- Price
- $16.70
- Rating
- 4.7/5
- Reviews
- 2,312
- Age
- 2y ago

Deskerge Gummy Squishy Blocks Set for Kids 40PCS Soft Gummy Building Blocks Transparent Squishy Sensory Cube Toy Squeeze Stretch Stackable Fidget Blocks Soft Stacking Blocks for Creative Play
- Price
- $28.04
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 3mo ago

AMOS 4D Gummy Blocks Candy Bricks Edible Building Blocks Themed Novelty Candy for Kids Birthday Party Cupcake Topper Resealable 6.98oz Bag (Pack of 1)
- Price
- $9.79
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 2y ago

Jelly Blox Stash N Stack 2-in-1 Storage Case with 30 Blocks | Toddler & Preschool Building Blocks Kids Can Squeeze & Stretch | MESH ACCREDITED | Safety Tested & Ouch-Free | Sensory Play Toy Ages 2+
- Price
- $32.27
- Rating
- 4.7/5
- Reviews
- 1,077
- Age
- 2y ago
Trending
estimated 90-day click momentum
MQGEWQ 56PCS Gummy Soft Blocks Squish Toys for Toddlers Age 3+ Montessori Sensory Building Block Kids Can Squeeze Stretch Stacking Construction Autism Toys Birthday Gifts for Girls Boys
- Price
- $28.14
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 3mo ago

Deskerge Gummy Squishy Blocks Set for Kids 40PCS Soft Gummy Building Blocks Transparent Squishy Sensory Cube Toy Squeeze Stretch Stackable Fidget Blocks Soft Stacking Blocks for Creative Play
- Price
- $28.04
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 3mo ago

52PCS Sensory Soft Building Blocks for Toddlers Squishy Stacking Toy
- Price
- $28.66
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 6mo ago

33PCS Soft Sensory Building Blocks for Toddlers House Garden Gummy Bloc
- Price
- $26.18
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 10mo ago

Goliath Jelly Blox Stash N Stack 2-in-1 Storage Case | Toddler & Preschool Building Blocks Kids Can Squeeze Stretch Squish | MESH ACCREDITED | Safety Tested & Ouch-Free | Sensory Play for Ages 2+
- Price
- $32.48
- Rating
- 4.6/5
- Reviews
- 323
- Age
- 1y ago
Newest
by launch date
Deskerge Gummy Squishy Blocks Set for Kids 40PCS Soft Gummy Building Blocks Transparent Squishy Sensory Cube Toy Squeeze Stretch Stackable Fidget Blocks Soft Stacking Blocks for Creative Play
- Price
- $28.04
- Rating
- 4.4/5
- Reviews
- 9
- Age
- 3mo ago

MQGEWQ 56PCS Gummy Soft Blocks Squish Toys for Toddlers Age 3+ Montessori Sensory Building Block Kids Can Squeeze Stretch Stacking Construction Autism Toys Birthday Gifts for Girls Boys
- Price
- $28.14
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 3mo ago

52PCS Sensory Soft Building Blocks for Toddlers Squishy Stacking Toy
- Price
- $28.66
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 6mo ago

42PCS Soft Train Sensory Building Blocks with Wheels Squishy Stacking Toy
- Price
- $27.99
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 10mo ago

33PCS Soft Sensory Building Blocks for Toddlers House Garden Gummy Bloc
- Price
- $26.18
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
65
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- JOY SPOT!62%
- Jelly Blox21%
- Deskerge6%
- Amos6%
- MQGEWQ5%
Demand
Gummy Blocks search demand
Weekly searches over the year. Pick a range.
Search terms
Top Gummy Blocks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- gummy blocks63K/yr
- gummy bloc14K/yr
- gummy blocks toy10K/yr
- soft jelly blocks6K/yr
- gummy blocks legos4K/yr
- gummy block4K/yr
Reviews and returns
What reviews say buyers love and hate about Gummy Blocks
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gummy Blocks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








