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Green Stuff

Fail

The top 5 brands take 100% of clicks, so Green Stuff is a Fail.

Flapen Score
42
42 / 100
Ranks 1,954 of 3,143 Toys & Games niches · −4 vs the category median of 46
Market size
$311K/yr313K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
85%top-5 click share · 5 brands · 46 sellers

Flapen Score

Green Stuff against its category

The dotted line is the Toys & Games average. Past it, Green Stuff is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Green Stuff market on Amazon at a glance

Shoppers on Amazon United States searched for Green Stuff 313K times last year and spent an estimated $311K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 313K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $311K a year.

Searches, last 12 months
313K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
5.1%
Market size, estimated
$311Ka year
Peak month
January1.3× the quietest month
Top search term
green stuff world136K searches a year

02 · Price

A sale here is worth $19.44.

Listings sell for $19.44 on average, from $8.88 to $39.55. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $19.44 that is $29K to $39K a year per listing.

Average price
$19.44inside the $15 to $100 sweet spot
Price range
$8.88–$39.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$29K–$39K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.8% of listings are out of stock. The average listing ranks #364 within Clay & Dough. It carries 1,319 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
21.8%
Average rank
#364in Clay & Dough
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,319per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Green Stuff products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

$0$47K$93K$140K$187K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

46

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • The Army Painter52%
  • Green Stuff World24%
  • Polymeric Systems15%
  • TAMIYA6%
  • Milliput3%

Demand

Green Stuff search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Green Stuff search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • green stuff world136K/yr
  • green stuff102K/yr
  • green stuff putty25K/yr
  • greenstuff14K/yr
  • greenstuff world12K/yr
  • green stuff world paint8K/yr
  • kneadatite7K/yr
  • green stuff modeling putty4K/yr
  • greenstuff putty3K/yr
  • the green stuff3K/yr

Reviews and returns

What reviews say buyers love and hate about Green Stuff

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Value For Money”
0.2%of orders come back
“Amazon seller significantly overpriced”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Green Stuff questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data