Skip to content

Gottman Card Decks

a concentrated shelf (top 5 take 100% of clicks) — Gottman Card Decks doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46

Market size 40Growth 10Conversion 75Competition 0Returns 53Price range 95Avg price 95Brand share 0Review moat 29Quality gap 38
This niche Category average · 3,143 niches

Is Gottman Card Decks profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Gottman Card Decks is a $206K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Aug–Dec. Verdict: Skip it — 35/100.

Gottman Card Decks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.4% over the last 90 days and 7.0% of searches end in a purchase.

$206K

revenue / yr

Units sold / yr13K
Search volume / yr-29.4%121K
Conversion rate7.0%
Avg price$24.27

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 10
Top-5 product click share100%
Open market0%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 5 products

Sponsored placement80%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews3,614

Top Gottman Card Decks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

$0$41K$82K$124K$165K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • ESTHER PEREL69%
  • BestSelf Co.23%
  • Compendium5%
  • WHAT DO YOU MEME?4%
  • Open — no brand owns it (0%)

Gottman Card Decks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR7.0%Products5Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews3,614Avg BSR#249
10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Aug, Dec · busiest ÷ quietest = 2.6×

Top Gottman Card Decks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • where should we begin game23K/yr
  • esther perel card game18K/yr
  • gottman card decks9K/yr
  • intimacy card game20K/yr
  • intimacy cards6K/yr
  • conversation starters for couples5K/yr
  • gottman cards3K/yr
  • open up game4K/yr
  • best self intimacy deck7K/yr
  • esther perel game4K/yr

What reviews say buyers love and hate about Gottman Card Decks

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Fun/Entertainment Experience51%

Fun game

Trivia Games8%

The questions are fun, light, and can be deep

Value For Money5%

The price was great as well

Gifting Purpose5%

Its a great bridal shower gift

Strength5%

Amazing and substantial

What buyers complain about

80% of reviews
Fun/Entertainment Experience27%

Some of the questions feel repetitive and boring

Product Condition18%

Product was already used/opened

Instructions/User Manual/Troubleshooting9%

Frustrating why not put directions in game not everyone uses bar codes to get directions

Comfort-Overall9%

Uncomfortable

Value For Money9%

not for the price

Gottman Card Decks return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
29%
2Value For Money
21%
3Fun/Entertainment Experience
15%
4Size-Overall
6%
5Product Condition
5%

Common Gottman Card Decks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gottman Card Decks 35/100 on Amazon United States — Skip it. The niche generates $206K/yr across 5 tracked products. Search demand moved -29.4% over the last 90 days.
Search demand for Gottman Card Decks on Amazon United States peaks in Feb–Aug–Dec, where the busiest month runs 2.6× the quietest.