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gottman card decks

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 40Growth 10Conversion 75Competition 0Returns 53Price range 95Avg price 95Brand share 0Review moat 29Quality gap 38

Avg price

Incredible$24.27

avg listing price — sweet spot $15–$100

Price range

Incredible$16.78–$32.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Returns

Good2.9%

return rate — above 5% kills the launch gate

Market size

Okay$206K

$206K/yr · 121K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,613.8

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-29.4%

90-day search growth — must beat 0% to launch

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, gottman card decks is a $206K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Aug–Dec. Verdict: Skip it — 35/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

gottman card decks market data

Units sold / yr
10K–13K
avg 1,500–2,000/product
Revenue / yr
$243K–$303K
units × avg price
Conversion rate
7.0%
Avg BSR
#249
Page quality
0%
Prime
100%
Sponsored
80%
Out of stock
0.0%
Avg brand age
45 months
Avg seller age
147 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • ESTHER PEREL69%
  • BestSelf Co.23%
  • Compendium5%
  • WHAT DO YOU MEME?4%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -29.4% search growth over the last 90 days.
10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Aug, Dec · busiest ÷ quietest = 2.6×

Top gottman card decks search terms

  • where should we begin game23K/yr
  • esther perel card game18K/yr
  • gottman card decks9K/yr
  • intimacy card game20K/yr
  • intimacy cards6K/yr
  • conversation starters for couples5K/yr
  • gottman cards3K/yr
  • open up game4K/yr
  • best self intimacy deck7K/yr
  • esther perel game4K/yr
All search terms

Top gottman card decks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$41K40%$82K60%$124K80%$165K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

What buyers say about gottman card decks

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience51%

“Fun game”

Trivia Games8%

“The questions are fun, light, and can be deep”

Value For Money5%

“The price was great as well”

Gifting Purpose5%

“Its a great bridal shower gift”

Strength5%

“Amazing and substantial”

Reading/Writing Skills4%

“it can really help start good conversations as well”

Ease Of Use4%

“Easy to use”

Quality-Overall3%

“They are super good quality”

Design-Overall3%

“The questions are so thoughtful and elegantly designed”

Collectibles2%

“Great Relationship Card Deck”

What buyers complain about

Fun/Entertainment Experience27%

“Some of the questions feel repetitive and boring”

Product Condition18%

“Product was already used/opened”

Instructions/User Manual/Troubleshooting9%

“Frustrating why not put directions in game not everyone uses bar codes to get directions”

Comfort-Overall9%

“Uncomfortable”

Value For Money9%

“not for the price”

Trivia Games5%

“Lot of repetitive questions though”

Size-Overall2%

“its a very small one”

Top return reasons

Advertised Vs Actual Product29%
Value For Money21%
Fun/Entertainment Experience15%
Size-Overall6%
Product Condition5%
Quality-Overall4%
Instructions/User Manual/Troubleshooting3%
Functionality-Overall3%
Durability2%
Defective Material/Parts2%

Common questions

Is gottman card decks profitable to sell on Amazon United States?
The niche generates $206K/yr across 5 tracked products. 90-day search growth is -29.4%. Flapen's verdict: Skip it (35/100).
How competitive is the gottman card decks niche?
4 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in gottman card decks?
Top complaints mined from reviews: Fun/Entertainment Experience, Product Condition, Instructions/User Manual/Troubleshooting. The return rate is 2.9%.
When does demand for gottman card decks peak?
Demand peaks in Feb–Aug–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the gottman card decks niche?
Listings span $16.78–$32.50; the average listing price is $24.27 (sweet spot $15–$100). The average incumbent carries 3,614 reviews — the moat a new listing must climb.