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Gottman Card Decks

Fail

The top 5 products take 100% of clicks, so Gottman Card Decks is a Fail.

Flapen Score
35
35 / 100
Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46
Market size
$206K/yr121K searches / yr
90-day growth
-29.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 10 sellers

Flapen Score

Gottman Card Decks against its category

The dotted line is the Toys & Games average. Past it, Gottman Card Decks is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gottman Card Decks market on Amazon at a glance

Shoppers on Amazon United States searched for Gottman Card Decks 121K times last year and spent an estimated $206K. All 4 brands take every click. Demand peaks in Feb–Aug–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $206K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-29.4%
Conversion, latest week
7.0%
Market size, estimated
$206Ka year
Peak month
February2.6× the quietest month
Top search term
where should we begin game23K searches a year

02 · Price

A sale here is worth $24.27.

Listings sell for $24.27 on average, from $16.78 to $32.50. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $24.27 that is $36K to $49K a year per listing.

Average price
$24.27inside the $15 to $100 sweet spot
Price range
$16.78–$32.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
$36K–$49K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #249 within Dedicated Deck Card Games. It carries 3,614 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#249in Dedicated Deck Card Games
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,614per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Gottman Card Decks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 223%
  • Brand 35%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

Gottman Card Decks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Feb, Aug, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Gottman Card Decks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • where should we begin game23K/yr
  • esther perel card game18K/yr
  • gottman card decks9K/yr
  • intimacy card game20K/yr
  • intimacy cards6K/yr
  • conversation starters for couples5K/yr
  • gottman cards3K/yr
  • open up game4K/yr
  • best self intimacy deck7K/yr
  • esther perel game4K/yr

Reviews and returns

What reviews say buyers love and hate about Gottman Card Decks

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Fun/Entertainment Experience”
27%of negative reviews mention “Fun/Entertainment Experience”
2.9%of orders come back
“Some of the questions feel repetitive and boring”
A buyer, on “Fun/Entertainment Experience”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Gottman Card Decks questions

Answered from the same tracked data.