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Gon Figure

a small market ($30K/yr) — Gon Figure doesn't clear our bar today.

Flapen Score

35
Skip it

Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46

Market size 7Growth 31Conversion 17Competition 31Returns 78Price range 94Avg price 95Brand share 15Review moat 55Quality gap 16
This niche Category average · 3,143 niches

Is Gon Figure profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Gon Figure is a $30K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 35/100.

Gon Figure: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +5.0% over the last 90 days and 1.4% of searches end in a purchase.

$30K

revenue / yr

Units sold / yr750
Search volume / yr+5.0%53K
Conversion rate1.4%
Avg price$41.20

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers8 · 153
Top-5 product click share66%
Open market6%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement33%
New entrants (1y)8· 7 succeeded
Avg rating4.8★
Avg reviews1,311

Top Gon Figure products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$6K$9K$12K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

153

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

4%

  • TAMASHII NATIONS60%
  • Banpresto22%
  • Funko5%
  • ABYSTYLE4%
  • Jada3%
  • Bioworld3%
  • Open — no brand owns it (2 brands, 4%)

Gon Figure demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR1.4%Products18Brands8Top 5 Brands94%OOS Rate6.0%Rating4.8★Reviews1,311Avg BSR#5,847
1K600Spike '26Jan '26Feb '26Mar '26Apr '26May '26Jun '26

Top Gon Figure search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gon figure20K/yr
  • sh figuarts hunter x hunter6K/yr
  • shf gon6K/yr
  • gon freecss5K/yr
  • gon hunter x hunter5K/yr
  • gon shf3K/yr
  • sh figuarts gon4K/yr
  • gon sh figuarts3K/yr

What reviews say buyers love and hate about Gon Figure

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Quality-Overall38%

Overall, Im very satisfied with the purchase and would recommend it to any Hunter x Hunter fan

Collectibles18%

Is an excellent collectible

Gifting Purpose11%

It was a great gift my son really liked it alot

Size-Overall9%

Huge and perfect

Value For Money6%

I like the collection and great price

What buyers complain about

96% of reviews
Defective Material/Parts19%

Pieces on this model aren't done well

Choking13%

Figure is fragile beware of choking hazards

Grip13%

I only complaint is probably that the hands it sounds like the pegs are gonna snap

Size-Overall13%

Very big figure

Display-Overall13%

those who like the box on display be careful

Gon Figure return rate & reasons

Why buyers send it back, as a share of all return requests.

1.8%

Return rate

33%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
27%
2Size-Overall
18%
3Value For Money
17%
4Advertised Vs Actual Product
9%
5Add-Ons/Attachments
6%

Common Gon Figure questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gon Figure 35/100 on Amazon United States — Skip it. The niche generates $30K/yr across 18 tracked products. 7 of 8 products launched in the last 360 days are still selling. Search demand moved +5.0% over the last 90 days.
Gon Figure buyers on Amazon United States complain most about Defective Material/Parts, Choking, Grip, the themes mined from the niche's reviews. Its return rate is 1.8%.