Is gon figure profitable to sell on Amazon United States?

The niche generates $30K/yr across 18 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Skip it (35/100).

How competitive is the gon figure niche?

8 brands and 153 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in gon figure?

Top complaints mined from reviews: Defective Material/Parts, Choking, Grip. The return rate is 1.8%.

What does it cost to enter the gon figure niche?

Listings span $13.95–$84.38; the average listing price is $41.20 (sweet spot $15–$100). The average incumbent carries 1,311 reviews — the moat a new listing must climb.

gon figure

Skip it

A small market ($30K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$41.20

avg listing price — sweet spot $15–$100

Price range

Great$13.95–$84.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Good1,310.78

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad$30K

$30K/yr · 53K searches

According to Flapen's Amazon United States niche tracking, gon figure is a $30K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 35/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

gon figure market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $21K–$31K; units × avg price
Conversion rate: 1.4%
Avg BSR: #5,847
Page quality: 0%
Prime: 100%
Sponsored: 33%
Out of stock: 6.0%
Avg brand age: 35 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

153

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

TAMASHII NATIONS60%
Banpresto22%
Funko5%
ABYSTYLE4%
Jada3%
Bioworld3%
Open — no brand owns it (2 brands, 4%)

Demand

Weekly Amazon search volume, last 30 weeks — +5.0% search growth over the last 90 days.

Open Trend

Top gon figure search terms

gon figure20K/yr +11.6%0.6% conv.
sh figuarts hunter x hunter6K/yr -2.3%0.7% conv.
shf gon6K/yr +9.0%0.8% conv.
gon freecss5K/yr +20.9%0.3% conv.
gon hunter x hunter5K/yr +11.6%0.8% conv.
gon shf3K/yr -14.6%1.5% conv.
sh figuarts gon4K/yr -12.6%0.4% conv.
gon sh figuarts3K/yr -31.4%0.3% conv.

All search terms

Top gon figure products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TAMASHII NATIONS - Hunter x Hunter - Gon S.H.Figuarts Action Figure

TAMASHII NATIONS$63.364.7★212 rev

TAMASHII NATIONS - Hunter x Hunter - Killua S.H.Figuarts Action Figure

TAMASHII NATIONS$64.424.8★221 rev

TAMASHII NATIONS - Hunter x Hunter - Kurapika S.H.Figuarts Action Figure

TAMASHII NATIONS$84.384.7★212 rev

Banpresto - Hunter x Hunter - Gon (G.I.Arc) Figure

Banpresto$27.205.0★8 rev

TAMASHII NATIONS - Hunter x Hunter - Leorio S.H.Figuarts Action Figure

TAMASHII NATIONS$82.184.7★212 rev

Newest

by launch date

Thunder Tech Hunter x Hunter - Killua Grandista Figure

Thunder Tech$35.2014 rev

6mo ago

Banpresto - Hunter x Hunter - Gon (G.I.Arc) Figure

Banpresto$27.208 rev

6mo ago

Banpresto - Hunter x Hunter - Curarpikt Grandista Figure

Banpresto$32.0213 rev

8mo ago

Banpresto - Hunter x Hunter - Killua Grandista Figure

Banpresto$33.969 rev

8mo ago

TAMASHII NATIONS - Hunter x Hunter - Kurapika S.H.Figuarts Action Figure

TAMASHII NATIONS$84.38212 rev

11mo ago

What buyers say about gon figure

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall38%

“Overall, Im very satisfied with the purchase and would recommend it to any Hunter x Hunter fan”

Collectibles18%

“Is an excellent collectible”

Gifting Purpose11%

“It was a great gift my son really liked it alot”

Size-Overall9%

“Huge and perfect”

Value For Money6%

“I like the collection and great price”

Design-Overall4%

“the accessories were good for the character”

Brightness/Shine/Glow3%

“Very good amount of faces a bit of shine to the figure”

Durability3%

“Its not gonna break easily”

Advertised Vs Actual Product3%

“Item is exactly as described and looks great”

Instructions/User Manual/Troubleshooting2%

“the details were spot on”

What buyers complain about

Defective Material/Parts19%

“Pieces on this model aren't done well”

Choking13%

“Figure is fragile beware of choking hazards”

Grip13%

“I only complaint is probably that the hands it sounds like the pegs are gonna snap”

Size-Overall13%

“Very big figure”

Display-Overall13%

“those who like the box on display be careful”

Durability10%

“Mine broke within minutes of unboxing”

Strength10%

“Wrist pegs are extremely fragile”

Functionality-Overall6%

“Pieces on this model aren't done well”

Top return reasons

Defective Material/Parts27%

Size-Overall18%

Value For Money17%

Advertised Vs Actual Product9%

Add-Ons/Attachments6%

Color3%

Gifting Purpose2%

Functionality-Overall2%

Quality-Overall2%

Product Condition2%

Common questions

Is gon figure profitable to sell on Amazon United States?: The niche generates $30K/yr across 18 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Skip it (35/100).
How competitive is the gon figure niche?: 8 brands and 153 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in gon figure?: Top complaints mined from reviews: Defective Material/Parts, Choking, Grip. The return rate is 1.8%.
What does it cost to enter the gon figure niche?: Listings span $13.95–$84.38; the average listing price is $41.20 (sweet spot $15–$100). The average incumbent carries 1,311 reviews — the moat a new listing must climb.