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Gon Figure

Fail

Shoppers spend an estimated $30K a year here, so Gon Figure is a Fail.

Flapen Score
35
35 / 100
Ranks 2,644 of 3,143 Toys & Games niches · −11 vs the category median of 46
Market size
$30K/yr53K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
66%top-5 click share · 8 brands · 153 sellers

Flapen Score

Gon Figure against its category

The dotted line is the Toys & Games average. Past it, Gon Figure is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gon Figure market on Amazon at a glance

Shoppers on Amazon United States searched for Gon Figure 53K times last year and spent an estimated $30K. The top 5 brands take 94% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
1.4%
Market size, estimated
$30Ka year
Top search term
gon figure20K searches a year

02 · Price

A sale here is worth $41.20.

Listings sell for $41.20 on average, from $13.95 to $84.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $41.20 that is $0 to $4K a year per listing.

Average price
$41.20inside the $15 to $100 sweet spot
Price range
$13.95–$84.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #5,847 within Statues, Bobbleheads & Busts. It carries 1,311 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#5,847in Statues, Bobbleheads & Busts
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
1,311per listing
Listings tracked
18

04 · Newcomers

7 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
35 months

Products

Top Gon Figure products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

153

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

4%

  • Brand 160%
  • Brand 222%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Gon Figure search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.2× · 7 of 12 months tracked

Search terms

Top Gon Figure search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gon figure20K/yr
  • sh figuarts hunter x hunter6K/yr
  • shf gon6K/yr
  • gon freecss5K/yr
  • gon hunter x hunter5K/yr
  • gon shf3K/yr
  • sh figuarts gon4K/yr
  • gon sh figuarts3K/yr

Reviews and returns

What reviews say buyers love and hate about Gon Figure

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Defective Material/Parts”
1.8%of orders come back
“Pieces on this model aren't done well”
A buyer, on “Defective Material/Parts”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gon Figure questions

Answered from the same tracked data.