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Gold Mardi Gras Beads

Fail

Shoppers spend an estimated $19K a year here, so Gold Mardi Gras Beads is a Fail.

Flapen Score
31
31 / 100
Ranks 2,913 of 3,143 Toys & Games niches · −15 vs the category median of 46
Market size
$19K/yr18K searches / yr
90-day growth
-35.2%search demand this quarter
Competition
69%top-5 click share · 6 brands · 9 sellers

Flapen Score

Gold Mardi Gras Beads against its category

The dotted line is the Toys & Games average. Past it, Gold Mardi Gras Beads is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gold Mardi Gras Beads market on Amazon at a glance

Shoppers on Amazon United States searched for Gold Mardi Gras Beads 18K times last year and spent an estimated $19K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-35.2%
Conversion, latest week
8.6%
Market size, estimated
$19Ka year
Peak month
September4.2× the quietest month
Top search term
gold mardi gras beads11K searches a year

02 · Price

A sale here is worth $12.40.

Listings sell for $12.40 on average, from $4.30 to $28.12. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $12.40 that is $1K to $3K a year per listing.

Average price
$12.40under the $15 to $100 sweet spot
Price range
$4.30–$28.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #19 within Dress-Up Accessories. It carries 1,183 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#19in Dress-Up Accessories
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,183per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Gold Mardi Gras Beads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

9

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 223%
  • Brand 317%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Gold Mardi Gras Beads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 4.2×

Search terms

Top Gold Mardi Gras Beads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold mardi gras beads11K/yr
  • gold bead necklaces4K/yr
  • gold bead necklaces bulk2K/yr
  • gold beads necklaces1K/yr

Reviews and returns

What reviews say buyers love and hate about Gold Mardi Gras Beads

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Advertised Vs Actual Product”
38%of negative reviews mention “Color”
3.0%of orders come back
“The color rubbed off within a couple of hours :-”
A buyer, on “Color”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Gold Mardi Gras Beads questions

Answered from the same tracked data.