Skip to content

Gohan

weak search conversion (0.8%) — Gohan doesn't clear our bar today.

Flapen Score

39
Skip it

Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46

Market size 14Growth 27Conversion 10Competition 70Returns 67Price range 47Avg price 95Brand share 30Review moat 46Quality gap 21
This niche Category average · 3,143 niches

Is Gohan profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Gohan is a $55K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 39/100.

Gohan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.5% over the last 90 days and 0.8% of searches end in a purchase.

$55K

revenue / yr

Units sold / yr2K
Search volume / yr+1.5%170K
Conversion rate0.8%
Avg price$39.67

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 245
Top-5 product click share43%
Open market13%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 33 products

Sponsored placement39%
New entrants (1y)2· 2 succeeded
Avg rating4.7★
Avg reviews1,929

Top Gohan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

$0$3K$5K$8K$11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

245

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

7%

  • DRAGON STARS SERIES24%
  • Banpresto21%
  • TAMASHII NATIONS17%
  • Funko16%
  • Bioworld8%
  • Limit Breaker Series6%
  • Open — no brand owns it (3 brands, 7%)

Gohan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume170KCVR0.8%Products33Brands9Top 5 Brands87%OOS Rate3.3%Rating4.7★Reviews1,929Avg BSR#19,178
8K6KBlack Friday '25Holiday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26May '26

Top Gohan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gohan action figure61K/yr
  • gohan49K/yr
  • gohan figure28K/yr
  • future gohan10K/yr
  • gohan statue8K/yr
  • future gohan figure6K/yr
  • dragon ball z gohan5K/yr
  • super saiyan 2 gohan4K/yr

What reviews say buyers love and hate about Gohan

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall27%

Great quality

Collectibles23%

My grandson loves this toy it goes with his collection

Value For Money7%

Well detailed figure for the price

Fun/Entertainment Experience6%

Truly enjoyable action figure

Design-Overall5%

I am beyond impressed with the craftsmanship

What buyers complain about

80% of reviews
Size-Overall15%

it is super loose

Durability14%

mine began to loosen after only a few minutes

Quality-Overall13%

Poor quality control

Add-Ons/Attachments8%

Bad accessories

Ease Of Use6%

the faceplates which is pretty frustrating to deal with

Gohan return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defective Material/Parts
25%
2Size-Overall
19%
3Value For Money
17%
4Advertised Vs Actual Product
8%
5Product Condition
4%

Common Gohan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gohan 39/100 on Amazon United States — Skip it. The niche generates $55K/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +1.5% over the last 90 days.
Gohan buyers on Amazon United States complain most about Size-Overall, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 2.3%.