gohan
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$39.67avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Okay$12.83–$193.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,929.06avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$55K$55K/yr · 170K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, gohan is a $55K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 39/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
gohan market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $60K–$79K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #19,178
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 39%
- Out of stock
- 3.3%
- Avg brand age
- 42 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
9 flat
Sellers
245
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
43%
Top 20: 84%
Open market
7%
- DRAGON STARS SERIES24%
- Banpresto21%
- TAMASHII NATIONS17%
- Funko16%
- Bioworld8%
- Limit Breaker Series6%
- Open — no brand owns it (3 brands, 7%)
Demand
Weekly Amazon search volume, last 51 weeks — +1.5% search growth over the last 90 days.Top gohan search terms
- gohan action figure61K/yr
- gohan49K/yr
- gohan figure28K/yr
- future gohan10K/yr
- gohan statue8K/yr
- future gohan figure6K/yr
- dragon ball z gohan5K/yr
- super saiyan 2 gohan4K/yr
Top gohan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! Keychain: Dragon Ball Z- Gohan with Sword
Funko$12.834.7★186 rev
TAMASHII NATIONS - Dragon Ball Z - Super Saiyan Son Gohan -The Warrior who Surpassed Goku- S.H.Figuarts Action Figure
TAMASHII NATIONS$63.784.8★653 rev
Dragon Ball Super - Dragon Stars - Ultimate Gohan (Super Hero) 6.5 Action Figure
DRAGON STARS SERIES$22.314.7★6,088 rev
Dragon Ball Super - Dragon Stars - Son Gohan Beast (Super Hero) 6.5 Action Figure
DRAGON STARS SERIES$22.964.7★6,088 rev
Limit Breaker Series - Dragon Ball Super - Limit Breaker - 12 Gohan Beast Action Figure
Limit Breaker Series$18.824.7★11,936 rev
Newest
by launch date
Banpresto - Dragon Ball Z - Super Saiyan Son Gohan (vs Dabura) Match Makers Figure
Banpresto$24.4617 rev
Banpresto - Dragon Ball Z - Son Gohan III Gxmateria Figure
Banpresto$27.0831 rev
TAMASHII NATIONS - Dragon Ball Z - Super Saiyan Son Goku (The Games Begin) S.H.Figuarts Action Figure
TAMASHII NATIONS$37.03616 rev
Dragon Stars Series - Dragon Ball Super - Super Saiyan 2 Gohan vs. Cell Battle Pack Action Figure Set
DRAGON STARS SERIES$37.69370 rev
Banpresto - Dragon Ball Z - Ultimate Gohan (VS Majin Buu) Match Makers Figure
Banpresto$25.3130 rev
Trending
90-day click momentum
Dragon Ball Z Gohan Super Saiyan Group Pose Mens White T-Shirt-Large
Bioworld$19.934.8★
Dragon Ball Z Mens Slides Goku Vegeta Gohan Slip On Comfort Slides (DBZ Orange 12/13)
Dragon Ball Z$38.284.6★
Funko Pop! Keychain: Dragon Ball Z- Gohan with Sword
Funko$12.834.7★
Dragon Ball Super - Dragon Stars - Ultimate Gohan (Super Hero) 6.5 Action Figure
DRAGON STARS SERIES$22.314.7★
TAMASHII NATIONS - Dragon Ball Z - Super Saiyan Son Goku (The Games Begin) S.H.Figuarts Action Figure
TAMASHII NATIONS$37.034.5★
What buyers say about gohan
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“My grandson loves this toy it goes with his collection”
“Well detailed figure for the price”
“Truly enjoyable action figure”
“I am beyond impressed with the craftsmanship”
“Just as described”
“Great product and good size”
“The paint job is wonderful”
“This item was a Christmas gift for on of my grandsons”
“sooo much accessories”
What buyers complain about
“it is super loose”
“mine began to loosen after only a few minutes”
“Poor quality control”
“Bad accessories”
“the faceplates which is pretty frustrating to deal with”
“Looks can be deceiving”
“this is a major design flaw that needs to be fixed”
“Some of the hands didn't connect securely”
“the stand for him to stay upright is warped”
“my grandson lost interest in playing with it after 5 minutes of struggling to keep the legs on”
Top return reasons
Common questions
- Is gohan profitable to sell on Amazon United States?
- The niche generates $55K/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the gohan niche?
- 9 brands and 245 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in gohan?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.3%.
- What does it cost to enter the gohan niche?
- Listings span $12.83–$193.39; the average listing price is $39.67 (sweet spot $15–$100). The average incumbent carries 1,929 reviews — the moat a new listing must climb.