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Gohan

Fail

Buyers convert on only 0.8% of searches, so Gohan is a Fail.

Flapen Score
39
39 / 100
Ranks 2,263 of 3,143 Toys & Games niches · −7 vs the category median of 46
Market size
$55K/yr170K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
43%top-5 click share · 9 brands · 245 sellers

Flapen Score

Gohan against its category

The dotted line is the Toys & Games average. Past it, Gohan is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gohan market on Amazon at a glance

Shoppers on Amazon United States searched for Gohan 170K times last year and spent an estimated $55K. The top 5 brands take 87% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
0.8%
Market size, estimated
$55Ka year
Peak month
December2.6× the quietest month
Top search term
gohan action figure61K searches a year

02 · Price

A sale here is worth $39.67.

Listings sell for $39.67 on average, from $12.83 to $193.39. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $39.67 that is $0 to $4K a year per listing.

Average price
$39.67inside the $15 to $100 sweet spot
Price range
$12.83–$193.39
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

39% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #19,178 within Statues, Bobbleheads & Busts. It carries 1,929 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
82%
Out of stock, average day
3.3%
Average rank
#19,178in Statues, Bobbleheads & Busts
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,929per listing
Listings tracked
33

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
42 months

Products

Top Gohan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

245

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

43%

Top 20: 84%

Open market

7%

  • Brand 124%
  • Brand 221%
  • Brand 317%
  • Brand 416%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (3 brands, 7%)

Demand

Gohan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KBlack Friday '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Gohan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gohan action figure61K/yr
  • gohan49K/yr
  • gohan figure28K/yr
  • future gohan10K/yr
  • gohan statue8K/yr
  • future gohan figure6K/yr
  • dragon ball z gohan5K/yr
  • super saiyan 2 gohan4K/yr

Reviews and returns

What reviews say buyers love and hate about Gohan

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
2.3%of orders come back
“it is super loose”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Gohan questions

Answered from the same tracked data.