godzilla minus one
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$34.05avg listing price — sweet spot $15–$100
Review moat
Good795.86avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$14.40–$145.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Okay$192K$192K/yr · 463K searches
Growth
Bad-4.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, godzilla minus one is a $192K/yr Amazon United States market (463K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Aug–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
godzilla minus one market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $341K–$426K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #725
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 55%
- Out of stock
- 4.7%
- Avg brand age
- 36 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
142
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
48%
Top 20: 91%
Open market
2%
- Funko80%
- Bandai Namco6%
- TAMASHII NATIONS4%
- Super74%
- Bioworld2%
- Born to Love2%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.Peak months: Aug, Nov, Dec · busiest ÷ quietest = 15.3×
Top godzilla minus one search terms
- godzilla funko pop197K/yr
- godzilla minus one figure44K/yr
- funko pop godzilla56K/yr
- godzilla funko55K/yr
- funko godzilla25K/yr
- godzilla pop12K/yr
- godzilla minus one action figure6K/yr
- godzilla minus one funko pop9K/yr
- godzilla minus one toy8K/yr
- godzilla funko pops7K/yr
Top godzilla minus one products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Funko Pop! Premium: Godzilla Minus One - Godzilla - (Heat Ray) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror/Sci-Fi Fans
Funko$19.794.2★39 rev
Funko Pop! Deluxe: Godzilla Minus One - Godzilla (Swimming) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror/Sci-Fi Fans
Funko$29.804.3★21 rev
Funko Pop! Super: Godzilla - Sleeping King Ghidorah - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors and Display
Funko$20.044.8★94 rev
Funko POP! Movies: Godzilla x Kong: The New Empire - Godzilla with Heat-Ray
Funko$16.734.9★1,295 rev
Funko Pop! Super: Godzilla - Sleeping SpaceGodzilla - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Movies Fans - Model Figure for Collectors
Funko$20.834.8★99 rev
Newest
by launch dateFunko Pop! Premium: Godzilla Minus One - Godzilla - (Heat Ray) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror/Sci-Fi Fans
Funko$19.7939 rev
Funko Pop! Deluxe: Godzilla Minus One - Godzilla (Swimming) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror/Sci-Fi Fans
Funko$29.8021 rev
Funko POP! Animation: Godzilla x TMNT - Leonardo x Godzilla
Funko$15.309 rev
Funko Pop! Animation: Godzilla X Turtles - Michelangelo x King Ghidorah - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults
Funko$15.3611 rev
Funko Pop! Moment | Godzilla vs Mechagodzilla N2001 | Godzilla vs Mechagodzilla | Deluxe Collectible Vinyl Figure | Special Edition for Kaiju Fans | FS
Funko$89.753 rev
Trending
90-day click momentumFunko Pop! Moment | Godzilla vs Mechagodzilla N2001 | Godzilla vs Mechagodzilla | Deluxe Collectible Vinyl Figure | Special Edition for Kaiju Fans | FS
Funko$89.754.0★
Born to Love Baby Hats -Toddler Boy Outfit - Infant Sun Hat - Toddler Baseball Hat Newborn Youth Flat Brim Mesh Trucker Surf SkateBro Fitted Beach Cap Gorros para Bebes (M 2-5 Years Jedi)
Born to Love$25.104.8★
Funko Pop! Premium: Godzilla Minus One - Godzilla - (Heat Ray) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror/Sci-Fi Fans
Funko$19.794.2★
Funko POP! Animation: Godzilla x TMNT - Leonardo x Godzilla
Funko$15.304.3★
Funko Pop! Deluxe: Godzilla Minus One - Godzilla (Swimming) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Horror/Sci-Fi Fans
Funko$29.804.3★
What buyers say about godzilla minus one
What buyers praise and complain about, mined from review topics.What buyers love
“Added to his collection”
“Very nice quality came in perfect condition”
“Great value”
“Exactly As Show”
“Birthday Gift”
“Such a great design”
“Great size”
“Cool little toy”
“He really liked the colors”
“This is a solid”
What buyers complain about
“Larger than the others”
“Every small for $30 dorsal fins came bent I rather paid for Chibi figurines”
“Not one lick of color on this bad boy”
“broke way to easy”
“Tail pops off sometimes”
“Quality Noticeably Lower”
“continuously falls off”
“the tail piece is defective”
“I didnt realize the part snap into place”
“The box really would have been misleading as to the size of the final figure as you can see from the pictures”
Top return reasons
Common questions
- Is godzilla minus one profitable to sell on Amazon United States?
- The niche generates $192K/yr across 29 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Skip it (41/100).
- How competitive is the godzilla minus one niche?
- 8 brands and 142 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in godzilla minus one?
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 2.4%.
- When does demand for godzilla minus one peak?
- Demand peaks in Aug–Nov–Dec; the busiest month runs 15.3× the quietest.
- What does it cost to enter the godzilla minus one niche?
- Listings span $14.40–$145.64; the average listing price is $34.05 (sweet spot $15–$100). The average incumbent carries 796 reviews — the moat a new listing must climb.