Go Fish
FailPrices span $7.05–$12.85, mostly outside the sweet spot, so Go Fish is a Fail.
- Flapen Score
- 45 / 100Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 4645
- Market size
- $499K/yr521K searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 70%top-5 click share · 15 brands · 49 sellers
Flapen Score
Go Fish against its category
The dotted line is the Toys & Games average. Past it, Go Fish is stronger. Inside it, weaker.
Market
The Go Fish market on Amazon at a glance
Shoppers on Amazon United States searched for Go Fish 521K times last year and spent an estimated $499K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $499K a year.
- Searches, last 12 months
- 521K
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $499Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- go fish card game227K searches a year
02 · Price
A sale here is worth $9.60.
Listings sell for $9.60 on average, from $7.05 to $12.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $9.60 that is $24K to $29K a year per listing.
- Average price
- $9.60under the $15 to $100 sweet spot
- Price range
- $7.05–$12.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $24K–$29K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #355 within Dedicated Deck Card Games. It carries 2,530 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #355in Dedicated Deck Card Games
- Average rating
- 4.72 starsAmazon United States average 4.42 stars
- Average reviews
- 2,530per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Go Fish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 flat
Sellers
49
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
21%
- Brand 125%
- Brand 214%
- Brand 313%
- Brand 412%
- Brand 59%
- Brand 67%
Demand
Go Fish search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Go Fish search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- go fish card game227K/yr
- go fish149K/yr
- go fish card game for kids 4-862K/yr
- go fish for toddlers 2-4 years30K/yr
- go fish cards18K/yr
- go fish game16K/yr
- go fish card game for kids7K/yr
- gold fish card game3K/yr
- kids go fish card game3K/yr
- go fish game for kids4K/yr
Reviews and returns
What reviews say buyers love and hate about Go Fish
We read the reviews and the return reasons for every product selling here.
“Boring”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Go Fish questions
Answered from the same tracked data.








