Is go fish profitable to sell on Amazon United States?

The niche generates $499K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (45/100).

How competitive is the go fish niche?

15 brands and 49 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 72% of demand.

What do buyers complain about in go fish?

Top complaints mined from reviews: Fun/Entertainment Experience, Size-Overall, Battery Inclusion. The return rate is 0.9%.

When does demand for go fish peak?

Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the go fish niche?

Listings span $7.05–$12.85; the average listing price is $9.60 (sweet spot $15–$100). The average incumbent carries 2,530 reviews — the moat a new listing must climb.

go fish

Skip it

Prices mostly outside the sweet spot ($7.05–$12.85) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$499K

$499K/yr · 521K searches

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,529.76

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.60

avg listing price — sweet spot $15–$100

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$7.05–$12.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, go fish is a $499K/yr Amazon United States market (521K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 31, 2026 · scored weekly · How we score niches

go fish market data

Units sold / yr: 50K–60K; avg 2,500–3,000/product
Revenue / yr: $480K–$576K; units × avg price
Conversion rate: 10.0%
Avg BSR: #355
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 2.1%
Avg brand age: 59 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 flat

Sellers

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

21%

Continuum Games25%
rokt&razo14%
Arizona GameCo13%
Etyishe12%
LotFancy9%
Regal Games7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top go fish search terms

go fish card game227K/yr -8.1%9.1% conv.
go fish149K/yr -5.6%6.1% conv.
go fish card game for kids 4-862K/yr -8.6%9.1% conv.
go fish for toddlers 2-4 years30K/yr -20.3%8.2% conv.
go fish cards18K/yr +12.9%5.0% conv.
go fish game16K/yr -16.5%4.8% conv.
go fish card game for kids7K/yr -28.2%8.9% conv.
gold fish card game3K/yr -15.9%5.1% conv.
kids go fish card game3K/yr -30.1%8.6% conv.
go fish game for kids4K/yr -13.0%8.0% conv.

All search terms

Top go fish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Continuum Games Go Fish Classic Card Game Fun

Continuum Games$9.594.8★2,856 rev

Upgraded Kids Card Games Pack 6 Decks Go Fish Old Maid Crazy Eights Memory Match Slap Jack War Playing Cards Easter Basket Stuffers Stocking Stuffers

rokt&razo$10.984.8★989 rev

GO FISH Untamed Oceans a Go Fish Card Game for Kids 4-8 and Up Play Old Maid and Slap Jack with Same Deck Easy to Learn Family Board Game Night and Classroom Party Fun Great Gift Idea

Arizona GameCo$7.254.7★2,265 rev

LotFancy Card Games for Kids 6 Decks Go Fish Old Maid Crazy Eights Memory Match Slap Jack Animal Playing Cards Easter Basket Stuffers Stocking Stuffers Birthday Gifts

LotFancy$10.564.7★1,854 rev

Card Games Go Fish Old Maid Card Game for Kids Toddler 2 Decks of Classic Fun Card Game for Game Nights and Family Gatherings Great Gifts for Birthday Christmas Stocking Stuffers (Go Fish&Old Maid)

Etyishe$7.544.8★265 rev

Newest

by launch date

Bicycle Disney Pixar 3-in-1 Card Games Old Maid Go Fish Memory Kids Ages 4

Bicycle$7.64130 rev

11mo ago

Cottage Door Press Totally Awesome Go Fish Kawaii Card Game for Kids with 48 Adorable Food Character Cards for 2 to 4 Players

Cottage Door Press$8.9735 rev

11mo ago

Go F Yourself! Grown Up Go Fish Card Game Funny Gag Gift Card Deck

Go Fuck Yourself$12.652,714 rev

1y ago

Card Games Go Fish Old Maid Card Game for Kids Toddler 2 Decks of Classic Fun Card Game for Game Nights and Family Gatherings Great Gifts for Birthday Christmas Stocking Stuffers (Go Fish&Old Maid)

Etyishe$7.54265 rev

1y ago

Etyishe Card Games for Kids Toddlers Go Fish Old Maid Slap Jack and Memory Match 4 Decks in 1 Pack Fun Educational Gard Games for Family Game Night Table Games Great Stocking Stuffers

Etyishe$9.52319 rev

1y ago

What buyers say about go fish

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience65%

“Fun for all”

Value For Money5%

“Good Deal”

Quality-Overall5%

“Great quality cards”

Gifting Purpose4%

“Makes for a great gift”

Ease Of Use3%

“Easy to use”

Trivia Games3%

“Absolutely hilarious fantastic game”

Collectibles2%

“Good card”

Advertised Vs Actual Product1%

“As advertised”

Color1%

“bright colors”

Durability1%

“They actually hold up well”

What buyers complain about

Fun/Entertainment Experience21%

“Boring”

Size-Overall8%

“Card bigger than regular cards”

Battery Inclusion6%

“It doesnt come with a battery”

Quality-Overall6%

“the Card Quality is a Bit Flimsy”

Durability5%

“BROKEN AFTER 1 USE”

Advertised Vs Actual Product4%

“Not as advertised”

Gifting Purpose3%

“Not a good gift item”

Value For Money3%

“Cheap”

Defective Material/Parts3%

“Defective Parts”

Developmental Needs2%

“is not appropriate for little children”

Top return reasons

Battery Inclusion14%

Size-Overall13%

Advertised Vs Actual Product13%

Functionality-Overall10%

Value For Money10%

Defective Material/Parts10%

Quality-Overall5%

Fun/Entertainment Experience3%

Gifting Purpose3%

Mechanism Issues2%

Common questions

Is go fish profitable to sell on Amazon United States?: The niche generates $499K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (45/100).
How competitive is the go fish niche?: 15 brands and 49 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 72% of demand.
What do buyers complain about in go fish?: Top complaints mined from reviews: Fun/Entertainment Experience, Size-Overall, Battery Inclusion. The return rate is 0.9%.
When does demand for go fish peak?: Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the go fish niche?: Listings span $7.05–$12.85; the average listing price is $9.60 (sweet spot $15–$100). The average incumbent carries 2,530 reviews — the moat a new listing must climb.

go fish

go fish market data

Competition & brand share

Demand & seasonality

Top go fish search terms

Top go fish products on Amazon

Top sellers

Newest

Trending

What buyers say about go fish

What buyers love

What buyers complain about

Top return reasons

Common questions

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