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Go Fish

Fail

Prices span $7.05–$12.85, mostly outside the sweet spot, so Go Fish is a Fail.

Flapen Score
45
45 / 100
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Market size
$499K/yr521K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
70%top-5 click share · 15 brands · 49 sellers

Flapen Score

Go Fish against its category

The dotted line is the Toys & Games average. Past it, Go Fish is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Go Fish market on Amazon at a glance

Shoppers on Amazon United States searched for Go Fish 521K times last year and spent an estimated $499K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $499K a year.

Searches, last 12 months
521K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
10.0%
Market size, estimated
$499Ka year
Peak month
December3.1× the quietest month
Top search term
go fish card game227K searches a year

02 · Price

A sale here is worth $9.60.

Listings sell for $9.60 on average, from $7.05 to $12.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At $9.60 that is $24K to $29K a year per listing.

Average price
$9.60under the $15 to $100 sweet spot
Price range
$7.05–$12.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
$24K–$29K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #355 within Dedicated Deck Card Games. It carries 2,530 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#355in Dedicated Deck Card Games
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
2,530per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Go Fish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 flat

Sellers

49

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

21%

  • Brand 125%
  • Brand 214%
  • Brand 313%
  • Brand 412%
  • Brand 59%
  • Brand 67%

Demand

Go Fish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Go Fish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • go fish card game227K/yr
  • go fish149K/yr
  • go fish card game for kids 4-862K/yr
  • go fish for toddlers 2-4 years30K/yr
  • go fish cards18K/yr
  • go fish game16K/yr
  • go fish card game for kids7K/yr
  • gold fish card game3K/yr
  • kids go fish card game3K/yr
  • go fish game for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Go Fish

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Fun/Entertainment Experience”
21%of negative reviews mention “Fun/Entertainment Experience”
0.9%of orders come back
“Boring”
A buyer, on “Fun/Entertainment Experience”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Go Fish questions

Answered from the same tracked data.