Go Fish
prices mostly outside the sweet spot ($7.05–$12.85) — Go Fish doesn't clear our bar today.
Flapen Score
Ranks 1,583 of 3,143 Toys & Games niches · −1 vs the category median of 46
Is Go Fish profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Go Fish is a $499K/yr Amazon United States market (521K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Go Fish: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -8.5% over the last 90 days and 10.0% of searches end in a purchase.
$499K
revenue / yr
Who owns the niche?
The top 5 brands hold 72% of demand, so 28% of the market is open.
28%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 17 products
Top Go Fish products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Continuum Games Go Fish Classic Card Game Fun
- Price
- $9.59
- Rating
- 4.8/5
- Reviews
- 2,856
- Age
- 8y ago
Upgraded Kids Card Games Pack 6 Decks Go Fish Old Maid Crazy Eights Memory Match Slap Jack War Playing Cards Easter Basket Stuffers Stocking Stuffers
- Price
- $10.98
- Rating
- 4.8/5
- Reviews
- 989
- Age
- 2y ago
GO FISH Untamed Oceans a Go Fish Card Game for Kids 4-8 and Up Play Old Maid and Slap Jack with Same Deck Easy to Learn Family Board Game Night and Classroom Party Fun Great Gift Idea
- Price
- $7.25
- Rating
- 4.7/5
- Reviews
- 2,265
- Age
- 9y ago
LotFancy Card Games for Kids 6 Decks Go Fish Old Maid Crazy Eights Memory Match Slap Jack Animal Playing Cards Easter Basket Stuffers Stocking Stuffers Birthday Gifts
- Price
- $10.56
- Rating
- 4.7/5
- Reviews
- 1,854
- Age
- 5y ago
Card Games Go Fish Old Maid Card Game for Kids Toddler 2 Decks of Classic Fun Card Game for Game Nights and Family Gatherings Great Gifts for Birthday Christmas Stocking Stuffers (Go Fish&Old Maid)
- Price
- $7.54
- Rating
- 4.8/5
- Reviews
- 265
- Age
- 1y ago
Trending
90-day click momentum
Cottage Door Press Totally Awesome Go Fish Kawaii Card Game for Kids with 48 Adorable Food Character Cards for 2 to 4 Players
- Price
- $8.97
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 11mo ago
Regal Games - Go Fish Garbage Monsters Highway Hunt Card Games Set - Family-Friendly Fun Card Games - Search & Find Matching Counting - Ages 3+ - Includes Game Cards & Instructions - 3 Pack
- Price
- $8.97
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 3y ago
Etyishe Card Games for Kids Toddlers Go Fish Old Maid Slap Jack and Memory Match 4 Decks in 1 Pack Fun Educational Gard Games for Family Game Night Table Games Great Stocking Stuffers
- Price
- $9.52
- Rating
- 4.7/5
- Reviews
- 319
- Age
- 1y ago
Card Games Go Fish Old Maid Card Game for Kids Toddler 2 Decks of Classic Fun Card Game for Game Nights and Family Gatherings Great Gifts for Birthday Christmas Stocking Stuffers (Go Fish&Old Maid)
- Price
- $7.54
- Rating
- 4.8/5
- Reviews
- 265
- Age
- 1y ago
Go F Yourself! Grown Up Go Fish Card Game Funny Gag Gift Card Deck
- Price
- $12.65
- Rating
- 4.5/5
- Reviews
- 2,714
- Age
- 1y ago
Newest
by launch date
Bicycle Disney Pixar 3-in-1 Card Games Old Maid Go Fish Memory Kids Ages 4
- Price
- $7.64
- Rating
- 4.7/5
- Reviews
- 130
- Age
- 11mo ago
Cottage Door Press Totally Awesome Go Fish Kawaii Card Game for Kids with 48 Adorable Food Character Cards for 2 to 4 Players
- Price
- $8.97
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 11mo ago
Go F Yourself! Grown Up Go Fish Card Game Funny Gag Gift Card Deck
- Price
- $12.65
- Rating
- 4.5/5
- Reviews
- 2,714
- Age
- 1y ago
Card Games Go Fish Old Maid Card Game for Kids Toddler 2 Decks of Classic Fun Card Game for Game Nights and Family Gatherings Great Gifts for Birthday Christmas Stocking Stuffers (Go Fish&Old Maid)
- Price
- $7.54
- Rating
- 4.8/5
- Reviews
- 265
- Age
- 1y ago
Etyishe Card Games for Kids Toddlers Go Fish Old Maid Slap Jack and Memory Match 4 Decks in 1 Pack Fun Educational Gard Games for Family Game Night Table Games Great Stocking Stuffers
- Price
- $9.52
- Rating
- 4.7/5
- Reviews
- 319
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 flat
Sellers
49
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
21%
- Continuum Games25%
- rokt&razo14%
- Arizona GameCo13%
- Etyishe12%
- LotFancy9%
- Regal Games7%
Go Fish demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top Go Fish search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- go fish card game227K/yr
- go fish149K/yr
- go fish card game for kids 4-862K/yr
- go fish for toddlers 2-4 years30K/yr
- go fish cards18K/yr
- go fish game16K/yr
- go fish card game for kids7K/yr
- gold fish card game3K/yr
- kids go fish card game3K/yr
- go fish game for kids4K/yr
What reviews say buyers love and hate about Go Fish
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Fun for all”
“Good Deal”
“Great quality cards”
“Makes for a great gift”
“Easy to use”
What buyers complain about
60% of reviews“Boring”
“Card bigger than regular cards”
“It doesnt come with a battery”
“the Card Quality is a Bit Flimsy”
“BROKEN AFTER 1 USE”
Go Fish return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Go Fish questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
