glow in the dark dice
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good578.64avg incumbent reviews — the moat a new listing must climb
Growth
Good+40.9%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.93avg listing price — sweet spot $15–$100
Price range
Okay$5.93–$23.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$38K$38K/yr · 43K searches
According to Flapen's Amazon United States niche tracking, glow in the dark dice is a $38K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
glow in the dark dice market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $36K–$48K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #281
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 9.4%
- Avg brand age
- 45 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
10
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
3%
- Sumind50%
- Smartdealspro33%
- zeamas7%
- BESCON DICE4%
- BundleBee2%
- Seenelling2%
- Open — no brand owns it (2 brands, 3%)
Top glow in the dark dice search terms
- glow in the dark dice32K/yr
- glow dice5K/yr
- glow in the dark die3K/yr
- glowing dice4K/yr
Top glow in the dark dice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
18 Pieces Glow in The Dark Dice Luminous Dices 6 Sided Dice with Black Velvet Pouches for Board Activity Casino Theme Party Favors
Sumind$9.123.9★99 rev
Sumind 54 Pieces Glow in the Dark Dice 6 Sided Dice with Black Velvet Pouches for Table Board Games Party Favors Toy Gifts
Sumind$13.584.3★182 rev
SmartDealsPro 10-Pack D6 Six Sided Glow in the Dark Dice Die for DND MTG RPG Tenzi Farkle Yahtzee Bunco Teaching Math Table Board Game (16mm Golden dots10pcs)
Smartdealspro$7.074.4★1,270 rev
Smartdealspro 10-Pack D6 Six Sided Glow in The Dark Dice Die for DND MTG RPG Tenzi Farkle Yahtzee Bunco Teaching Math Table Board Game
Smartdealspro$5.934.4★1,270 rev
36 Pieces Glow in The Dark Dice Set Luminous Dice 6 Sided with Black Velvet Pouches for Board Games Activity Casino Theme Party Favors
Sumind$13.194.0★148 rev
Newest
by launch date
20 Pack Glow in the Dark Dice 15mm 6-Sided D6 Dice with Rounded Corners Black Pips Luminous Game Dice for Board Games Parties & Bar Games
zeamas$7.9921 rev
Seenelling 18 Pcs 30mm Glow in the Dark Dice Large Opaque Jumbo Acrylic D6 Dice for Casino Craps Table Games and Board Games Party Favors
Seenelling$23.197 rev
Sumind 72 Pieces Glow in the Dark Dice 6 Sided Dice with Black Velvet Pouches for Table Board Games Party Favors Toy Gifts
Sumind$15.60182 rev
Amiven Glow in The Dark DND Dice Set 11 x 7 Polyhedral Dice (77pcs) for Dungeons and Dragons Tabletop Role-Playing Games with a Drawstring Bag
Amiven$20.66123 rev
BundleBee Neon Blackout Dice Set 50 Pack - 5 Bright Colors with Drawstring Bag - Glow Under Black Light Dice for Tenzi Yahtzee Board Games Math DND - Great for Kids and Adults
BundleBee$12.2652 rev
Trending
90-day click momentum20 Pack Glow in the Dark Dice 15mm 6-Sided D6 Dice with Rounded Corners Black Pips Luminous Game Dice for Board Games Parties & Bar Games
zeamas$7.994.3★
Sumind 72 Pieces Glow in the Dark Dice 6 Sided Dice with Black Velvet Pouches for Table Board Games Party Favors Toy Gifts
Sumind$15.604.3★
Smartdealspro 10-Pack D6 Six Sided Glow in The Dark Dice Die for DND MTG RPG Tenzi Farkle Yahtzee Bunco Teaching Math Table Board Game
Smartdealspro$7.104.4★
18 Pieces Glow in The Dark Dice Luminous Dices 6 Sided Dice with Black Velvet Pouches for Board Activity Casino Theme Party Favors
Sumind$9.123.9★
36 Pieces Glow in The Dark Dice Set Luminous Dice 6 Sided with Black Velvet Pouches for Board Games Activity Casino Theme Party Favors
Sumind$13.194.0★
What buyers say about glow in the dark dice
What buyers praise and complain about, mined from review topics.What buyers love
“Nice, and really glowy”
“Well-made”
“Fun concept,”
“Durability seems fine so far—no chipping or fading after a few uses”
“Does what it says”
What buyers complain about
“Too small”
“Hardly glowed”
“the glow effect is honestly pretty weak”
“Even after charging them under bright light, the glow is very faint and fades quickly”
Top return reasons
Common questions
- Is glow in the dark dice profitable to sell on Amazon United States?
- The niche generates $38K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the glow in the dark dice niche?
- 8 brands and 10 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in glow in the dark dice?
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow, Strength. The return rate is 1.3%.
- What does it cost to enter the glow in the dark dice niche?
- Listings span $5.93–$23.19; the average listing price is $11.93 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.