Glow in the Dark Chalk
FailShoppers spend an estimated $35K a year here, so Glow in the Dark Chalk is a Fail.
- Flapen Score
- 43 / 100Ranks 1,838 of 3,143 Toys & Games niches · −3 vs the category median of 4643
- Market size
- $35K/yr64K searches / yr
- 90-day growth
- +23.3%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 49 sellers
Flapen Score
Glow in the Dark Chalk against its category
The dotted line is the Toys & Games average. Past it, Glow in the Dark Chalk is stronger. Inside it, weaker.
Market
The Glow in the Dark Chalk market on Amazon at a glance
Shoppers on Amazon United States searched for Glow in the Dark Chalk 64K times last year and spent an estimated $35K. The top 5 brands take 86% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.9% of those searches ended in a purchase.
Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +23.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 64K
- Growth, 90 days vs prior 90
- +23.3%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $35Ka year
- Top search term
- glow in the dark chalk30K searches a year
02 · Price
A sale here is worth $14.11.
Listings sell for $14.11 on average, from $0.98 to $26.54. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $14.11 that is $1K to $4K a year per listing.
- Average price
- $14.11under the $15 to $100 sweet spot
- Price range
- $0.98–$26.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #30 within Drawing & Painting Supplies. It carries 4,240 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 5.2%
- Average rank
- #30in Drawing & Painting Supplies
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 4,240per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Glow in the Dark Chalk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
49
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
12%
- Brand 156%
- Brand 29%
- Brand 39%
- Brand 47%
- Brand 54%
- Brand 63%
- Open — no brand owns it (5 brands, 12%)
Demand
Glow in the Dark Chalk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.7× · 9 of 12 months tracked
Search terms
Top Glow in the Dark Chalk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- glow in the dark chalk30K/yr
- neon chalk14K/yr
- neon sidewalk chalk5K/yr
- glow in the dark sidewalk chalk6K/yr
- glow chalk4K/yr
- glow in the dark chalk sidewalk3K/yr
- black light chalk3K/yr
Reviews and returns
What reviews say buyers love and hate about Glow in the Dark Chalk
We read the reviews and the return reasons for every product selling here.
“Color issue”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Glow in the Dark Chalk questions
Answered from the same tracked data.








