glow in the dark chalk
Skip itA small market ($35K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Good$14.11avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+23.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$0.98–$26.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Review moat
Bad4,239.87avg incumbent reviews — the moat a new listing must climb
Market size
Bad$35K$35K/yr · 64K searches
According to Flapen's Amazon United States niche tracking, glow in the dark chalk is a $35K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 43/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
glow in the dark chalk market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $35K–$42K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 5.2%
- Avg brand age
- 44 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 rising
Sellers
49
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
12%
- Feifeiya56%
- Crayola9%
- JOYIN9%
- Weewooday7%
- Toodler4%
- Fat Zebra Designs3%
- Open — no brand owns it (5 brands, 12%)
Demand
Weekly Amazon search volume, last 40 weeks — +23.3% search growth over the last 90 days.Top glow in the dark chalk search terms
- glow in the dark chalk30K/yr
- neon chalk14K/yr
- neon sidewalk chalk5K/yr
- glow in the dark sidewalk chalk6K/yr
- glow chalk4K/yr
- glow in the dark chalk sidewalk3K/yr
- black light chalk3K/yr
Top glow in the dark chalk products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Feifeiya 12 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Crayon)
Feifeiya$14.164.2★143 rev
Feifeiya 30 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Crayon)
Feifeiya$22.954.2★143 rev
Feifeiya 12 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Cylindrical)
Feifeiya$14.104.2★143 rev
JOYIN 36 PCS Washable Sidewalk Chalk 6 Packs Total 3 Styles (Tie-Dye Glitter & Neon) Outdoor Chalks for Painting Drawing Gifts for Kids
JOYIN$17.124.6★846 rev
12 Pcs Glow in The Dark Chalks Under Blacklight 2 Pcs UV Flashlight and 6 Neon Color Washable Dustless UV Sidewalk Chalk for Drawing Black Light Party Supply Birthday Gift Paint Chalkboard Playground
Weewooday$15.644.4★19 rev
Newest
by launch date
Feifeiya 30 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Cylindrical)
Feifeiya$22.42143 rev
Toodler 8 UV Neon Chalk Markers Glow in the Dark under Blacklight Jumbo Liquid Chalk Markers Erasable 10mm 3 In 1 Nib Fluorescent Paint Pens For Car Window Glass Blackboard Poster Painting DIY Craft
Toodler$15.57112 rev
Feifeiya 12 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Cylindrical)
Feifeiya$14.10143 rev
Feifeiya 30 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Crayon)
Feifeiya$22.95143 rev
12 Pcs Glow in The Dark Chalks Under Blacklight 2 Pcs UV Flashlight and 6 Neon Color Washable Dustless UV Sidewalk Chalk for Drawing Black Light Party Supply Birthday Gift Paint Chalkboard Playground
Weewooday$15.6419 rev
Trending
90-day click momentumFeifeiya 30 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Cylindrical)
Feifeiya$22.424.2★
Cra-Z-Art Colored Chalk 16 Count (10801-48) Assorted
Cra-Z-Art$1.004.1★
VEESA Washable Sidewalk Chalk for Kids 52 PCS 10 Colors Jumbo
VEESA$17.484.7★
Feifeiya 30 Pcs Glow in the Dark Chalk Under Blacklight 6 Neon Colors Washable Dustless UV Sidewalk Chalk for Black Light Party Playground Chalkboard Birthday Gift and Outdoor Drawing (Crayon)
Feifeiya$22.954.2★
Prang Board Chalk Assorted Colors 12 Count
Prang$0.984.2★
What buyers say about glow in the dark chalk
What buyers praise and complain about, mined from review topics.What buyers love
“Great assortment of colors”
“Excellent product”
“Worth it”
“fun to create with”
“write really nice”
“Good pens”
“Easy to use”
“Washed off easy”
“very bright colors”
“Just as explained”
What buyers complain about
“Color issue”
“Lots of broken pieces”
“I expected better quality control”
“Breaks easily”
“This is a terrible value for the money”
“not all of them glow”
“Could not get them to write on my car windows properly”
“Smaller than other brands”
“the box was wet”
“They are kind of a pain to get started”
Top return reasons
Common questions
- Is glow in the dark chalk profitable to sell on Amazon United States?
- The niche generates $35K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the glow in the dark chalk niche?
- 11 brands and 49 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in glow in the dark chalk?
- Top complaints mined from reviews: Color, Defective Material/Parts, Quality-Overall. The return rate is 1.1%.
- What does it cost to enter the glow in the dark chalk niche?
- Listings span $0.98–$26.54; the average listing price is $14.11 (sweet spot $15–$100). The average incumbent carries 4,240 reviews — the moat a new listing must climb.