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Glo Pals Sensory Jar

Fail

Shoppers spend an estimated $12K a year here, so Glo Pals Sensory Jar is a Fail.

Flapen Score
29
29 / 100
Ranks 2,998 of 3,143 Toys & Games niches · −17 vs the category median of 46
Market size
$12K/yr53K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
77%top-5 click share · 7 brands · 17 sellers

Flapen Score

Glo Pals Sensory Jar against its category

The dotted line is the Toys & Games average. Past it, Glo Pals Sensory Jar is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glo Pals Sensory Jar market on Amazon at a glance

Shoppers on Amazon United States searched for Glo Pals Sensory Jar 53K times last year and spent an estimated $12K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
0.9%
Market size, estimated
$12Ka year
Peak month
November5.4× the quietest month
Top search term
sensory jar16K searches a year

02 · Price

A sale here is worth $25.88.

Listings sell for $25.88 on average, from $6.61 to $70.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $25.88 that is $0 to $3K a year per listing.

Average price
$25.88inside the $15 to $100 sweet spot
Price range
$6.61–$70.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #408 within Bath Toys. It carries 540 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#408in Bath Toys
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
540per listing
Listings tracked
15

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Glo Pals Sensory Jar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

17

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 181%
  • Brand 29%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Glo Pals Sensory Jar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 5.4×

Search terms

Top Glo Pals Sensory Jar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sensory jar16K/yr
  • glo pals sensory jar15K/yr
  • sensory play jar13K/yr
  • glopals sensory jar5K/yr
  • glo pals sensory play jar1K/yr
  • light up sensory play jars928/yr
  • sensory glow jar2K/yr

Reviews and returns

What reviews say buyers love and hate about Glo Pals Sensory Jar

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
26%of negative reviews mention “Leak-Proof”
2.1%of orders come back
“already leaking”
A buyer, on “Leak-Proof”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Glo Pals Sensory Jar questions

Answered from the same tracked data.