Glinda
Glinda clears our launch bar: a $6.4M/yr market growing +52.7% this quarter with returns at 3.0%.
Flapen Score
Top 5% of 3,143 Toys & Games niches · +16 vs the category median of 46
Is Glinda profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Glinda is a $6.4M/yr Amazon United States market (6.2M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Launch it — 62/100.
Glinda: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +52.7% over the last 90 days and 3.4% of searches end in a purchase.
$6.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 43 products
Top Glinda products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mattel Universal Pictures Wicked: for Good Collectible Glinda Fashion Doll with Removable Outfit Inspired by The Movie
- Price
- $61.61
- Rating
- 4.9/5
- Reviews
- 500
- Age
- 1y ago
Mattel Wicked Singing Glinda Fashion Doll & Accessories
- Price
- $22.31
- Rating
- 4.8/5
- Reviews
- 1,370
- Age
- 1y ago
Mattel Universal Pictures Wicked Glinda Upland Fashion Doll with Removable Outfit & 7 Points of Articulation Inspired by the Movie
- Price
- $21.94
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 2mo ago
Mattel Universal Wicked Glinda Fashion Doll & Accessories with Styled Blonde Hair Posability & Removable School Uniform Look
- Price
- $20.86
- Rating
- 4.8/5
- Reviews
- 382
- Age
- 12mo ago
Mattel Universal Wicked Elphaba Fashion Doll & Accessories with Green Skin Braided Black Hair Posability & Removable Ballroom Look
- Price
- $23.45
- Rating
- 4.8/5
- Reviews
- 556
- Age
- 1y ago
Trending
90-day click momentumMattel Universal Pictures Wicked Glinda Upland Fashion Doll with Removable Outfit & 7 Points of Articulation Inspired by the Movie
- Price
- $21.94
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 2mo ago
Mattel Universal Pictures Wicked Elphaba Thropp Fashion Doll
- Price
- $22.24
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 2mo ago
Mattel Universal Pictures Wicked Get Ready with Glinda Doll Set
- Price
- $29.99
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 2mo ago
Mattel Universal Pictures Wicked Get Ready with Elphaba Doll Set
- Price
- $28.18
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 2mo ago
PDEGPK Glinda Dress Costume Pink XL
- Price
- $60.29
- Rating
- 4.3/5
- Reviews
- 5
- Age
- 8mo ago
Newest
by launch dateMattel Universal Pictures Wicked Get Ready with Elphaba Doll Set
- Price
- $28.18
- Rating
- 3.9/5
- Reviews
- 11
- Age
- 2mo ago
Mattel Universal Pictures Wicked Glinda Upland Fashion Doll with Removable Outfit & 7 Points of Articulation Inspired by the Movie
- Price
- $21.94
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 2mo ago
Mattel Universal Pictures Wicked Get Ready with Glinda Doll Set
- Price
- $29.99
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 2mo ago
Mattel Universal Pictures Wicked Elphaba Thropp Fashion Doll
- Price
- $22.24
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 2mo ago
Mattel Universal Pictures Wicked Magical Wise Woman Moon Fashion Doll with Removable Deluxe Outfit & Accessory Inspired by The Movie
- Price
- $32.02
- Rating
- 4.8/5
- Reviews
- 79
- Age
- 8mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
Brands
13 rising
Sellers
421
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
38%
Top 20: 79%
Open market
5%
- Mattel85%
- PDEGPK4%
- Wicked2%
- Choeeya1%
- Care Bears1%
- The Noble Collection1%
- Open — no brand owns it (7 brands, 5%)
Glinda demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.7×
Top Glinda search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wicked dolls856K/yr
- wicked toys556K/yr
- glinda343K/yr
- glinda doll285K/yr
- wicked doll147K/yr
- wicked glinda100K/yr
- elphaba doll126K/yr
- wicked toys for kids girls156K/yr
- glenda doll38K/yr
- wicked barbie dolls70K/yr
What reviews say buyers love and hate about Glinda
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Good quality”
“Amazing gift”
“Bought for my collection”
“Granddaughter loves this toy”
“Good price”
What buyers complain about
63% of reviews“The price is a little steep”
“The book bag is small”
“Broke very quickly”
“Overpriced for the Quality”
“doesnt stay together like its supposed to”
Glinda return rate & reasons
Why buyers send it back, as a share of all return requests.
3.0%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Glinda questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
