Girls Playsets

Shoppers searched for this 4.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months

4.6M

Growth, 90 days vs prior 90

-15.6%

Conversion, latest week

1.1%

Market size, estimated

$1.4Ma year

Top search term

polly pocket2.6M searches a year

Listings sell for $29.12 on average, from $8.21 to $77.19. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At $29.12 that is $36K to $44K a year per listing.

Average price

$29.12inside the $15 to $100 sweet spot

Price range

$8.21–$77.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,250–1,500

Revenue per listing a year

$36K–$44K

Returns

1.8%of orders · Amazon United States median 2.1%

29% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #5,297 within Playsets. It carries 822 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

92%

Out of stock, average day

9.3%

Average rank

#5,297in Playsets

Average rating

4.76 starsAmazon United States average 4.42 stars

Average reviews

822per listing

Listings tracked

49

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

36 months