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Girls Coloring Set

brand-locked demand (top 5 brands take 94% of clicks) — Girls Coloring Set doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,432 of 3,143 Toys & Games niches · on the category median

Market size 65Growth 21Conversion 46Competition 45Returns 93Price range 73Avg price 89Brand share 16Review moat 23Quality gap 19
This niche Category average · 3,143 niches

Is Girls Coloring Set profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Girls Coloring Set is a $611K/yr Amazon United States market (811K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Girls Coloring Set: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.6% over the last 90 days and 3.7% of searches end in a purchase.

$611K

revenue / yr

Units sold / yr40K
Search volume / yr-8.6%811K
Conversion rate3.7%
Avg price$20.59

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers10 · 85
Top-5 product click share58%
Open market6%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement67%
New entrants (1y)2· 2 succeeded
Avg rating4.7★
Avg reviews7,512

Top Girls Coloring Set products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

$0$61K$122K$183K$244K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

85

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

58%

Top 20: 96%

Open market

5%

  • Crayola77%
  • iBayam9%
  • DLUCKY4%
  • Caliart2%
  • LUMIBOARD2%
  • Sunnyglade2%
  • Open — no brand owns it (4 brands, 5%)

Girls Coloring Set demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume811KCVR3.7%Products24Brands10Top 5 Brands94%OOS Rate1.4%Rating4.7★Reviews7,512Avg BSR#77
70K50KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Top Girls Coloring Set search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kids coloring set90K/yr
  • crayola art set65K/yr
  • crayola set55K/yr
  • crayola art kit110K/yr
  • coloring set for kids ages 4-864K/yr
  • coloring kits for kids ages 4-848K/yr
  • coloring sets for kids ages 8-1246K/yr
  • crayola kit33K/yr
  • crayola art case24K/yr
  • coloring kit for kids ages 8-1214K/yr

What reviews say buyers love and hate about Girls Coloring Set

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Fun/Entertainment Experience21%

Amazing entertainment

Color11%

colors are amazing

Quality-Overall10%

Quality is great with lots of color options

Gifting Purpose8%

Awesome gift

Value For Money7%

Excellent value

What buyers complain about

55% of reviews
Color10%

Color was dull

Quality-Overall8%

Bad quality

Durability8%

Falls apart easily

Ease Of Cleaning5%

Hard to clean

Charging5%

Battery doesnt charge

Girls Coloring Set return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Value For Money
16%
2Size-Overall
14%
3Scratch Resistance
9%
4Defective Material/Parts
9%
5Functionality-Overall
7%

Common Girls Coloring Set questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Girls Coloring Set 46/100 on Amazon United States — Skip it. The niche generates $611K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -8.6% over the last 90 days.
Search demand for Girls Coloring Set on Amazon United States peaks in Nov–Dec, where the busiest month runs 6.8× the quietest.