Girl

Shoppers searched for this 13.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.3M a year.

Searches, last 12 months

13.8M

Growth, 90 days vs prior 90

-3.4%

Conversion, latest week

3.6%

Market size, estimated

$10.3Ma year

Peak month

December5.2× the quietest month

Top search term

4 year old boy birthday gift1.1M searches a year

Listings sell for $21.00 on average, from $4.95 to $41.23. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 2,000 to 2,500 of them. At $21.00 that is $42K to $53K a year per listing.

Average price

$21.00inside the $15 to $100 sweet spot

Price range

$4.95–$41.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

400K–500K

Units per listing a year

2,000–2,500

Revenue per listing a year

$42K–$53K

Returns

1.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #40 within Craft Kits. It carries 6,295 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#40in Craft Kits

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

6,295per listing

Listings tracked

45

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months